Amazon SEO – Your Guide to Scoring Rank 1 in the Search Results
What Is Amazon SEO?
Sounds Like a Lot of Work – Why Should You Invest Into Amazon SEO?
Is it a Match?
By the way: A-9 is very picky and only matches search requests to product detail pages if ALL keywords can be found on the product page.
How to Amazon SEO
What Does a Good Listing Look Like?
By the way: Other factors that influence your ranking are: Click-Through-Rate, retention time and Conversion Rate. The better those factors are the more likely the algorithm is to assume that your product satisfies the customer’s search request. Which in turn will make it more likely to show your product again as an answer to the next search request for this or a similar keyword. The better your given information, the better your Click Through Rate, which in turn increases your Conversion Rate.
#1: Product title
#2: Bullet points
#4 Product Description
#5 Seller Performance
Make sure your text doesn’t exceed the 249 characters! Otherwise ALL keywords in this section will be ignored by A-9! By the way, hyphens count as a character as well.
Amazon SEO tools
Finding the right words
Be aware that depending on how exclusive your product is, the search volume might seem fairly small. While ‘travel backpack for women’ scores 10,000, ‘chicken feeder’ might only score 10. This doesn’t mean you shouldn’t use the keyword ‘chicken feeder’ if you’re selling one. Just think about how many people might travel and need a backpack for it and how many people need a feeder for their chickens. You have to compare within your category.
To SEO or Not to SEO
“Amazon SEO“ is the term used to describe the targeted optimization of text, images, etc. for the Amazon search. As a rule, this involves product detail pages to be structured to appear as high as possible in the search results for a specific search term.
Especially for private labels, the optimization of the product page is a must. As a rule, the competition in the Amazon search for a product is very high. Without SEO, it is therefore hardly possible for customers to find this product among the many other listed items, because hardly any customers look around on page 2, page 3 and so on.
SEO for Amazon works similarly to SEO for Google. The customer’s search term is compared with the content on the product page. If the right keywords appear, this indicates the relevance of the page for this search query. The keywords should therefore appear above all in the title, the bullet points, the backend and the product description. Other important factors are, for example, the price and the performance of the seller.