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borlabs-cookie 1 year HTTP Cookie

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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports our website traffic. It provides insights into how visitors find and use our website.

Name Duration Type
_ga 2 years HTTP Cookie
_ga_* 2 years HTTP Cookie
Leadfeeder

Leadfeeder is a B2B analytics tool that identifies companies visiting our website to help us understand our audience.

Name Duration Type
_lfa 2 years HTTP Cookie
Hotjar

Hotjar is a behavior analytics service that helps us understand how visitors use our website — through heatmaps, session recordings and feedback — so we can improve the user experience.

Name Duration Type
_hjSessionUser_* 1 year HTTP Cookie
_hjSession_* 30 minutes HTTP Cookie

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Meta Pixel

Meta Pixel is a web analytics service offered by Meta that tracks and reports our website traffic. It provides insight into the effectiveness of our advertising.

Name Duration Type
_fbp 3 months HTTP Cookie
Reddit Pixel

Reddit Pixel is a conversion tracking tool by Reddit that helps us measure the effectiveness of our Reddit advertising campaigns.

Name Duration Type
_rdt_uuid 90 days HTTP Cookie
Microsoft Bing Ads (UET)

Microsoft Bing Ads Universal Event Tracking (UET) is a conversion tracking and remarketing tool that helps us measure the performance of our Bing advertising campaigns.

Name Duration Type
_uetsid 1 day HTTP Cookie
_uetvid 13 months HTTP Cookie
LinkedIn Insight Tag

LinkedIn Insight Tag is a conversion tracking and retargeting tool that enables us to measure the effectiveness of our LinkedIn advertising campaigns and retarget website visitors.

Name Duration Type
bcookie 2 years HTTP Cookie
lidc 1 day HTTP Cookie
li_gc 2 years HTTP Cookie
Google Ads Conversion Tracking

Google Ads conversion tracking measures the effectiveness of our online advertising by recording which actions visitors take after clicking one of our ads.

Name Duration Type
_gcl_au 3 months HTTP Cookie

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Google Analytics Statistics

Google Analytics is a web analytics service offered by Google that tracks and reports our website traffic. It provides insights into how visitors find and use our website.

Name Duration Type
_ga 2 years HTTP Cookie
_ga_* 2 years HTTP Cookie
Leadfeeder Statistics

Leadfeeder is a B2B analytics tool that identifies companies visiting our website to help us understand our audience.

Name Duration Type
_lfa 2 years HTTP Cookie
Hotjar Statistics

Hotjar is a behavior analytics service that helps us understand how visitors use our website — through heatmaps, session recordings and feedback — so we can improve the user experience.

Name Duration Type
_hjSessionUser_* 1 year HTTP Cookie
_hjSession_* 30 minutes HTTP Cookie
Meta Pixel Marketing

Meta Pixel is a web analytics service offered by Meta that tracks and reports our website traffic. It provides insight into the effectiveness of our advertising.

Name Duration Type
_fbp 3 months HTTP Cookie
Reddit Pixel Marketing

Reddit Pixel is a conversion tracking tool by Reddit that helps us measure the effectiveness of our Reddit advertising campaigns.

Name Duration Type
_rdt_uuid 90 days HTTP Cookie
Microsoft Bing Ads (UET) Marketing

Microsoft Bing Ads Universal Event Tracking (UET) is a conversion tracking and remarketing tool that helps us measure the performance of our Bing advertising campaigns.

Name Duration Type
_uetsid 1 day HTTP Cookie
_uetvid 13 months HTTP Cookie
LinkedIn Insight Tag Marketing

LinkedIn Insight Tag is a conversion tracking and retargeting tool that enables us to measure the effectiveness of our LinkedIn advertising campaigns and retarget website visitors.

Name Duration Type
bcookie 2 years HTTP Cookie
lidc 1 day HTTP Cookie
li_gc 2 years HTTP Cookie
Google Ads Conversion Tracking Marketing

Google Ads conversion tracking measures the effectiveness of our online advertising by recording which actions visitors take after clicking one of our ads.

Name Duration Type
_gcl_au 3 months HTTP Cookie