The Top 14 Most Powerful Amazon Analytics Tools of 2023
Last updated May 9, 2023
Want to succeed on Amazon? It all comes down to knowing your KPIs. Without tracking these vital metrics, you’re shooting in the dark and leaving money on the table. So let’s cut to the chase: if you’re serious about growing your Amazon business, you need an analytics tool – no ifs, ands, or buts about it. That’s why we’ve put together a list of the top 14 Amazon analytics tools to help you make an informed choice. From revenue tracking to Buy Box optimization, these tools offer the insights you need to stay ahead of the competition. Ready to stop guessing and start growing?
Well, one more thing: Before we deep dive into the intricate landscape of Amazon analytics tools, we should mention why it is crucial to keep track of your KPI. The thing is, if you don’t know what’s going on in your business and on the platform, you are gambling with the success of your business. The upfront analysation of the platform’s data and your own data enables you to plan what to do next. In a second step, the data allows you to control your actions and adapt accordingly to the response you got. The famous cycle plan -> execute -> analyze -> adapt does not work without the necessary basic information. Due to that, the information you can retrieve from an Amazon data analytics tool determines how effective you can work.
As is always the case, reliable data does not come without the cost. If you take a closer look at what is out there, you will find a broad spectrum of possible Amazon data analysis tools from providers with different features and, of course, different price ranges. While we will focus on analytics tools in this text, there are of course many other software solutions for all areas. Click here if you want to find out more about Amazon sellers and their tools and how much work they really save.
How to Choose the Right Analytics Tool – Vital Metrics for Any Business
Finding the right analytics tools for your Amazon business isn’t easy. The platform has evolved into a robust ecosystem with a lot of involvement by third-party participants.
Amazon is a very competitive platform, and you must use the finest tools for Amazon sellers to get an advantage over your competition. The top Amazon analytics tools will enable you to keep track of your own performance as well as that of your competitors.
While keeping an eye on your competitors, analytics tools will assist you in making the best judgments. With so many Amazon analytics tools on the market today, picking the best one might be difficult. When you know what you’re looking for, though, choosing Amazon analytics tools becomes a lot easier. Objectives, cost, user interface, integration, and scalability are some of the variables to consider while selecting analytics tools.
Depending on its primary aim, analytics tools usually come with a variety of capabilities. As a consequence, determining the exact functions you’re searching for in an analytic tool is critical.
What to Look For in an Amazon Analytics Tool
It’s easy to get swept away by the abundance of today’s tools and their functions; but what you really want from an analytics tool is visibility into some of your Amazon brand’s most important business indicators.
As an Amazon seller, you should be concerned with the following critical metrics:
- Inventory Performance
- Product Ranking
- Seller Rating
- Sales Revenue
- Order Defect Rate
- Fulfillment Performance
It’s critical to keep an eye on such metrics to evaluate how your company is doing. Thankfully, Amazon analytics tools can provide you with insights into the majority of these data without the need to manually calculate them.
Here are a couple of tools that will help you with the tracking and the follow up measures of the above mentioned criteria.
14 Amazon Analytics Tools for Your Perfect Analysis
Whether it is simple keyword research or an extensive competition analysis on Amazon, the analytics tool landscape offers something for every taste. We would also like to emphasize that this list is no complete overview. But these 14 tools are some of the most popular out there and worth a closer look if you want to improve your tracking.
Are you looking for a Price Tracker? Find some of the best tools in this article here: Best Amazon Price Tracker – 7 Solutions for Your Business
Sellics (who has joined forces with Perpetua) offers two separate solutions with their Seller and Vendor edition. The software provider promises its users an all-in-one solution, encompassing all the tools you need for successful tracking. With its Amazon analytics tool, Sellics’ offer includes the following functions:
- Keyword, SEO, and ranking optimization: Research of relevant keywords, direct comparison with competitor sites, and fully automatic recording of the current sales rank.
- PPC campaigns: Automate routine tasks, provide data-based decision support and improve ROI through comparative analysis of ongoing campaigns.
