The Top 5 Best and Most Helpful Amazon Seller Tools on the Market [Guide 2025]
Almost every professional seller on Amazon is likely to have various tools in their portfolio that help them sell successfully on the online marketplace. The areas of application vary greatly: from refund software for FBA errors to an Amazon-focused keyword tool to freely available analysis tools, there is everything a seller’s heart desires.
And there is a good reason for that. While sellers do not necessarily need specific tools to sell on Amazon, to organize the many daily tasks and complete them with maximum success, there is often no way around one or another programmed helper. However, for beginners, the abundance of offerings can sometimes be confusing. Therefore, we would like to provide you with an overview of where Amazon seller tools can offer real added value.
Amazon Seller Tools Comparison: Categorization by Purpose
With the advancing digitalization, various tools have sprung up like mushrooms, and in almost every area of modern business management, there is now a programmed tool designed to automate or at least simplify work. However, in this blog post, we will focus specifically on the area of “Amazon.” Tools for other purposes – such as accounting – will not be the topic here, although they are certainly worth considering (especially since there are now also specific solutions for Amazon sellers in that area, such as Fetcher).
Read here how you can save not only time but also money through clever automation of work processes: Automation of an Amazon Business.
Amazon Repricing Tools
The most important extension for any seller who does not only have their own private labels in their portfolio but also offers branded goods from larger brands is certainly the repricer on Amazon. Due to the intense competitive pressure, there is a real price war for many products. Additionally, the final price is one of the most important factors for the algorithm when it comes to determining which seller wins the Buy Box.
Both aspects lead to fluctuations in the optimal final price, and sellers must regularly adjust their individual prices – sometimes even minute by minute – if they want to compete for the Buy Box. Even with just a few products, monitoring the market situation and subsequently optimizing prices becomes nearly impossible to manage manually.
Both aspects can not only be handled by specialized Amazon seller tools, but sellers should also definitely delegate this to specialized software. A good repricer analyzes the optimal price in seconds because it takes into account both the current market situation and all other important factors for winning the Buy Box. A repricer should…
If these points are met, this type of Amazon seller tools creates the necessary conditions to generate a significant number of sales and thus sufficient revenue for a successful e-commerce business. By the way: A good repricer also replaces the classic Amazon FBA calculator, as it takes all cost factors into account in the pricing process.
Further information on price adjustment and how a repricer works can be found here: 5 Reasons Why a Repricer is Essential.
Profit Dashboards for Amazon Sellers
By regularly analyzing the performance of your products on Amazon, you can not only maintain the profitability of your business but also drive its growth.
Since in-depth manual data analysis is very time-consuming and often impossible, a profit dashboard tailored for Amazon sellers, such as SELLERLOGIC Business Analytics, should be utilized for this purpose. This allows you to quickly and accurately identify unprofitable products as well as those with the highest profit. Insights into cost optimization are also necessary for strategic decision-making and can help bring you closer to your business goals.
Amazon FBA Tools for Refunds of Fulfillment Errors
This type of tool is also essential for Amazon sellers – at least for those who use Fulfillment by Amazon (FBA). With this service, the actual seller of a product hands over the entire fulfillment process to Amazon. They only deliver their goods to a logistics center of the online giant, and Amazon takes care of the rest: both the storage of the items and the packaging, shipping, and customer service are handled by the e-commerce giant. This offers many advantages for sellers, particularly in terms of resource savings.
However, there are also disadvantages. More often than many FBA users believe, errors occur in the fulfillment process. These can include damaged items, incorrectly calculated FBA fees, or lost returns. In principle, Amazon should compensate the seller for this. However, far too often, sellers let the refunds they are entitled to lapse because analyzing 12 or more FBA reports is extremely time-consuming and the effort does not seem economically viable. This can quickly add up to four, five, or even six-figure amounts annually.
On average, Amazon sellers without a tool for FBA refund management suffer financial losses of up to 3% of their revenue from FBA sales.
In contrast, specialized Amazon seller tools that focus on FBA errors effortlessly sift through all FBA reports and promptly notify the user of erroneous transactions. Be sure to choose a service that handles the entire refund process for you and that the provider has experience in communicating with Amazon. Additionally, the tool should not only be able to identify current FBA errors but also work retroactively for 18 months. Only then can you ensure the maximum refund amount.
One such Amazon FBA tool is Lost & Found. Here you can learn about how the service works: SELLERLOGIC Lost & Found Full-Service.
Amazon SEO Tools
In particular, private label sellers and brand owners must also deal with the topic of Search Engine Optimization, or SEO, when creating listings. Like other search engines, Amazon operates based on keywords. These should be used in the title, bullet points, and backend, for example. During a customer’s search query, the algorithm compares the search term with the keywords of a listing to calculate the relevance of the respective offer in relation to the search query.
Therefore, it is not surprising that many Amazon tools take over keyword research. A tool for this purpose primarily aims to identify relevant keywords and, if possible, estimate their search volume. Such estimates can only ever be approximations because Amazon keeps this value confidential. Additionally, features such as ASIN searches are often integrated, or listing changes can be reported automatically.
Corresponding software for Amazon includes tools like Keyword Tool Dominator, AMZ Scout, AMZ Tracker, and Helium 10. We have already discussed various Amazon keyword tools in detail in this blog post: Learn here how to improve your ranking with the right Amazon keyword tool.
