The Top 5 best and most helpful Amazon Seller Tools on the market [Guide 2025]
Almost every professional seller on Amazon is likely to have various tools in their portfolio that help them sell successfully on the online marketplace. The areas of application vary enormously: from refund software for FBA errors to an Amazon-focused keyword tool to a freely available analysis tool, there is everything a seller’s heart desires.
And there is a good reason for that. While sellers do not necessarily need corresponding tools to sell on Amazon – to organize the many everyday tasks and complete them with maximum success, there is usually no way around one or another programmed helper. Especially for beginners, the abundance of offers can sometimes be confusing. Therefore, we would like to provide you with an overview of where Amazon Seller Tools can offer real added value.
Amazon Seller Tools in comparison: Classification by purpose of use
With the advancing digitalization, various tools are sprouting up like mushrooms, and in almost every area of modern business management, there is now a programmed tool that is supposed to automate or at least simplify work. However, in this blog post, we will focus on the area of “Amazon.” Tools for other purposes – such as accounting – will not be the topic here, although they are certainly worth considering (especially since there are now also specific solutions for Amazon sellers, e.g., Fetcher).
Read here how you can save not only time but also money through clever automation of work processes: Automation of an Amazon Business.
Amazon Repricing Tools
The probably most important extension for any seller who does not (only) have their own private labels in their portfolio but also offers branded goods from larger brands is certainly the repricer on Amazon. Due to the strong competitive pressure, there is a real price war for many products. Additionally, the final price is one of the most important factors for the algorithm when it comes to which seller wins the Buy Box.
Both aspects lead to the optimal final price fluctuating, and sellers must regularly adjust their individual prices – sometimes even minute by minute – if they want to compete for the Buy Box. Even with just a few products, monitoring the market situation and subsequently optimizing prices is hardly manageable manually.
Both aspects can not only be handled by specialized Amazon Seller Tools, but sellers should also definitely delegate this to specialized software. A good repricer analyzes the optimal price in seconds because it keeps an eye on both the current market situation and all other important factors for the allocation of the Buy Box. A repricer should …
If these points are met, this type of Amazon Seller Tools creates the prerequisite for generating a significant number of sales and thus making sufficient revenue for a successful e-commerce business. By the way: A good repricer also replaces the classic Amazon FBA calculator, as it takes all cost factors into account in the pricing process.
Further information on price adjustment and how a repricer works can be found here: 5 reasons why a repricer is indispensable.
Profit Dashboards for Amazon Sellers
If you regularly analyze the performance of your products on Amazon, you can not only maintain the profitability of your business but also drive its growth.
Since a profound manual data analysis is very time-consuming to impossible, a profit dashboard tailored for Amazon sellers, such as SELLERLOGIC Business Analytics, should be used for this purpose. This allows you to quickly and accurately identify unprofitable products as well as those with the highest profit. You also need insights into cost optimization for strategic decision-making, bringing you closer to your business goals.
Amazon FBA Tools for Refund of Fulfillment Errors
This type of tool is also indispensable for Amazon sellers – at least for those who use Fulfillment by Amazon (FBA). With this service, the actual seller of a product hands over the entire fulfillment process to Amazon. They only deliver their goods to a logistics center of the online giant, and Amazon takes care of the rest: both the storage of the items and the packaging, shipping, and customer service are then in the hands of the e-commerce giant. This offers many advantages for sellers, especially of a resource-saving nature.
But there are also disadvantages. More often than many FBA users believe, errors occur in the fulfillment process. These can include damaged items, incorrectly calculated FBA fees, or lost returns. In fact, Amazon should compensate the seller for this. However, far too often, sellers let the refunds they are entitled to expire because analyzing 12 or more FBA reports is extremely time-consuming and the effort does not pay off economically. This can quickly add up to four, five, or even six-figure amounts annually.
On average, Amazon sellers without a tool for FBA refund management suffer financial losses of up to 3% of their revenue from FBA sales.
Corresponding Amazon Seller Tools specialized in FBA errors effortlessly sift through all FBA reports and promptly report erroneous transactions to the user. Be sure to ensure that the service takes care of the entire refund process for you and that the provider has experience in communicating with Amazon. Additionally, the tool should not only be able to find current FBA errors but also work retroactively for 18 months. Only then is the maximum refund amount guaranteed.
One such Amazon FBA tool is, for example, Lost & Found. Here you can find out about how the service works: SELLERLOGIC Lost & Found Full-Service.
Amazon SEO Tools
In particular, private label sellers and brand owners must also deal with the topic of Search Engine Optimization, or SEO, during the listing creation process. Like other search engines, Amazon operates based on keywords. These should be used, for example, in the title, bullet points, and backend. During a customer’s search query, the algorithm compares the search term and the keywords of a listing to calculate the relevance of the respective offer in relation to the search query.
Therefore, it is not surprising that many Amazon tools take over keyword research. A tool for this purpose primarily has the task of identifying relevant keywords and, if necessary, estimating their search volume. Such estimates can always only be approximations because Amazon keeps this value confidential. Additionally, features such as ASIN search are often integrated, or listing changes can be reported automatically.
Corresponding software for Amazon is provided by tools such as Keyword Tool Dominator, AMZ Scout, AMZ Tracker, or Helium 10. We have already discussed various Amazon keyword tools in detail in this blog post: Learn here how you can improve your ranking with the right Amazon keyword tool.
