11 Best Amazon Repricer Tools in 2025 (Tested & Compared)
Are you still manually adjusting your prices in 2025 as an Amazon seller? If yes, we salute your dedication, but we’re also here to tell you that it doesn’t have to be that way. As a matter of fact, you are most definitely leaving money on the table. Money that your competitors are gladly adding to their ARR, simply because they had the foresight to add an Amazon repricing software to their toolset. But even if you are already using an Amazon repricer in 2025, it’s always a good idea to keep your eyes peeled for other options on the market. After all, there are several to choose from and they all vary in quality, price, speed and functionality. It only makes sense to regularly compare them in order to find the best Amazon repricer for your specific business goals.
Our Top Pick
Of course, we wouldn’t be so bold as to just present you the 11 best repricers in the game without knowing fully well that our own SELLERLOGIC Repricer stands out as a top-tier solution among others. Our solution sets itself apart from the competition through:
When it comes to choosing the best Amazon repricer for your business in 2025, we’re not saying SELLERLOGIC is the only choice, but it is the best you can make if you are looking to position your Amazon business for sustainable growth.
Skip to detailed SELLERLOGIC review.
For Growing Your Businesses
With the right Amazon repricer, your growing business can flourish even further. Usually, Amazon tools are tailored to this specific segment (10k to 100k), and with that, also many repricers that strike a balance between performance, affordability, and ease of use.
In this chapter, we’ll walk you through the top contenders that help growing sellers stay competitive, save time, and scale faster – without breaking the bank.
SELLERLOGIC Review
The SELLERLOGIC Repricer helps Amazon sellers win the Buy Box – and keep it profitably. With real-time, AI-driven price adjustments, it doesn’t just race to the bottom. It undercuts just enough to win, then lifts prices progressively to maximize margin.
Key Features & Technology
Pricing & Trials
Why SELLERLOGIC
If you’re selling professionally on Amazon, dynamic repricing is as necessary as a good product. SELLERLOGIC stands out for its deep AI-driven repricing intelligence, seamless Buy Box-first strategy, and flexibility across both B2C and B2B segments. It strikes an excellent balance between ease of setup and advanced strategic options – from sales-driven pushes to time-based campaigns. Coupled with real-time analytics and global scale, it is the best option for growing Amazon businesses that want to dominate both volume and margin.
Aura Review
Aura repricer is a modern repricing tool for Amazon and Walmart that uses AI to adjust your prices in real time. It’s built to help sellers stay competitive without constant manual intervention, offering a balance between automation and control.
Key Features & Technology
Pricing & Trials
Benefits for Sellers
Aura offers powerful Amazon AI repricing, rapid execution, and lifecycle automation – all backed by clear pricing. It’s a solid secondary option alongside SELLERLOGIC, because SELLERLOGIC’s dynamic algorithm ensures higher margins through intelligent price adjustments, while offering broader marketplace support and in-depth analytics Aura lacks.
Compare SELLERLOGIC with Aura in detail.
Seller Snap Review
Seller Snap uses game theory to make smarter, more strategic pricing decisions. The goal is winning the Buy Box without racing to the bottom – and protecting your margins along the way.
Key Features
Pricing & Trial
Benefits for Sellers
While not being the best Amazon repricer for beginners due to high pricing and complexity, Seller Snap is a solid option for sellers who want more than just fast price changes. It’s built for those who care about strategy, margin, and long-term success. While Seller Snap is good for sellers who sell on more platforms than Amazon, SELLERLOGIC offers more flexibility in strategy design and comes in at a lower entry point. Moreover, SELLERLOGIC outperforms Seller Snap in quality by supporting 22 marketplaces, offering sales-velocity-based rules, and allowing unlimited SKUs. It also provides richer analytics, giving sellers deeper insight and control over their Amazon business.
Compare SELLERLOGIC with Seller Snap in detail.
Repricer.com Review
Repricer.com is designed for sellers who want speed, flexibility, and control across different marketplaces. It’s built to win the Buy Box without losing profitability, with smart strategies that adapt to real-time competition.
Key Features
Pricing & Trial
Benefits for Sellers
Repricer.com is an Amazon tool that delivers a strong mix of speed, strategic control, and multi-channel reach. While SELLERLOGIC offers more advanced scenario-based strategies and B2B support, Repricer.com is a solid alternative for sellers who prioritize fast execution, flexible rules, and unified pricing across multiple platforms. And yet, SELLERLOGIC remains the better choice, bundling repricing with full business analytics, multilingual consultation support, and flexible pricing including a freemium plan. This holistic approach enables sellers to make smarter, strategic decisions.
