Which Amazon FBA tools can marketplace sellers really use? 12 recommendations for merchants
Anyone running a successful business knows that lack of time is a crucial factor in everyday business. There are always a thousand things to do at the same time, and the day never seems to have enough hours. This also applies to professional Amazon FBA merchants who want to advance their business. Optimizing processes is, in this sense, an important item on the to-do list. In the digital context, it makes sense to use corresponding Amazon FBA tools.
Because such software not only saves time, in many areas it is also significantly more precise than a human can ever be, and therefore delivers better results. The demand is correspondingly high – but unfortunately, the supply is also overwhelming. We have therefore looked at which tools are essential for FBA merchants on Amazon and compiled the ten best recommendations for you.
12 recommendations: The most useful Amazon FBA tools
All-in-One Tools
All-in-One tools are the all-inclusive solution for Amazon FBA merchants. Tools of this kind combine several modules in one software. This can offer advantages both in handling and financially, but at the same time, sellers are also tied to this provider.
#1: Perpetua
Perpetua offers an all-in-one solution for both sellers and vendors, in which the provider has combined various Amazon tools. From keyword generation to PPC optimization, budget allocation, and reporting, as well as Amazon Sponsored Ads and publisher reviews, Perpetua leaves almost no wishes unfulfilled.
Perpetua also offers the possibility of fine-tuning, so you can align the aforementioned solutions precisely with your business goals.
#2: Amalyze
Amalyze also promises the complete range of Amazon FBA tools. With the sophisticated competitor analysis, the competition can be spied on, and with the keyword tool, sellers can find relevant search terms for their ASINs. Market observation allows, for example, to read the bestsellers of a category, which products are sold by Amazon, or which similar products the competitor sells.
In addition, Amalyze naturally also analyzes its own performance. How have reviews and ratings developed? Which product ranks for which keywords? And are there already PPC ads such as Sponsored Ads for a keyword?
#3: Helium 10
Also well-known among Amazon FBA merchants are the tools from Helium 10. They also include solutions for product and keyword research, listing optimization, and automation of recurring tasks.
But analysis and marketing are also not neglected. For example, Helium 10 can analyze suitable keywords for campaigns or competitors and products. Merchants who are just starting to sell on Amazon do not have to pay for the entire tool palette right away, but can conveniently choose only those tools that they need in their situation.
Even more recommendations for a good Amazon FBA analysis tool can be found here: With these 5 Amazon analysis tools, you save time, money, and nerves.
SEO Tools
Ultimately, Amazon is nothing more than a search engine for products. And in this function, it operates based on keywords. Search Engine Optimization is therefore a quite important aspect for anyone who wants to sell successfully on Amazon. For a profitable Amazon FBA business, tools of this category are therefore essential.
#4: Google Trends
Based on experience, Amazon sellers underestimate this tool, and not everyone uses the free service. With Google Trends, not only can current keyword trends and potentially upcoming bestsellers be identified, but also the seasonality of products can be checked – and that for free.
For example, if you compare the keywords “lebkuchen” and “gummibärchen” with each other, it is clearly evident that the interest in lebkuchen has been strongly seasonal in the past, while for gummibärchen it has hardly been the case.
Similarly, other interesting data can be extracted, such as regional differences. For example, the interest in lebkuchen was slightly higher in Bavaria than in other federal states. And a look at the related search queries might already yield the next marketing idea: Pepper and Frost Lebkuchen.
#5: Keywordtool.io
Especially for small Amazon FBA merchants, tools can be a cost factor that should not be underestimated. The research tool keywordtool.io is free to use and allows for research to be narrowed down both country-specific and specifically focused on Amazon.
As a data basis, the tool uses the autosuggest function of various search engines. For a main keyword, it provides relevant long-tail search terms. However, those who want to know the estimated search volume must purchase the pro version.
Sourcing and product research
One of the most important tasks of an online retailer is certainly sourcing and researching new profitable products. Anyone who wants to accomplish this without a good Amazon FBA product research tool has a lot of work ahead of them. The following solutions can help.
#6: Jungle Scout
With Jungle Scout, listings can be optimized and keywords can be tracked over a specific period. Automated responses to product reviews are also possible. But particularly valuable for Amazon FBA merchants are the tools for product research and supplier search. In the Supplier Database, manufacturers of certain products can be researched. It is also possible to search based on specific ASINs, brands, or companies.
New and small FBA merchants, as well as those operating in niches, may also be interested to know that this Supplier Database also displays manufacturers with similar products who are willing to fulfill smaller order quantities.
#7: Tiptrans
Before a new product is added to the portfolio, Amazon sellers usually want to see it once. The manufacturer then sends these samples to the marketplace seller so that they can get an impression of quality, appearance, and function. This incurs shipping costs that are not insignificant, as merchants typically request several samples from different, mostly Asian manufacturers.
