What is Amazon Reselling and Which Products Will Sell Best on Amazon in 2025?
Amazon Reselling is not a fixed term like Amazon FBA or Private Label. Some people use it to encompass almost all forms of selling on Amazon. However, “reselling” usually refers to buying products at a low price for the purpose of reselling them on another platform, such as Amazon.
This business model is also known as Amazon Arbitrage or, when referring to retail, as Retail Arbitrage. We have already discussed the different approaches, advantages and disadvantages, and possible alternatives in detail in this blog article: How Amazon Arbitrage Works. Therefore, we would like to focus here on selecting the products that are particularly suitable for reselling on Amazon.
What is Amazon Reselling?
In reselling, products are sourced from various different sources and then resold on another platform. Sellers who follow this concept, for example, purchase a batch of hiking pants at a low price (perhaps because they are clearance items) to then resell them on Amazon. Reselling is particularly worthwhile when the difference between the purchase and selling price is large enough to achieve a significant margin.
Additionally, other strategies can also be applied, such as …
There are essentially no limits to creativity, as long as the difference between the purchase and selling price is large enough to make it a profitable business.
Is reselling legal?
Yes, reselling on Amazon or other trading platforms is completely legal. Most third-party sellers on Amazon are resellers, as they do not produce their own products but sell branded products, for example. Typically, large quantities are ordered so that the individual item is priced low enough to allow for a markup when reselling.
However, there are other models like dropshipping and arbitrage, where large quantities do not need to be purchased. These methods are also legal on Amazon, eBay, and similar platforms.
Only certain sources for products can lead to problems with Amazon. This is because goods at particularly low prices are often found with so-called gray market suppliers. These are companies that sell products outside of authorized or official distribution channels. These products often come from manufacturers but are sourced and distributed through unofficial channels. Gray market products are legal and often discounted, but they may also have lower quality and no entitlement to warranty services or customer support from the manufacturer.
Procedure for Amazon Reselling
Like any business, reselling is not a money-making machine and requires a certain amount of know-how, time, and resources to be financially viable. These six steps should be part of the standard procedure:
Reselling Methods: Arbitrage vs. Wholesale vs. Dropshipping
To participate in the reselling game on Amazon, there are various business models. Each has its advantages and disadvantages, which we will briefly outline here.
Retail/Online Arbitrage
Wholesale
Dropshipping
Good to know
While Fulfillment by Amazon (FBA) is often referred to as a business model, this is not accurate. It is merely a shipping method. Most business concepts can be operated with or without Amazon FBA. It is simply a service that sellers can book on Amazon. This includes the entire logistics process – from storing the products, picking and packing after the order is received, to the subsequent shipping process. Amazon even takes care of customer service and returns management when sellers want to use the program for a product. Almost every seller uses Amazon FBA for at least part of their inventory.
Identifying Profitable Products
Now it gets serious. The product and market analysis are perhaps the most important tasks that an Amazon reseller has to tackle. If there is a lack of demand, the competition is too great, or the product is unsuitable, it can lead to sellers being stuck with unsold inventory.
Is it worth it? Criteria for Reselling Products
The truth is: Not every product will become a bestseller. No amount of thorough research and preparation can predict the future. However, diligent research and a strategic approach significantly increase the likelihood of finding a profitable product. The following criteria should be met for this purpose.
Suitable Product Categories for Amazon Reselling
To recommend specific products, the market situation is too dynamic. Any suggestion would be unreliable, as no reliable statements can be made without a thorough analysis. However, based on experience, some categories on Amazon generally have sufficient profit margins and stable demand, making products from these sectors suitable for reselling models in general. This, however, does not replace the need for market analysis.
Electronics and Accessories
Electronics are not subject to seasonal effects, are in high demand, and experience many price changes that resellers can take advantage of.
Examples: Headphones, phone cases, chargers, smartwatches, speakers.
Toys and Board Games
Toys are particularly popular with customers around Christmas and Easter. At the same time, parents, grandparents, and others are often willing to spend a little more. Limited editions or hard-to-find items can also see significant price increases. Additionally, these products are small and often already well-packaged, allowing sellers to save on costs.