Compare SELLERLOGIC with Repricer.com in detail.
Enterprise Solutions
Once your business starts scaling, the needs in regard to the tools you are using scale with it. There’s nothing worse than sacrificing revenue because the solutions you are using cannot keep up with increased complexity, higher order volumes, and the demand for precision. In other words, enterprise Amazon repricing requires that you use tools that go beyond the basics – offering robust automation, deep analytics, flexible strategy settings, and the ability to operate smoothly, no matter how many marketplaces you sell on.
Feedvisor Review
Feedvisor is an enterprise Amazon repricing tool and advertising platform. It is built for large-scale Amazon and Walmart sellers and uses AI to help sellers stay competitive in the Buy Box, optimize ad spend, and grow profit margins – all within one integrated solution.
Key Features & Technology
AI-powered repricing engine: Feedvisor’s algorithm adjusts prices in real time based on factors like demand, competition, inventory levels, and price elasticity. It’s designed to avoid price wars and help sellers win the Buy Box at the most profitable level possible.
End-to-end optimization: What sets Feedvisor apart is how it connects repricing with advertising. Instead of managing these areas separately, sellers can align pricing strategies with ad performance to drive better overall results.
Built for scale: With support for millions of SKUs, Feedvisor is a strong choice for enterprise-level operations. Sellers get access to detailed dashboards and performance analytics that help them make data-driven decisions across pricing, inventory, and advertising.
Pricing & Trials
Feedvisor offers a 14-day free trial.
Its plans are tiered based on business size and needs:
Custom pricing is available for higher-tier plans.
Benefits for Sellers
Feedvisor is a repricer designed for businesses that are already scaling – or ready to. With robust AI and connected tools, it helps sellers boost both sales and margins by thinking beyond pricing alone. That said, its enterprise focus and pricing may be more than what newer or smaller sellers need.
If you’re a high-volume Amazon seller looking for deep insights and unified control over your pricing and advertising, Feedvisor is a strong contender. But for sellers who want to keep things flexible and streamlined, solutions like SELLERLOGIC offer a faster, more intuitive way to win the Buy Box profitably. Feedvisor’s limited marketplace count (12 vs. 22 by SELLERLOGIC), offers only email support, and provides a more restricted scope of analytics. SELLERLOGIC, on the other hand, delivers broader global reach, multilingual expert support, and deeper visibility into margins and breakeven points – all under flexible pricing plans.
Compare SELLERLOGIC with Feedvisor in detail.
ChannelMAX Review
ChannelMAX is a reliable repricer for Amazon sellers who need real-time price updates and solid Amazon inventory management. It’s particularly useful for sellers managing large catalogs or operating across multiple marketplaces.
Key Features
Pricing & Onboarding
Plans start at $34.99 per month for up to 500 SKUs. The setup process is straightforward, with automatic SKU imports and a complimentary onboarding session available to help sellers get started quickly.
Benefits for Sellers
ChannelMAX is a solid option for Amazon sellers looking for speed, control, and detailed pricing logic. It offers a balanced mix of automation and customization, making it a good fit for businesses that want both agility and insight in their repricing strategy. Compared with SELLERLOGIC, it may appeal more to sellers who prefer a hands-on approach.
If you’re looking for a more data-informed approach to your pricing strategies, SELLERLOGIC is the best choice. Unlike ChannelMAX, SELLERLOGIC offers free access to a powerful Business Analytics suite that gives sellers full visibility into margins, Buy Box share, and product performance. It also supports B2B pricing, unlimited Amazon accounts, and effortless expansion across marketplaces – features ChannelMAX doesn’t offer.
Compare SELLERLOGIC to ChannelMAX in detail.
Budget & Specialized Tools
The next category features tools with specific sellers in mind – whether it’s Private Label brands, small to mid-sized operations, or those just starting out. They typically offer straightforward repricing capabilities at a lower price point, making them attractive for sellers with tighter margins or simpler needs. However, if your main focus is budget, the Amazon repricer you choose may lack the advanced features, speed, and flexibility required to compete at scale or across multiple marketplaces.
Threecolts Review
SmartRepricer, is the Threecolts repricer and part of the Threecolts Seller365 suite. It helps Amazon sellers stay competitive by automating pricing updates with a clear focus on winning the Buy Box. It’s built for sellers who want a straightforward, reliable tool that doesn’t require constant tweaking.
