Amazon Repricing Software: Will It Make Your Life Easier?

Amazon is frequently seen as an attractive platform for online sellers due to its international reach and billions of dollars in net sales. Amazon’s ubiquity, paired with the ease with which customers may purchase things, may persuade business owners that it is the greatest e-commerce channel for them. But is it indeed? Well, the answer is as simple as yes and no. It can be the best e-commerce platform for sellers only if they are informed regarding the rules of the “game”. Having said that, it is of paramount importance to have solid Amazon repricer software which will help you to knock out your competitors. Fasten your seat belts, in this article we will dive deeper into why you need Amazon repricing software! Ready? Go!

What Is an Amazon Repricer Software?

In a nutshell, repricing software raises or lowers the price of your products to prevent them from being undercut by competitors. It’s worth mentioning, however, that if your own metrics are good enough, you can win the Buy Box for a greater fee.

Amazon repricing software is commonly used by sellers who wish to stay competitive in e-commerce to make the procedure less burdensome. Fortunately, Amazon repricing tools are allowed. If you employ good dynamic pricing software, you’ll always be one step ahead.

Repricing on Amazon is so much more than a trend; it’s an essential part of doing business online. Repricing software for Amazon is a tested approach for building your e-commerce business because it simplifies the selling process and helps you receive good feedback from customers. As a result, you’ll be able to win the Buy Box and expand your business. Sounds nice, doesn’t it? Now let’s see what Amazon repricing software can do for you:

Save both time and energy.

Just face it: manually repricing products, whether you have a little or large inventory, can be tedious work. In other words, Amazon pricing software ensures that your products are re-priced within the pricing ranges you’ve set.

Start repricing in real-time.

Sophisticated Amazon repricing software, like the one we developed here at SellerLogic, can react to market conditions in real-time and finish tasks quickly. It can react to price changes, knows exactly how to reprice your item, and repeats the process as often as necessary.

Reduce the number of mistakes.

Manual repricers may have the whole process of price optimization under control, but the are also susceptible to human error. This is not the case with Amazon repricer software. Here you just need to enter the right settings and it will do the rest of the job for you.

Well, you see that a good Amazon repricing software can come in handy when you sell on Amazon. It’s an indispensable tool that sellers use in order to stand out from the competition and win the Buy Box.

Are There Any Disadvantages of an Amazon Repricer Software? Yes.

Price Wars 

Whether price fluctuations result in price wars among sellers is highly dependent on market conditions like supply and demand, trends etc.

With dynamic repricers, this is not the case. Why? Because they take into account all of the other factors and boost the price as soon as you enter the Buy Box. As a result, instead of decreasing, prices rise.

Reliability

It’s terrific if you can get an outstanding Amazon repricing software right away that meets your needs. However, different repricing solutions have different quirks and capabilities, making them less useful for your business in a variety of situations. So, before you use an Amazon price tool, make sure you have enough information on the repricer of your choice. Do they offer support in your language? Does the repricer include multiple strategies that complement your business goals?

Amazon Repricing Software – Do You Really Need It? 

Surely, an Amazon repricer isn’t vital software that your business can’t survive without, but picture the following: First, you compare your items to other sellers that are selling something similar to yourself. Depending on how popular your products are and how many other sellers have this product in their listing, this can already take up a big chunk of your time. And this is only the first part. Afterwards, you will have to manually determine the prices for every single one of your products. This would still be fine if this were a process you would only have to do once a month, but Amazon changes its prices 2,5 million times a day. In other words: manual repricing once every month won’t cut it. It’s better to enjoy your cup of coffee, a family dinner, or spend more time on your hobbies while the Amazon repricing software shows its stuff.

Another reason why you need a repricer is that according to this study on Amazon, online sellers who use an Amazon repricer software receive significantly more feedback than “non-repricer merchants.” There may be two reasons for this: 

There are various questions to consider when choosing a repricer for your business. As said before, the alternative with the highest advantages is dynamic repricing software. However, not every software works the same way.