Examples: LEGO sets, board games (e.g., Monopoly), action figures, dolls.
Fashion
Especially sought-after brands, limited editions, and other hard-to-find products can have significant profit margins and are easy to resell.
Examples: Sportswear from well-known brands, sneakers, handbags, sunglasses.
Books and Learning Materials
Some books have a consistent market value and can therefore be sold well, even in used condition. However, this is by no means true for all books, which is why sellers must proceed carefully when selecting.
Examples: Academic literature, bestselling novels, textbooks, antiques.
Sports and Outdoor Equipment
Brand-name products are also key here. Products in the sports, fitness, and outdoor categories are in demand and have been trending since the COVID-19 pandemic. Outdoor equipment is also quite expensive, making used items sought after as well.
Examples: Yoga accessories, fitness equipment, hiking and trekking gear, bicycle equipment.
Baby Equipment
Products in this category are often not only consumables that are frequently repurchased but also higher-priced items. At the same time, parents are willing to pay for high-quality and safe products.
Examples: Strollers, baby food, toys, baby monitors.
Seasonal Products
Seasonal products have a peak at a specific time of the year, during which they are in extremely high demand.
Examples: Christmas decorations, Halloween costumes, Easter items.
Collectibles and Limited Editions
Selling these products requires a significant amount of know-how in the respective niche to identify items that sell out quickly but remain consistently in demand. However, once you have this knowledge, sales opportunities with high profit margins arise.
Examples: Limited edition sneakers, rare LEGO sets, Pop figures, vinyl records.
Amazon Reselling Software: Helpful Tools
Nothing works without software, tools, and AI. This also applies to resellers. Finding products, calculating prices, monitoring performance – the examples of application areas where digital support is quite useful are numerous. Below, we provide not only an overview of the application areas but also examples of (partly free) reselling tools for Amazon sellers.
Repricing
Product Research
Keyword Research
Inventory Management
Competitive Analysis
Finances and Profitability
Conclusion
Amazon reselling is a flexible business model with diverse opportunities to acquire products at low prices and sell them profitably on Amazon. The key to success lies in thorough market analysis to identify profitable niches and products with high demand. While strategies like retail arbitrage or wholesale come with various advantages and challenges, the most crucial task for a reseller is the right product selection. Long-term success, however, requires know-how, time investment, and the use of tools that help monitor competition, demand, and price developments.
Although reselling on Amazon is legal, sellers should pay attention to reputable suppliers to avoid issues with Amazon or customers. Those who want to succeed in reselling must also be prepared to respond to dynamic market developments and continuously work on optimizing their business model.
Frequently Asked Questions
Earnings vary widely, depending on product margins, sales volume, and fees. Many earn between a few hundred to several thousand euros monthly.
Yes, reselling is legal as long as no rights are violated and the products are legally acquired.
Sellers pay €39 monthly for a professional account, plus sales fees of 8-15% depending on the category.
Reselling means purchasing products at a low price and selling them at a higher price. The difference between the purchase price and the selling price constitutes the profit.
Products with stable demand and high profit margins are worthwhile. Examples include electronics, collectibles, or limited editions. However, which specific products can be profitable varies greatly and depends on factors such as seasonal effects.
Electronics, household items, toys, clothing, and books often sell well. However, there are also many competitors in these categories. Niches with less competitive pressure can be a profitable alternative.
Brand products on clearance, limited editions, collectibles, or rarities can be bought cheaply and sold at a higher price. It is important that the price difference between purchase and sale is significant, there is stable demand, and competition is limited.
Yes, it is legal as long as no legal regulations or rights, such as copyright, are violated.
In general, electronics, fashion, toys, collectibles, and household goods are well-suited for reselling. However, this must be decided on an individual basis, as many factors influence sales opportunities.
Limited editions, rare collectibles, high-priced electronics, and branded clothing often fetch high prices. However, a detailed market analysis is essential to avoid purchasing items that won’t sell.
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