Key Features & Technology
Pricing & Trials
SmartRepricer is available through the Seller365 platform. Plans are flexible depending on your business goals, though specific trial options aren’t listed. The focus is on offering multiple tools under one subscription.
Benefits for Sellers
SmartRepricer is one of those Amazon seller tools that presents a solid choice if you want to automate pricing without overcomplicating things. However, SmartRepricer from Threecolts is part of a bundled software suite, which can lead to paying for tools that aren’t essential to your business – while repricing remains just one of many features. SELLERLOGIC, by contrast, is fully dedicated to advanced, profit-optimized repricing and offers in-depth analytics such as margin tracking and breakeven analysis. For sellers focused on scalable, data-driven profitability, SELLERLOGIC delivers a more specialized and effective solution.
Compare SELLERLOGIC with Threecolts in detail.
xSellco Review
xSellco is a repricer that enables sellers to stay competitive on Amazon while keeping pricing consistent across channels like eBay, Shopify, and Walmart. With instant price updates and built-in support integration via eDesk, it’s well-suited for sellers looking to manage operations from one place.
Key Features
Pricing & Trial
Plans start at $99/month for up to 2,500 SKUs, with a 14-day free trial available and onboarding support included.
Benefits for Sellers
While not as strategy-heavy as SELLERLOGIC, xSellco stands out as a multichannel repricer with a sophisticated built-in helpdesk integration. A strong fit for sellers focused on consistency and operational simplicity. However, SELLERLOGIC outperforms xSellco Repricer by offering deeper business insights, including margin and breakeven tracking at the SKU level – features xSellco doesn’t provide to the same extent. It also supports more marketplaces, multiple Amazon accounts, and includes B2B repricing, giving sellers greater flexibility and control. With expert, multilingual support and a focus on scalable profitability, SELLERLOGIC is the more advanced and future-ready solution.
Compare SELLERLOGIC with xSellco in detail.
RepricerExpress Review
RepricerExpress is an Amazon and eBay repricer at the same time built for speed, flexibility, and automation across large product catalogs.
Key Features
Pricing & Trial
RepricerExpress offers a 15-day free trial (no payment details needed). Plans start around $55/month, scaling with listing volume and speed. Additional marketplaces can be added without long-term contracts.
Benefits for Sellers
RepricerExpress is a practical choice for sellers who want fast, rule-based repricing with multichannel flexibility. While SELLERLOGIC delivers deeper analytics and broader B2B functionality, RepricerExpress holds its ground with smart automation and cross-platform consistency. Overall, SELLERLOGIC offers more advanced features than RepricerExpress, including in-depth Business Analytics that track margins, breakeven points, and inventory performance – at no extra cost. It supports more marketplaces, unlimited SKUs, B2B pricing, and multiple Amazon accounts, giving sellers greater flexibility. Combined with multilingual, expert support, SELLERLOGIC is the more scalable and data-driven choice.
Compare SELLERLOGIC with RepricerExpress in detail.
Informed.co Review
Informed Repricer is an AI-powered repricing tool designed for Amazon and Walmart sellers who want to keep prices competitive and protect profit margins – without constant monitoring. It adjusts prices in real time, responding to both competitor moves and market conditions.
Key Features
Pricing & Trial
Offers a 14-day free trial – no credit card required. Pricing is usage-based, meaning costs increase as your revenue grows (e.g., $99/month around $7,500 in monthly sales; jumps to $199/month above $12,000). Unlimited listings and collaborative access are available at every level.
Benefits for Sellers
While maybe not being the best Amazon repricer when it comes to feature amount, Informed is a strong Amazon repricing tool if you value metric-driven price optimization. Although SELLERLOGIC offers broader B2B/B2C flexibility and deeper strategy customization, Informed excels at keeping things simple, efficient, and directly tied to performance metrics.
However, when you look at the bigger picture, SELLERLOGIC offers broader marketplace coverage, including B2B pricing and multiple Amazon accounts, while Informed Repricer focuses mainly on AI-driven repricing for fewer markets. SELLERLOGIC also provides in-depth Business Analytics – like margin and breakeven tracking – at no extra cost. With flexible pricing plans and scalable features, SELLERLOGIC delivers a more comprehensive and adaptable solution for growing sellers.
Compare SELLERLOGIC with Informed in detail.