- Profit Tracker: Calculate the actual profit and assortment analysis in an automated way.
- Product research: Benefit from ASIN and the Amazon product analysis tool, including bestsellers and competitor evaluation.
- Amazon Evaluation Management.
- Inventory management.
With the Sellics Vendor Edition, you can monitor the Buy Box and gain insight into how sponsored PPC ads are affecting your sales. For the Seller Edition, the cost ranges from €37 to €297 per month, which is determined by the contract length and the user’s yearly turnover on Amazon. On the other hand, the Sellics Vendor Edition’s price is considerably more and is based on various factors that sellers must reveal before signing a contract.
- Comprehensive suite of Amazon seller tools.
- Focus on sales and product performance, keyword rankings and search volume data.
- Automated bidding and budget optimization for PPC campaigns, also automated review management.
- Pricy, may not be suitable for smaller sellers.
- Keyword research tool may not be as good as other standalone tools on the market.
When it comes to obtaining data-driven insights for selling on Amazon, SellerApp is a tool you have to take into further consideration. Like many other software solutions, SellerApp does not focus on one feature but combines multiple capabilities under one platform. By using SellerApp, you can improve your business on multiple levels, since the solution assists you in searching for the right products, selling those products while benefiting from AI and data intelligence, and also scaling and optimizing the visibility of your SKUs.
While having a wide range of options on offer, SellerApp is especially adept when it comes to PPC ads. If you want to learn more about Amazon PPC tips that will boost your Amazon sales, have a look at SellerApp’s guest post for us.
- Comprehensive suite of Amazon seller tools
- Easy to use navigation interface
- Offers personalized coaching and support
- Reporting and analytics features may not be as good as other standalone tools on the market
3. Jungle Scout
Another well-known and popular Amazon analytics tool is Jungle Scout. It offers a feature set for Amazon similar to that of Sellics. The tool allows you to find new profitable products, while also enabling you to conduct the competition and keyword analysis. Individual marketplace products can be monitored to track sales on the platform. Keyword trends indicate increased demand for specific items early on.
A special feature of Jungle Scout’s Amazon analytics tool is Supplier Base. This tool enables retailers to find trustworthy suppliers as well as the top customers of these suppliers. You can also assign certain products to a specific manufacturer. Jungle Scout promises its customers that anyone will find a supplier, even for products of a specific niche. In contrast to Sellics, the costs are not dependent on annual sales. They range between 35€ and 60€ per month, depending on the exchange rate.
- The product research tool is very sophisticated, including price history, niches, sales history, customer reviews, the list goes on (for a very long time).
- Product research is limited to following marketplaces: US, Canada, UK, Germany, France, Italy, and Spain.
4. SellerLogic Business Analytics
SellerLogic Business Analytics offers an efficient solution to monitor business performance in a granular way. It provides a detailed overview of relevant product data in a profit dashboard and enables you to track the performance of each product, for each Amazon account and/or marketplace. Among others, SellerLogic Business Analytics offers:
- Performance tracking in near real-time.
- Clear and easy-to-understand overviews of revenues and costs – up to two years retrospectively.
- Intuitive interface.
- Various data filter options.
The tool enables Amazon sellers to identify unprofitable products and profit-draining costs quickly and hence to make the right decisions for a successful Amazon business in the long term.
5. AMZ Tracker
Divided into an offensive and a defensive strategy, this solution is great for monitoring your product ranking in terms of keywords. It also enables you to keep an eye on the competition and prevent attacks on your account.
The Keyword Tracking software lets you know when your products are ranking for keywords that are relevant to your business. Additionally, it enables you to monitor your competitors’ products and identify any changes that may necessitate an adjustment in your own strategy.
What’s more – and especially attractive in the current Amazon environment – is that this Amazon analytics tool alerts you when another seller is attempting to hijack your account and enables you to reclaim it easily. If you have ever experienced the inconvenience of a hacked account, you will appreciate the security feature of AMZ Tracker. In case you are interested in learning more about how to respond when someone steals your brand, be sure to check out this interview.
