8 Best Amazon PPC Tips That Will Boost Your Amazon Sales
Amazon Sponsored ads are now an indispensable part of a seller’s arsenal. Amazon PPC campaigns can skyrocket sales and visibility when used well. However, a poorly optimized campaign can cost you. It is a pay-to-play game, and you need to play well to get ahead.
#1 Use Automatic Campaigns for Keyword Research
#2 Identify and Bid on Long-tail Keywords
#3 Utilize Negative Targeting
#4 Simplify PPC Management with Automation
#5 Bid on Competitors’ Brand Keywords
This is an aggressive amazon advertising strategy that is useful when competing against a bigger brand.