SELLERLOGIC vs. Aura – Amazon Repricers Comparison
Which Amazon repricer you choose will heavily define how well your products will sell in the future. Whether you are looking to increase your Amazon Buy Box share, replace your current approach with dynamic repricing strategies, or are simply out to save time through automated pricing – on Amazon, a repricing software is as essential for you as your seller account if you are looking to scale. In order to find the best Amazon repricer, it makes sense to compare the market leaders. In this article we are comparing the SELLERLOGIC Repricer with Aura, a repricing solution from the U.S.
Check out the SELLERLOGIC blog for more comparisons with other leading repricers.
Comparison Table
| SELLERLOGIC | Aura Repricer | |
| Repricing Technology | Latest version of the Amazon Selling Partner API | Not specified |
| Buy Box Win Rate Optimization | Yes | Yes |
| Multi-Channel fulfillment Support | Yes | Yes |
| Algorithmic Strategies | Offers multiple AI-driven optimization strategies, including Buy Box, Push, Daily Push, Manual, and Cross-Product. | AI + rule-based |
| B2B Pricing Strategies | Yes | No |
| Marketplace Coverage | 22 | 20, but only 5 on a single Aura account simultaneously. |
| Multiple Amazon Accounts | Yes | No |
| Customizable Repricing Rules | Yes | Limited |
| Customer Support Languages | Multiple support channels | Chat and email |
| Competitor Tracking | Yes, offers advanced tracking | Yes |
| Analytics and Reporting | Get detailed analytics on Buy Box shares, breakeven points, margins, and inventory across multiple countries. Plus, access even more insights with the BA tool – free for Repricer users. | Basic analytics |
| SKU Capacity | No limit | Not specified |
| Sales Velocity-Based Repricing | Yes | Not supported |
| Pricing | 14-day free trial, Freemium plan for beginners, Starter and Advanced plans provide access to all strategies. | 14-day free trial, no free plan |
Why Amazon Sellers Choose SELLERLOGIC
If you plan on outplaying the vast competition on Amazon, you’ll require pricing optimization that is as dynamic as the platform itself. While Aura is a solid repricing software that offers you vital features such as Buy Box wins and AI- or rule-based strategies, ultimately, SELLERLOGIC stands out as the superior solution, mainly because of its advanced features that will drive sustainable results and offer more flexibility.
A key difference is the fact that SELLERLOGIC offers B2B automated pricing strategies, which Aura lacks entirely. This gives you the ability to optimize pricing for both B2C and B2B customers.
SELLERLOGIC also leads in marketplace coverage, supporting 22 marketplaces, while Aura restricts sellers to 20, with only five active marketplaces per account simultaneously. For sellers operating across multiple regions, more marketplaces is a major advantage.
Another advantage is support for multiple Amazon accounts. SELLERLOGIC enables sellers to manage multiple accounts seamlessly, while Aura does not offer this functionality.
Customizable repricing rules are another area where SELLERLOGIC outperforms Aura. SELLERLOGIC grants sellers full control over their repricing strategies, while Aura’s customization options remain limited.
When it comes to competitor tracking and analytics & reporting, SELLERLOGIC offers in-depth insights, including Buy Box shares, breakeven points, and inventory metrics. By contrast, Aura provides only basic analytics.
When it comes to pricing, SELLERLOGIC and Aura both offer a 14-day free trial, but only SELLERLOGIC provides a Freemium plan for beginners. Aura requires a paid plan after the trial. SELLERLOGIC’s Starter and Advanced plans offer scalable pricing strategies and product optimization, making it the more flexible option for sellers at any stage.
For sellers seeking a powerful, scalable, and flexible repricing tool, SELLERLOGIC is the clear winner. So, the question is rhetorical: which repricer best fuels your growth?