- Offers a promotion and deal creation tool.
- Highly sophisticated keyword and sales tracking tool.
- Highly sophisticated competitor monitoring, especially when it comes to listing hijackers.
- Limited marketplaces: US, Canada, UK, Germany, France, Italy, and Spain.
Like in many other fields, the term “data-driven business” has become well-known in e-commerce, although the concept has been around for quite some time. Every online shop relies on data to improve their metrics, be they in form of customer data, data on how the ads are doing, or what items are flying off the shelves (or not). At the end of the day, you can’t improve what you can’t measure and that’s where DataHawk comes in. This Amazon analytics tool has specialized in being able to provide its customers with the ability to monitor their performance in regard to search, products, market, financial, and advertising data. This one-stop-shop solution offers several features.
- Highly sophisticated tool in regard to providing data on sales data, keyword ranking, competitor analysis.
- Enables tracking of BSR, product ranks and price ratings.
- Customization possibilities in regard to reporting and analytics.
- Competitive pricing.
- Not as many integration possibilities as other tools.
7. Helium 10
Helium 10 also promises an all-in-one package for marketplace sellers and has various tools available for different purposes. If you are looking for an Amazon product analytics tool, Helium’s product research section contains solutions for trend research and profit calculation. Additionally, with the included Amazon review analysis tool the evaluation of customer comments is simplified substantially.
Using the right keywords to help potential buyers find the products is also crucial on Amazon. Helium’s analytics tool finds such keywords. Users can also view the search volume of competitors’ keywords.
Finally, Helium can also be used to optimize the listing. For example, users are able to analyze which product ranks for which keyword. Helium also provides keywords that are suitable for a PPC campaign.
- Notable reputation.
- All-In-One Tool
- Ease of use
- Slow customer support at times.
Another well-known analytics tool for Amazon sellers is Amalyze. Among others, it includes tools from the following areas:
- Product research, analysis, and monitoring.
- Keyword research and tracking.
- Market, niche, and category analyses.
- Review analysis.
The niche and category analysis provides detailed insights into the products that other merchants are selling. Moreover, users can check how many people use Fulfillment by Amazon and how the reviews of a product affect its ranking.
Amalyze is highly sophisticated in the evaluation of sponsored ads or PPC campaigns. For example, it provides information on whether advertising has actually been delivered to potential buyers. Users can also find out for which keywords competitors are placing PPC ads and which keywords could still be useful in terms of advertising.
- Highly robust data base
- Focuses mainly on the “how” rather than only the “what” and thus shows the exact search behaviour of buyers on Amazon
- Browser extension offers wealth of information
- Browser extension visually overlays a large part of the Amazon page and can therefore be confusing
PacVue is a software solution that combines holistic retail data with recommended actions, focused on brand sellers and enterprises. Applicable to 12 marketplaces worldwide, the PacVue platform offers solutions for advertising, sales, and intelligence, enabling you to optimize ad campaigns, your competitor research, and your digital shelf across Amazon and Walmart.
Especially in regard to ad campaigns, PacVue’s Share of Voice feature can help sellers and brands improve their position on the market. Although ROI and ROAS are important metrics, they alone may not provide a complete picture of how your brand is performing. Therefore, Share of Voice incorporates additional metrics such as competitor research and brand health. By utilizing these metrics, you can better align your advertising campaigns with data-driven metrics and gain a deeper understanding of your products’ overall performance. As a result, Share of Voice enables you to monitor your brand more closely and make more informed decisions.
- Cross-channel integration.
- Allows tracking of impressions, clicks, conversions, and more.
- Support only offered for Amazon, Walmart and Instacart.
This software solution fulfills the promise that they (and every other Amazon tool) announce on their website: log in once and be able to do it all. ManageByStats was created by sellers for sellers and they have built up a nice portfolio of products every seller can find a use for.
- The Seller Tools that ManageByStats offer consist of a profit dashboard, a tool for financial analysis, a trend analyzing tool, a tool for product grouping and management, a customer- and a transactions database, an automation for feedback and review requests and an inventory manager.