StreetPricer Review
StreetPricer is an AI-powered repricer that works across Amazon, Walmart, and eBay. It’s built to help sellers respond instantly to market changes and increase profitability through both competitor- and velocity-driven pricing.
Key Features
Pricing & Trial
StreetPricer repricer offers a 14-day free trial without credit card requirements and includes complimentary onboarding support. Pricing tiers start at $99/month for up to 10,000 SKUs (Standard), with higher tiers – Elite ($149) and Professional ($189) – supporting additional stores and features like velocity-based repricing and platform integrations.
Benefits for Sellers
StreetPricer offers a well-rounded Amazon repricer software that is well-positioned when it comes to multi-channel selling. While SELLERLOGIC leads with advanced analytics, B2B support, and flexible strategy setups, StreetPricer stands out with its momentum-based repricing and cross-market consistency – making it a solid pick for sellers targeting Amazon, Walmart, and eBay at the same time.
However, when taking a more holistic approach, SELLERLOGIC is a more specialized and scalable solution than StreetPricer. While StreetPricer supports multi-channel repricing, SELLERLOGIC focuses entirely on Amazon, offering deeper profit analytics, broader marketplace coverage, and advanced features like B2B pricing and velocity-based rules.
Compare SELLERLOGIC to StreetPricer in detail.
ProfitProtectorPro Review
ProfitProtectorPro is a repricer designed for Amazon sellers who, as you might have guessed at this point, want to win the Buy Box – and stay profitable while doing so. With a range of algorithmic strategies and mobile-friendly access, it aims to give sellers more control without constant micromanagement.
Key Features
Pricing & Trial
A 30-day free trial is available, with no setup fees. Paid plans are tiered based on repricing speed and SKU count – starting from around £18.95 per month up to £99.95 for more advanced needs.
Benefits for Sellers
ProfitProtectorPro keeps things practical. It doesn’t try to be everything at once – instead, it delivers clear value through smart automation, simple setup, and flexible strategies. While SELLERLOGIC offers broader options like multi-marketplace support, B2B/B2C repricing, and deep performance insights, ProfitProtectorPro is a good fit for sellers who want a straightforward, mobile-ready repricer with a strong emphasis on Amazon-focused profit optimization after the Buy Box is won.
Sellers looking for more advanced insights and flexibility should opt for SELLERLOGIC. The SELLERLOGIC Repricer includes full access to Business Analytics – covering SKU-level margins, breakeven analysis, Buy Box share, and inventory trends. It does this at no extra cost for you. Coupled with broader marketplace coverage, support for multiple Amazon accounts, B2B pricing, and consultative multilingual service, SELLERLOGIC gives serious sellers deeper visibility and scalable precision on a global level.
Compare SELLERLOGIC to ProfitProtectorPro in detail.
Key Features to Look For
What are the best repricing features to look for? The right repricing software can do more than just keep you competitive – it can actively protect your margins and support your sustainable growth. Whether you’re managing a few SKUs or scaling across marketplaces, these are the core features your repricer should offer at a minimum – they are also the core features on which the SELLERLOGIC Repricer was built upon:
Real-Time Price Adjustments
The market moves quickly, and your prices should too. Repricers that update in real time help you react instantly to competitor shifts and Buy Box changes.
Intelligent Pricing Algorithms
Avoid tools that simply lower prices. Advanced AI-driven algorithms can undercut just enough to win the Buy Box, then gradually increase prices to maximize margin.
Customizable Pricing Strategies
No two SKUs are the same. Your repricer should support a variety of strategies, including:
Transparent Performance Insights
You need to know what’s working. Clear dashboards and data visibility are essential to track performance and fine-tune your pricing approach.
Scalable Pricing Models
Another important repricer comparison criteria is that your repricing tool should grow with your business, offering plans that adapt to increasing complexity without unnecessary cost.
Multi-Marketplace Support
If you sell across different Amazon marketplaces, your tool should manage all of them from a single interface – without friction.
How We Ranked These Tools
Since this whole article has been about us explaining to you how to choose the right Amazon repricer for your business, it’s only fair that we should also give you an insight into how the solutions mentioned above made it into our top repricers list. Each tool was carefully evaluated based on following factors: core feature sets and how well they support strategic repricing, transparency in pricing and scalability, real-world user feedback from sellers of different sizes, responsiveness and quality of customer support, as well as the ease with which each tool integrates into the broader tech stack sellers typically rely on.