What a Great Repricing Software for Amazon Looks Like

When making an Amazon repricer comparison, there are a few things you should take   into consideration. For example, you might want to check whether the repricer offers all of the language options your team requires, as well as whether the company provides customer support in those languages if you work as part of a global team.

Consider the following scenario: many Amazon repricing softwares attempt to induce sales by using fixed minimum pricing. The technique is straightforward: The lowest price is the winner. The biggest downside of such optimization is that it exposes you to a significant chance of losing money. A trivial rule is always at a disadvantage when compared to dynamic pricing, hence this position is rarely held for long.  For example, a repricer may be given the following direction from the seller: “Our product should always be 5 cents cheaper than the cheapest.” In this instance, the Amazon seller’s only guarantee is that he or she will enter the race with the lowest price on Amazon. But considering only the “lowest price” is insufficient to ensure success. A top-performing seller can charge several dollars more than the cheapest price and still win the Buy Box.

Furthermore, each Amazon repricer software specializes in a distinct type of business model. So, when you choose a software, make sure you can utilize it to implement all of your company’s planned pricing plans in order to maximize profits. Although Amazon repricer software isn’t free, the benefits of winning the Buy Box and selling at the highest price on Amazon will more than offset the cost of the service.

Although Amazon repricer software isn’t free, the benefits of winning the Buy Box and selling at the highest price on Amazon will more than offset the cost of the service.

There are many ways to go about your repricing strategy, but these are the three main methods:

Manual Repricing on Amazon 

This type of repricing requires you to employ no software at all for your Amazon pricing strategy or analysis. It requires sellers’ continuous monitoring of their competitors’ prices and related market conditions.

What are the drawbacks? Repricing on Amazon without software, as you can expect, will eat up a lot of your time. To be exact, if you want to keep up with other sellers who use automated repricing software, repricing without software will take up all of your time. Every day, Amazon makes 2.5 million price changes, with Amazon adjusting the cost of its own products up to eight times every hour. 

Static Repricing on Amazon 

Static repricing, also known as rule-based repricing, is a pricing approach that involves using software to determine the price required to win the Buy Box and then automatically adjusting your product prices to that amount.

You may be selling more things than ever before as a result of the higher Buy Box share, but at what cost? The Amazon repricer checks your competitors’ prices and implements a single formula: underbid the competition at all costs. As a result, sellers are engaged in price wars. While this is fantastic news for buyers, from a merchant’s perspective, there is no winner in these price wars.

Dynamic Pricing

When it comes to Amazon’s dynamic pricing approach, there are numerous solutions available to assist your online business in growing. Dynamic repricing sets the price you need for the Buy Box in the same way that static repricing does. It then sets your pricing to that amount, progressively increasing them to the maximum amount you can charge without losing the Buy Box.

The benefit of this pricing strategy is that you are more likely to be in the Buy Box while selling at the highest possible price.

You can read more about different methods of repricing here.

What Is the Best Amazon Repricer Software?

The SellerLogic Repricing Tool can be the best Amazon repricing software for you, because it offers significantly more possibilities and flexibility than the other tools that only optimize based on the low price allowing you to choose between different levels of automation. About 90% of all sales are made in the Amazon Buy Box which is why winning it for you is one of the main goals of our Repricer. 

Once this goal is achieved, SellerLogic optimizes the price of that item, enabling you to sell at the best – not the lowest – price. This goal is made achievable because our Amazon repricer software is based on technology that is intelligent, algorithmic, and backed by BigData. The SellerLogic Repricer for Amazon achieves both goals: entering the Buy Box and selling at the highest possible price. The maximum price in the Buy Box is the result of all optimizations.

Final Thoughts

It may not be child’s play to find the best repricing software for Amazon that meets all of your needs, but it is worthwhile to do it as soon as possible to avoid manually adjusting prices. Amazon repricing software will do the job for you while you enjoy your life without the burden of spending much time and energy on repetitive tasks.

Image credits in order of appearance: ©Andrii Zastrozhnov – stock.adobe.com / © krstrbrt– stock.adobe.com / © elenabsl – stock.adobe.com