- The Advertising Manager gives you full awareness of everything that has to do with PPC ads and gives you an edge over the users that are running their PPC ads out of SellerCentral alone.
- The Retriever is a free tool which gives you all the relevant information you need on products that you find on Amazon.
- The Product Finder enables you to browse millions of products in a daily updated database in search of your new top seller.
- Comprehensive tool set.
- Databases updated daily for product research.
- Offers communication tools such as automated email campaigns, targeted messaging, and review management.
- Platform complex and not as intuitive as other tools on the market.
If you’re looking for a user-friendly software that supports workflows like Bulk, Private, and Live Listing, Accelerlist is where you need to be looking . It features an interactive display of FBA and merchant prices along with Keepa charts that provide a comprehensive overview of how and where Amazon sellers should price their products. In addition, the software provides immediate access to Marketplace reports and inventory health analytics in real-time. This makes it an ideal solution for sellers who are seeking to scale their business and generate sales rapidly.
This Amazon analytics tool integrates the latest pricing data and other vital data points, enabling you to automatically set your minimum ROI prices, while maintaining high profits. The software gives you instant business reports and sales data for timely decision-making. It also simplifies shipment management with its Box Content Manager that generates 2D barcodes for large shipments and auto-syncs them with ease. In addition, the software facilitates the analysis of confusing Amazon sales reports, generating easy-to-read profit and loss statements and one-page income statements for CPAs.
- Live chat support.
- Keepa graph integration.
- Easy to use.
- No support team.
- No mobile version.
By utilizing Sellerboard, you can access crucial analytics that can help you save time and increase your profits on Amazon. If you are an Amazon seller and are searching for a wide range of useful tools that can enhance your sales potential and profitability, then you have found the right company with Sellerboard. By utilizing the company’s suite of tools, you can gain valuable insights into your Amazon business. These insights can help you optimize your performance and achieve your goals. The profitability of your campaigns, ad groups, and keywords can be evaluated using the PPC Dashboard. In addition, the Cash Flow tool can assist you in managing expenses and making informed decisions based on forecasts.Additionally, the Profit and Loss View feature displays relevant data on various parameters such as sales, shipping, and refunds.
With their Live Dashboard, you can access detailed information on Amazon fees, PPC spending, return costs, and more. All the charts can be customized and filtered by marketplace or product.
- Comprehensive tool suite with many options to choose from.
- Detailed analytics on various parameters (PPC campaigns, cash flow, and profitability).
- Customizable Live Dashboard that allows you to filter data by marketplace or product.
- Some features require additional payment.
- The tool may not be suitable for smaller Amazon sellers due to higher pricing plans.
Putler is an Amazon analytics and insights tool which also integrates other channels. It enables you to gather data from one or more Amazon stores and centralize it in one location. With this data Putler generates in-depth reports on products, customers, orders, and subscriptions. In addition to these reports, the software company offers various marketing tools such as forecasting, goal tracking, segmentation, filtering, and performance comparison.
- Integration with multiple platforms is possible.
- Allows consolidation of data from multiple sources while depicting the date in one place, providing a more comprehensive view of your business.
- Offers detailed reports on products, customers, orders, and subscriptions, along with various marketing tools like forecasting, goal tracking, segmentation, filtering, and performance comparison.
- According to reviews, the tool may take some time to set up and integrate with your various channels.
- The pricing plans can be relatively expensive for smaller businesses or individuals.
HelloProfit’s analytics technology allows you to access real-time sales updates and monitor your sales statistics, product rankings, and profits from anywhere. The payout reporting is presented in a user-friendly visual, making it easy to understand your Amazon business financials and pinpoint where the money is going. By grouping your products, you can measure individual product growth or view aggregated statistics. You have the option to customize reports for one specific product or filter to only view FBM products. Additionally, you can track your sales rank and evaluate your marketing efforts’ progress with this Amazon analytics tool.
- Real-time sales updates that help monitor your business from anywhere.
