Analytics & Profitability
4 posts found in this category
4 posts found in this category
We use cookies on our website. Some of them are essential, while others help us improve this website and the user experience.
If you are under 16 and wish to give consent to optional services, you must ask your legal guardians for permission.
We use cookies and other technologies on our website. Some of them are essential, while others help us to improve this website and your experience. Personal data may be processed (e.g. IP addresses), for example for personalized ads and content or ad and content measurement. You can find more information about the use of your data in our privacy policy.
Here you can find an overview of all cookies used. You can give your consent to entire categories or view more information and thus select only certain cookies.
Essential cookies enable basic functions and are necessary for the proper functioning of the website.
Saves the visitors preferences selected in the cookie consent dialog.
| Name | Duration | Type |
|---|---|---|
| borlabs-cookie | 1 year | HTTP Cookie |
Statistics cookies collect information anonymously. This information helps us understand how our visitors use our website.
Google Analytics is a web analytics service offered by Google that tracks and reports our website traffic. It provides insights into how visitors find and use our website.
| Name | Duration | Type |
|---|---|---|
| _ga | 2 years | HTTP Cookie |
| _ga_* | 2 years | HTTP Cookie |
Leadfeeder is a B2B analytics tool that identifies companies visiting our website to help us understand our audience.
| Name | Duration | Type |
|---|---|---|
| _lfa | 2 years | HTTP Cookie |
Hotjar is a behavior analytics service that helps us understand how visitors use our website — through heatmaps, session recordings and feedback — so we can improve the user experience.
| Name | Duration | Type |
|---|---|---|
| _hjSessionUser_* | 1 year | HTTP Cookie |
| _hjSession_* | 30 minutes | HTTP Cookie |
Marketing cookies are used by third-party vendors or publishers to display personalized advertisements. They do this by tracking visitors across websites.
Meta Pixel is a web analytics service offered by Meta that tracks and reports our website traffic. It provides insight into the effectiveness of our advertising.
| Name | Duration | Type |
|---|---|---|
| _fbp | 3 months | HTTP Cookie |
Reddit Pixel is a conversion tracking tool by Reddit that helps us measure the effectiveness of our Reddit advertising campaigns.
| Name | Duration | Type |
|---|---|---|
| _rdt_uuid | 90 days | HTTP Cookie |
Microsoft Bing Ads Universal Event Tracking (UET) is a conversion tracking and remarketing tool that helps us measure the performance of our Bing advertising campaigns.
| Name | Duration | Type |
|---|---|---|
| _uetsid | 1 day | HTTP Cookie |
| _uetvid | 13 months | HTTP Cookie |
LinkedIn Insight Tag is a conversion tracking and retargeting tool that enables us to measure the effectiveness of our LinkedIn advertising campaigns and retarget website visitors.
| Name | Duration | Type |
|---|---|---|
| bcookie | 2 years | HTTP Cookie |
| lidc | 1 day | HTTP Cookie |
| li_gc | 2 years | HTTP Cookie |
Google Ads conversion tracking measures the effectiveness of our online advertising by recording which actions visitors take after clicking one of our ads.
| Name | Duration | Type |
|---|---|---|
| _gcl_au | 3 months | HTTP Cookie |
Content from video platforms and social media platforms is blocked by default. If cookies from external media are accepted, access to this content no longer requires manual consent.
Saves the visitors preferences selected in the cookie consent dialog.
| Name | Duration | Type |
|---|---|---|
| borlabs-cookie | 1 year | HTTP Cookie |
Google Analytics is a web analytics service offered by Google that tracks and reports our website traffic. It provides insights into how visitors find and use our website.
| Name | Duration | Type |
|---|---|---|
| _ga | 2 years | HTTP Cookie |
| _ga_* | 2 years | HTTP Cookie |
Leadfeeder is a B2B analytics tool that identifies companies visiting our website to help us understand our audience.
| Name | Duration | Type |
|---|---|---|
| _lfa | 2 years | HTTP Cookie |
Hotjar is a behavior analytics service that helps us understand how visitors use our website — through heatmaps, session recordings and feedback — so we can improve the user experience.
| Name | Duration | Type |
|---|---|---|
| _hjSessionUser_* | 1 year | HTTP Cookie |
| _hjSession_* | 30 minutes | HTTP Cookie |
Meta Pixel is a web analytics service offered by Meta that tracks and reports our website traffic. It provides insight into the effectiveness of our advertising.
| Name | Duration | Type |
|---|---|---|
| _fbp | 3 months | HTTP Cookie |
Reddit Pixel is a conversion tracking tool by Reddit that helps us measure the effectiveness of our Reddit advertising campaigns.
| Name | Duration | Type |
|---|---|---|
| _rdt_uuid | 90 days | HTTP Cookie |
Microsoft Bing Ads Universal Event Tracking (UET) is a conversion tracking and remarketing tool that helps us measure the performance of our Bing advertising campaigns.
| Name | Duration | Type |
|---|---|---|
| _uetsid | 1 day | HTTP Cookie |
| _uetvid | 13 months | HTTP Cookie |
LinkedIn Insight Tag is a conversion tracking and retargeting tool that enables us to measure the effectiveness of our LinkedIn advertising campaigns and retarget website visitors.
| Name | Duration | Type |
|---|---|---|
| bcookie | 2 years | HTTP Cookie |
| lidc | 1 day | HTTP Cookie |
| li_gc | 2 years | HTTP Cookie |
Google Ads conversion tracking measures the effectiveness of our online advertising by recording which actions visitors take after clicking one of our ads.
| Name | Duration | Type |
|---|---|---|
| _gcl_au | 3 months | HTTP Cookie |