A so-called Amazon ranking tool can also be useful. This is less for research and more for subsequently tracking one’s own keyword set. Listing owners can find out, for example, whether a product is ranking and at what position it appears within the search results, for which keywords it is ranking, and for which it is not. With most Amazon Seller Tools in this category, the same information can also be obtained about competitors.
Amazon Advertising Tools
Most successful marketplace sellers also act as advertisers on the e-commerce platform. An Amazon PPC tool can be a very helpful tool for managing, tracking, and analyzing one’s advertising campaigns. With such Amazon Seller Tools, for example,
Well-known providers in this category include Adference, Perpetua, Shopdoc, or Amalyze.
Amazon Feedback + Review Tools
Also a tool that many Amazon sellers have added to their toolset is a feedback and review tool. However, such applications do not generate product reviews, as some sellers might have wished, but help to monitor and analyze customer feedback on their own products.
Because negative and positive reviews play a crucial role when it comes to ranking and Buy Box wins. The more positively the product is rated, the more likely the algorithm considers it for a high ranking and the shopping cart field. Also, the feedback that the seller receives from customers similarly affects these aspects. Reviews and feedback therefore have a very concrete impact on the conversion rate.
In this category of Amazon seller tools fall, for example, Feedbackwhiz, the review management tool from Perpetua, or the function “monitoring of listing changes” at Sellerboard.
The top 5 of Amazon seller tools at a glance
The job of an Amazon seller is so diverse that there is now software for almost everything. We will give you an overview of the most important tools on the market and what they can do.
SELLERLOGIC
The services of SELLERLOGIC are essential for every marketplace seller, as they cover three core topics of a successful Amazon business: pricing, sales analysis, and FBA reimbursements.
With the SELLERLOGIC Repricer for Amazon, B2C and B2B offers on Amazon can be optimally calculated. Unlike other repricing tools, this service does not work with rigid pricing rules, but takes into account both the current market situation and the desired profit margin for a product. Instead of just setting the lowest price to win the Buy Box or improve ranking, the SELLERLOGIC Repricer optimizes for the highest possible price. In this way, sellers can sustainably maximize their revenue, margin, and profit.
Also essential is a professional profit dashboard. SELLERLOGIC Business Analytics has been specifically developed for Amazon sellers. With it, you have all your costs and revenues in view and know exactly which product you are selling profitably and which you should optimize or even divest. Only if you know the performance of your products precisely can you make informed decisions and maintain your profitability.
SELLERLOGIC Lost & Found Full-Service is your partner in crime when it comes to getting your hard-earned money back. This professional Amazon seller tool takes over your complete FBA reimbursement management. All FBA transactions are analyzed in the background, and any reimbursement claims are promptly submitted to Amazon, so you receive your money back in a timely manner and without any effort.
eComEngine
eComEngine offers various tools that help Amazon sellers simplify their business processes. With FeedbackFive, sellers can send automatic review requests and analyze customer feedback. With SellerPulse, sellers are immediately notified of issues with one of their listings, such as hijacking attempts or out-of-stock products. And with RestockPro, sellers manage their FBA inventory.
Perpetua
Many may still know Perpetua by the name Sellics. The company has now specialized in services related to successful Walmart and Amazon advertising. With Perpetua, ads can be set up, optimized, and managed in seconds. But product research, Amazon SEO, and competitive analysis are also part of the offering.
AMZFinder
This tool has one main function: review management. With AMZFinder, reviews can be easily generated by sending emails to buyers using customizable templates to receive more positive feedback on Amazon. Additionally, all incoming reviews are monitored so that sellers know exactly what customers think about their products.
AMALYZE
One of the most well-known Amazon seller tools is AMALYZE, which specializes in product search, keyword research, and market analysis. The tool answers questions such as: “Which search terms are relevant?”, “Which brands perform well on Amazon?”, “How good is the listing of the competition?” or “Which ASINs in a category are bestsellers?”
Conclusion: Amazon seller tools for successful selling
Whether Amazon sellers want to monitor their sales figures using a tool or find the most relevant keywords for a PPC campaign – there is a smart solution on the market for almost every concern. The most well-known applications for such services can certainly be found in the areas of product research, SEO, repricing, and FBA. But even running advertisements is not only made easier by the integration of smart solutions, but is even optimized.
Whether SELLERLOGIC, Amalyze, or Perpetua – many Amazon seller tools complement each other perfectly. Different services also serve different purposes, so sellers who want to largely automate their business usually need more than one tool. Additionally, it is often more sensible to choose specialized providers who are experts in their field rather than using an all-in-one solution that may work more superficially.
Frequently Asked Questions
There are now a whole range of software companies that offer (also) solutions for Amazon sellers. These include, for example, Perpetua, SELLERLOGIC, ShopDoc, or Amalyze.
There are tools for many different areas of online commerce. Specifically for Amazon, especially the following tools have established themselves in recent years: 1. for analyzing the business (sales figures, inventory, etc.); 2. for monitoring and running advertisements (Amazon Advertising, etc.); 3. for automatic adjustment of product prices (repricer); 4. for reimbursement of FBA errors; and 5. for search engine optimization.
Especially for private label products, placement in Amazon search is particularly important for the success or failure of an item. To improve ranking, SEO tools, advertising tools, and repricing software are especially suitable.
Certainly, there are providers that offer smaller software for free. However, especially with a complex application like a profit dashboard or an Amazon analysis tool, on the basis of which important strategic decisions are additionally made, it is extremely important that the application is regularly maintained. Incorrect figures can cause a lot of damage in this area. Therefore, we recommend considering only trustworthy providers that also operate in compliance with GDPR.
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