What is Amazon Reselling and which products will sell best on Amazon in 2025?
Amazon Reselling is not a fixed term like Amazon FBA or Private Label. Some encompass almost all forms of selling on Amazon under it. However, “Reselling” usually refers to buying products at a low price for the purpose of reselling them on another platform, such as Amazon.
This business model is also known as Amazon Arbitrage or, when referring to retail, as Retail Arbitrage. We have already dealt extensively with the different approaches, advantages and disadvantages, as well as possible alternatives in this blog article: This is how Amazon Arbitrage works. Therefore, we would like to focus here on the selection of products that are particularly suitable for reselling on Amazon.
What is Amazon Reselling?
In reselling, products are sourced from many different sources and then resold on another platform. Retailers who follow this concept buy a batch of hiking pants at a low price (for example, because they are clearance items) to then resell them on Amazon. Reselling is particularly worthwhile when the difference between the purchase and selling price is large enough to achieve a significant margin.
In addition, other strategies can also be applied, for example …
There are basically no limits to creativity, as long as the difference between the purchase and selling price is large enough to make a profitable business.
Is reselling legal?
Yes, reselling on Amazon or other trading platforms is completely legal. Most third-party sellers on Amazon are resellers, as they do not produce their own products but sell branded products, for example. Typically, large order quantities are placed so that the individual item is correspondingly inexpensive and can be resold with a markup.
But there are other models like dropshipping and arbitrage, where large quantities do not need to be purchased. These methods are also legal on Amazon, eBay, and similar platforms.
Only some sources for products can lead to problems with Amazon. This is because goods at particularly low prices are often found with so-called gray market suppliers. These are companies that sell products outside of authorized or official distribution channels. These products often come from manufacturers but are sourced and distributed through unofficial channels. Gray market products are legal and often discounted, but they may also have lower quality and no entitlement to manufacturer warranty services or customer support.
Procedure for Amazon Reselling
Like any business, reselling is not a money tree and requires a certain amount of know-how, time, and resources to be economically viable. These six steps should be part of the standard procedure:
Reselling Methods: Arbitrage vs. Wholesale vs. Dropshipping
To participate in the reselling game on Amazon, there are various business models. All have their advantages and disadvantages, which we would like to briefly present here.
Retail/Online Arbitrage
Wholesale
Dropshipping
Good to know
Although Fulfillment by Amazon (FBA) is often referred to as a business model, this is not correct. It is merely a shipping method. Most business concepts can be operated with or without Amazon FBA. It is simply a service that sellers can book with Amazon. This includes the entire logistics process – starting from the storage of products, picking and packing after the order is received, as well as the subsequent shipping process. Amazon even takes care of customer service and returns management if sellers want to use the program for a product. Almost every seller uses Amazon FBA at least for part of their assortment.
Identifying Profitable Products
Now it gets down to business. The product and market analysis are perhaps the most important tasks that an Amazon reseller has to tackle. Because if there is a lack of demand, the competition is too great, or the product is unsuitable, this can lead to sellers being stuck with the goods.
Is it worth it? Criteria for Reselling Products
The truth is: Not every product will become a bestseller. No amount of thorough research and preparation can predict the future. However, thorough research and a systematic approach greatly increase the likelihood of finding a profitable product. The following criteria should be met for this.
Suitable product categories for Amazon reselling
To recommend specific products, the market situation is too dynamic. Any suggestion would be unprofessional, as reliable statements cannot be made without a deep analysis. However, based on experience, some categories on Amazon usually have a sufficient profit margin and a stable demand in general, making products from these sectors suitable for reselling models in general. This, however, does not replace a market analysis.
Electronics and accessories
Electronic goods are not subject to seasonal effects, are in high demand, and experience many price changes that resellers can take advantage of.
Examples: Headphones, phone cases, chargers, smartwatches, speakers
Toys and board games
Toys are particularly popular with customers before Christmas and Easter. At the same time, parents, grandparents, and others are often willing to spend a little more. Limited editions or hard-to-find items can also see significant price increases. In addition, these products are small and often already well-packaged, allowing sellers to save costs.