Our goal was not just to highlight the most popular names, but to surface solutions that actually help sellers make smarter, faster decisions in real-market conditions. We combined hands-on experience, platform documentation, and seller sentiment to give you a balanced, trustworthy perspective. Because at the end of the day, the best Amazon repricer for your business is the one that complements your business goals, fits smoothly into your operations, and helps you grow long-term.
Our Final Recommendations
| Seller Type | Best Fit | Why It Works |
| Most Sellers | SELLERLOGIC (comprehensive) | Balanced mix of real-time AI-driven repricing, B2B/B2C support, multiple strategies, and great ROI. |
| Budget-Conscious | SELLERLOGIC (free trial available) | Full-featured free plan for eligible sellers. No payment details required. |
| Enterprise Sellers | SELLERLOGIC (custom plans) | Handles complex, high-volume needs with advanced strategies, support, and scalability. |
When SELLERLOGIC started out, we focused on SME sellers, primarily located in Germany. Over the past ten years, we’ve grown into Europe’s leading repricer, with high-performing Amazon brands across the globe and one of the most powerful solutions in the industry. We didn’t achieve this by focusing on a narrow niche, but by staying true to our mission: servicing all sellers, regardless of size.
That’s why our Repricer is built to handle unlimited SKUs – while also being the only solution on the market to offer a freemium plan tailored for startups.
SELLERLOGIC offers the best Amazon repricer in 2025, because it’s a comprehensive solution for anyone looking to level up their pricing strategy – whether you have 10 SKUs or 10,000.
Compare SELLERLOGIC to other repricers here:
SELLERLOGIC vs. Aura
SELLERLOGIC vs. Seller Snap
SELLERLOGIC vs. Repricer.com
SELLERLOGIC vs. Feedvisor
SELLERLOGIC vs. ChannelMAX
SELLERLOGIC vs. Threecolts
SELLERLOGIC vs. xSellco
SELLERLOGIC vs. RepricerExpress
SELLERLOGIC vs. Informed.co
SELLERLOGIC vs. StreetPricer
SELLERLOGIC vs. ProfitProtectorPro
FAQs
Amazon repricing refers to the automatic adjustment of your product prices on Amazon to stay competitive in the marketplace.
In simple terms, it’s how sellers make sure their prices aren’t too high (which could scare buyers away) or too low (which could hurt profits). Since prices on Amazon change constantly based on supply, demand, and competition, repricing tools help sellers keep up without having to change prices manually.
A Repricer does this work for you. It monitors your competitors’ prices and adjusts your own in real time according to rules you set – like staying a few cents below the lowest seller or matching the Buy Box winner.
Yes, an Amazon repricer is worth it for most serious sellers. It saves hours of manual work, boosts Buy Box win rates, and helps increase sales by adjusting prices in real time based on competition. Tools like SELLERLOGIC have helped sellers raise Buy Box share by up to 60% and grow revenue while protecting margins. With proven ROI and a freemium plan available, it’s one of the most cost-effective ways to scale your Amazon business.
The best repricer for FBA sellers needs to account for the unique dynamics of the Buy Box – where factors like fulfillment method, seller rating, and response time matter just as much as price. SELLERLOGIC is built with these FBA-specific needs in mind. It adjusts prices in real time to help you win the Buy Box profitably, not just by undercutting, but by intelligently increasing your price once you’re in. With AI-driven strategies, full automation, and support for both B2C and B2B, SELLERLOGIC gives FBA sellers the control and speed they need to stay ahead – without sacrificing margin.
SELLERLOGIC stands out from other repricers by combining powerful features with a user-first approach. Unlike many competitors, it offers advanced analytics that give you full visibility into your pricing performance – helping you make smarter, data-backed decisions. It’s also one of the few repricers built to support both B2C and B2B, giving you more flexibility as your business grows. What really sets SELLERLOGIC apart, though, is its multilingual, knowledgeable support team, transparent pricing with no hidden fees, and a proven track record of boosting ROI for sellers across different categories. It’s a well-rounded, scalable solution designed to grow with your business.
Yes, repricing and margins can also be connected in a negative sense, meaning it can hurt your margins – if done without control. Many basic tools simply race to the bottom, lowering prices without considering your profitability. That’s where SELLERLOGIC is different. It includes advanced margin protection features that let you set minimum prices, factor in costs and fees, and apply smart strategies that prioritize profit over volume. Instead of just lowering prices, it undercuts competitors just enough to win the Buy Box – then intelligently raises prices to maximize margins. So, with SELLERLOGIC, you stay competitive without sacrificing your bottom line.
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