The Amazon FBA tool Tiptrans allows you to collect all these samples and then send them together to the destination country. In this way, the merchant saves money, as they only have to pay shipping costs once. Until shipping, Tiptrans stores the products in its own warehouses.
#8: CamelCamelCamel
Product research also includes price tracking and analysis of historical data for products available on Amazon – especially those of the competition. Insights into the price development of certain products help make smart business decisions regarding one’s own products.
CamelCamelCamel offers exactly that. Behind the somewhat quirky name lies a free tool whose main function is to track the price history of products on Amazon. To monitor price developments over time, users can either search for a specific item or enter the URL of a product page on Amazon. The tool then generates a graph that represents the price changes.
This graph includes both the current and historical prices, as well as any fluctuations or sales that have occurred during this period.
#9: Sonar
In contrast to other research tools that help buyers find good deals, Sonar has been specifically developed for Amazon sellers.
When optimizing product listings, Sonar is a helpful tool. It provides valuable insights into relevant keywords and search terms used by Amazon customers. By integrating powerful keywords into your product listings, you can not only improve the visibility of your offers but also increase organic traffic and sales on the platform.
Sonar has both a free version with basic functionality and a paid version – Sonar Pro – which offers additional features and more detailed data. Sonar Pro provides, for example, advanced search volume data, competitor tracking, as well as the ability to save and export keyword lists.
Price adjustment, product performance tracking, and FBA reimbursement
Some Amazon FBA tools greatly facilitate daily business, while others are essential for business success. A good repricer, which handles price optimization, definitely falls into this category. Another crucial aspect of a successful FBA business is monitoring its performance, which is made possible through a profit dashboard. Every seller should also use a tool for reimbursement of FBA errors, unless they want to give their money to Amazon for no reason.
#10: SELLERLOGIC Repricer
Of course, we recommend our repricer here. But in fact, the SELLERLOGIC Repricer works somewhat differently than many conventional repricers used by Amazon FBA merchants. Tools of this kind often implement rigid rules like “The price is always two cents below the cheapest competitor product.” The problem with this is as follows: First, it triggers a dangerous downward spiral, as the competitor also tries to be the cheapest in order to win the Buy Box, for example. Second, this type of price adjustment does not take into account the many other metrics that are extremely important for Buy Box share or ranking – such as seller performance.
The SELLERLOGIC Repricer, on the other hand, works dynamically and intelligently. This means that it not only takes into account the important metrics, but it also analyzes the market situation comprehensively. It also sets the price initially so low that the product wins the Buy Box. But then it optimizes the price again – and ensures that the Buy Box is held not with the lowest, but with the highest possible price.
#11: SELLERLOGIC Business Analytics
Your sales figures may be high, but at the end of the day, the profitability of your FBA business is what counts. Therefore, it is essential to keep an eye on the relevant key figures and to react in a timely manner if necessary.
SELLERLOGIC Business Analytics can visualize the performance of your FBA business on different levels, namely in relation to an Amazon account, a marketplace, and even for each individual product. The tool presents complex product data in a simplified manner, is intuitively operated, and offers various filtering options. This allows Amazon sellers, for example, to view the development of relevant key figures for each individual product across different marketplaces and gain important insights.
With SELLERLOGIC Business Analytics, unprofitable products can be quickly identified, as well as those with the highest profit. Based on detailed profit and cost overviews, you can make data-driven decisions and leverage the growth potential of your Amazon business.
#12: SELLERLOGIC Lost & Found
Another tool from the SELLERLOGIC stable is Lost & Found. Anyone who does not want to waste their money on Amazon should definitely make use of this. In the logistics centers, countless items are taken from the shelves, packaged, and shipped every day. It is not surprising that mistakes happen. Products can get damaged, returns may never arrive, or FBA fees may be calculated incorrectly.
For this, Amazon must compensate FBA sellers. Tools like Lost & Found scour all FBA reports and promptly report irregularities. Lost & Found can even do this retroactively for up to 18 months. And the best part is that experienced Amazon professionals are in customer service – if there are any issues with a refund, our Customer Success team assists for free in communication with Amazon.
Conclusion: Successful without Amazon FBA tools? Unthinkable!
The diverse requirements of an FBA business make the seller a true all-round talent. Sourcing in the morning, SEO in the afternoon, and a bit of competitive analysis in the evening. Some of these tasks can be simplified or even fully automated through appropriate software.
Whether the choice falls on an all-in-one solution or various Amazon FBA tools from different providers to facilitate one’s work certainly depends on personal requirements. However, some tools, such as those for keyword research, price optimization, or performance tracking, are crucial for success and should therefore be selected with particular care.
Image credits in the order of the images: © Andrey Popov – stock.adobe.com / © metamorworks – stock.adobe.com / © jamesteohart – stock.adobe.com / Screenshot @ Google Trends / Screenshot @ Google Trends / © XuBing – stock.adobe.com / © Looker_Studio – stock.adobe.com