Also useful can be a so-called Amazon ranking tool. This is less for research and more for tracking your own keyword set afterward. Listing owners can find out, for example, whether a product is ranking and at what position it appears in the search results, for which keywords it ranks, and for which it does not. With most Amazon seller tools in this category, the same information can also be obtained about competitors.
Amazon Advertising Tools
Most successful marketplace sellers also act as advertisers on the e-commerce platform. An Amazon PPC tool can be a very helpful resource for managing, tracking, and analyzing your advertising campaigns. With such Amazon seller tools, you can for example…
Well-known providers in this category include Adference, Perpetua, Shopdoc, and Amalyze.
Amazon Feedback + Review Tools
Another tool that many Amazon sellers have added to their toolkit is a feedback and review tool. However, such applications do not generate product reviews, as some sellers might have hoped, but rather help monitor and analyze customer feedback on their products.
Negative and positive reviews play a crucial role when it comes to ranking and winning the Buy Box. The more positively a product is rated, the more likely the algorithm will consider it for a high ranking and the cart field. Similarly, the feedback that the seller receives from customers also affects these aspects. Therefore, reviews and feedback have a direct impact on the conversion rate.
Examples of Amazon seller tools in this category include Feedbackwhiz, the review management tool from Perpetua, and the “Monitoring Listing Changes” feature in Sellerboard.
The Top 5 Amazon Seller Tools at a Glance
The job of an Amazon seller is so diverse that there is now software available for almost everything. Below, we provide an overview of the most important tools on the market and what they can do.
SELLERLOGIC
The services of SELLERLOGIC are essential for every marketplace seller, as they cover three core topics of a successful Amazon business: pricing, sales analysis, and FBA refunds.
With the SELLERLOGIC Repricer for Amazon, B2C and B2B offers on Amazon can be optimally calculated. Unlike other repricing tools, this service does not work with rigid pricing rules but takes into account both the current market situation and the desired profit margin for a product. Instead of simply setting the lowest price to win the Buy Box or improve ranking, the SELLERLOGIC Repricer optimizes for the highest possible price. In this way, sellers can sustainably maximize their revenue, margin, and profit.
Also essential is a professional profit dashboard. SELLERLOGIC Business Analytics has been specifically developed for Amazon sellers. With it, you have a clear view of all your costs and revenues and know exactly which product you are selling profitably and which ones you should optimize or even discontinue. Only by knowing the performance of your products can you make informed decisions and maintain your profitability.
SELLERLOGIC Lost & Found Full-Service is your partner in crime when it comes to reclaiming your hard-earned money. This professional Amazon seller tool takes over your entire FBA refund management. All FBA transactions are analyzed in the background, and any refund claims are promptly submitted to Amazon, allowing you to receive your money back quickly and effortlessly.
eComEngine
eComEngine offers various tools that help Amazon sellers simplify their business processes. With FeedbackFive, sellers can send automated review requests and analyze customer feedback. SellerPulse notifies sellers immediately about issues with one of their listings, such as hijacking attempts or out-of-stock products. And with RestockPro, sellers manage their FBA inventory.
Perpetua
Many may still know Perpetua by its former name, Sellics. The company has since specialized in services related to successful Walmart and Amazon advertising. With Perpetua, ads can be set up, optimized, and managed in seconds. Additionally, product research, Amazon SEO, and competitive analysis are part of the offering.
AMZFinder
This tool has one main function: review management. With AMZFinder, reviews can be easily generated by sending customizable email templates to buyers to receive more positive feedback on Amazon. Additionally, all incoming reviews are monitored so that sellers know exactly what customers think about their products.
AMALYZE
One of the most well-known Amazon seller tools is AMALYZE, which specializes in product search, keyword research, and market analysis. The tool answers questions such as: “Which search terms are relevant?”, “Which brands perform well on Amazon?”, “How good is the competition’s listing?”, or “Which ASINs in a category are bestsellers?”
Conclusion: Amazon Seller Tools for Successful Selling
Whether Amazon sellers want to monitor their sales figures using a tool or find the most relevant keywords for a PPC campaign, there is a smart solution on the market for almost every need. The most well-known applications for such services are certainly found in the areas of product research, SEO, repricing, and FBA. Additionally, running advertisements is not only made easier through the integration of smart solutions but is also optimized.
Whether it’s SELLERLOGIC, Amalyze, or Perpetua – many Amazon seller tools complement each other perfectly. Different services also serve different purposes, so sellers who want to largely automate their business typically need more than one tool. Additionally, it is often more sensible to choose specialized providers who are experts in their field rather than using an all-in-one solution that may work more superficially.
Frequently Asked Questions
There are now a number of software companies that offer solutions for Amazon sellers as well. These include Perpetua, SELLERLOGIC, ShopDoc, and Amalyze.
There are tools available for many different areas of online commerce. Specifically for Amazon, the following tools have become particularly established in recent years: 1. for analyzing the business (sales figures, inventory, etc.); 2. for monitoring and running advertisements (Amazon Advertising, etc.); 3. for automatic adjustment of product prices (repricer); 4. for refunds of FBA errors; and 5. for search engine optimization.
Especially for private label products, placement in Amazon search is crucial for the success or failure of an item. To improve ranking, SEO tools, advertising tools, and repricing software are particularly suitable.
Certainly, there are providers that offer smaller software for free. However, especially with a complex application like a profit dashboard or an Amazon analysis tool, on which important strategic decisions are based, it is extremely important that the application is regularly maintained. Incorrect data can cause significant damage in this area. Therefore, we recommend considering only trustworthy providers that also operate in compliance with GDPR.
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