- Comprehensive and detailed breakdown of your sales, product rankings, profits, and other key metrics.
- Limited intuitivity, the learning curve is not as steep as with other tools.
Amazon Analytics Tool: Check! What’s next?
Unfortunately, a tool for technical analysis alone is not the key to success on Amazon. There are still at least two tools that every seller should use: a repricer and an FBA error analysis.
Especially the Repricer is important on Amazon, because an analytics tool only really makes sense if your offers are competitive at all. 90 percent of all products are sold via the Buy Box – if you don’t have it, you can analyze your competitors as precisely as you like, significantly more sales will not come out for you.
Intelligent Price Adjustment
In addition to excellent customer service, the price plays a key role in winning the Buy Box. Finding the ideal price is no easy task and very time-consuming. The larger the assortment and the higher the sales figures, the harder it becomes for the retailer to cope with the workload.
What does this mean? Well, basically it means that automatic price adjustment is essential if you want to appear in the Buy Box regularly. Our SellerLogic Repricer does just that. Now you’re thinking: “What exactly makes their repricer better than the others?”. Fair question. The advantage of our SellerLogic Repricer is the way it works: unlike other repricers, it does not set rigid rules (e.g. “always two cents cheaper than the competition”). Instead, it analyses the market situation and adjusts the price with regard to all relevant key figures. What is the concrete benefit for you as a seller? Simple: you are able to sell your products not at the cheapest but at the best possible price. Moreover, you are able to optimise your presence on Amazon with an analytics tool. If you want to take a look yourself, click on this link and check out our product page.
Lost, but Found: Amazon Owes You Money!
When you’re running a business, it’s easy to overlook an item that disappeared along the way, or to incorrectly book one return. However, the costs that come with these minor mistakes pile up to a sizeable amount. On average, FBA sellers who use the SellerLogic Lost & Found tool get a refund of around €6,300 per year (as of April 2019). However, large retailers with many FBA shipments may even receive much higher sums for FBA errors.
Why do you need a tool for this? Can’t you just do this on your own? Yes, of course that is a viable option, but most people choose not to. That is because debugging often fails due to the available resources. Up to twelve FBA reports need to be consulted per transaction and then applied for reimbursement from Amazon. This high input of time and staff is usually not worth it without a suitable Amazon analytics tool. What’s more, Amazon allows you to retroactively follow up on some claims if they are not older than 18 months, which means if a mistake has occurred and no claim has been made so far, our SellerLogic Lost & Found solution can help you get your money back for this as well!
With Lost & Found, the workload is reduced to a minimum. The tool automatically analyses the user’s FBA transactions and creates a case for every suspicious transaction. Even the application text is pre-formulated and only needs to be copied to the Seller Central. In this way, sellers also able to get smaller reimbursement sums back. But a penny saved is a penny earned, right? If you feel the same way, click on this link, check out our Lost & Found solution and get your money back.
Do your products have the potential to become bestsellers?
To successfully increase your profits, you need clarity on your performance. Only when you have precise knowledge of all the facts and business figures can you make informed decisions to maintain your profitability. Keep a constant eye on the profit development of your products with SellerLogic Business Analytics and make timely data-based decisions to maximize the potential of your Amazon business. Discover now!
Final Thoughts: Staying Well Positioned with Amazon Analytics Tools
An analytics tool is essential if you want to continue staying relevant as a seller. Whether Amazon sellers rely on Sellics, Jungle Scout, Amalyze or a completely different tool is less decisive here, because the functional range of the one-stop-shop solutions is often quite similar. Even though the Amazon analytics tools are free, they still offer a lot of variation. So don’t hesitate to choose depending on personal preferences.
If you count yourself among the highly ambitious sellers, further measures (beyond an Amazon product analytics tool) are necessary. These measures include the use of an intelligent and dynamic repricer, a tool that adjusts prices on the online platform. Moreover, you might want to consider the automation and detection of FBA errors because this will save you a lot of money.
Image credits: ©Igor Link – stock.adobe.com