Examples: LEGO sets, board games (e.g. Monopoly), action figures, dolls
Fashion
Especially sought-after brands, limited editions, and other hard-to-find products can have significant profit margins and are easy to resell.
Examples: Sportswear from well-known brands, sneakers, handbags, sunglasses
Books and learning materials
Some books have a constant market value and can therefore be sold well, even in used condition. However, this is by no means true for all books, which is why sellers must proceed carefully when selecting.
Examples: Specialized literature, bestselling novels, textbooks, antiques
Sports and outdoor equipment
Brand products are also key here. Products in the areas of sports, fitness, and outdoor are in demand and have been trending since the Corona pandemic. Outdoor equipment is also very expensive, making used goods sought after as well.
Examples: Yoga accessories, fitness equipment, hiking and trekking gear, bicycle equipment
Baby equipment
Products in this category are often not only consumables that are frequently repurchased but also higher-priced. At the same time, parents are willing to pay accordingly for high-quality and safe goods.
Examples: Strollers, baby food, toys, baby monitors
Seasonal products
Seasonal products have a peak at a certain time of the year, but are then in extremely high demand.
Examples: Christmas decorations, Halloween costumes, Easter items
Collectibles and limited editions
To sell these products, a certain amount of know-how in the respective field is required to identify products that sell out quickly but are consistently in demand. However, if one has this knowledge, sales opportunities with high profit margins arise.
Examples: Limited sneakers, rare LEGO sets, Pop figures, vinyl records
Amazon reselling software: Helpful tools
Nothing works without software, tools, and AI. This also applies to resellers. Finding products, calculating prices, monitoring performance – the examples of application areas where digital support is quite useful are numerous. Below, we provide not only an overview of the application areas but also examples of (partly free) reselling tools for Amazon sellers.
Repricing
Product research
Keyword research
Inventory Management
Competitive analysis
Finances and profitability
Conclusion
Amazon reselling is a flexible business model with various opportunities to acquire products cheaply and profitably resell them on Amazon. The key to success lies in thorough market analysis to identify profitable niches and products with high demand. While strategies such as retail arbitrage or wholesale come with different advantages and challenges, the most important task of a reseller remains the right product selection. However, long-term success requires know-how, time investment, and the use of tools that help keep track of competition, demand, and price development.
Although reselling on Amazon is legal, sellers should pay attention to reputable suppliers to avoid issues with Amazon or customers. Those who want to be successful in reselling must also be willing to respond to dynamic market developments and continuously work on optimizing their business model.
Frequently Asked Questions
Earnings vary greatly, depending on product margins, sales volume, and fees. Many earn between a few hundred to several thousand euros monthly.
Yes, reselling is legal as long as no rights are violated and the products were acquired legally.
Sellers pay €39 monthly for a professional account, plus sales fees of 8-15% depending on the category.
Reselling means buying products cheaply and selling them at a higher price. The difference between the purchase and selling price constitutes the profit.
Products with stable demand and high profit margins are worthwhile. Examples include electronics, collectibles, or limited editions. However, which specific products can be profitable varies greatly and depends, for example, on seasonal effects.
Electronics, household items, toys, clothing, and books often sell well. However, there are also many competitors in those categories. Niches with less competitive pressure can be a rewarding alternative.
Branded products on sale, limited editions, collectibles, or rarities can be bought cheaply and sold at a higher price. It is important that the price difference between purchase and sale is large enough, there is stable demand, and competition is manageable.
Yes, it is legal as long as no legal regulations or rights, such as copyright, are violated.
In general, electronics, fashion, toys, collectibles, and household goods are well-suited for reselling. However, this must be decided on an individual basis, as many factors influence the chances of sale.
Limited editions, rare collectibles, high-priced electronics, and branded clothing often fetch high prices. Nevertheless, a detailed market analysis is important to avoid purchasing unsellable items.
Image credits in the order of the images: © AiiNa – stock.adobe.com / © snn_art – stock.adobe.com / © Summit Art Creations – stock.adobe.com / © AiiNa – stock.adobe.com
