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5 Tools for a Successful Amazon FBA Business 2025

Robin Bals
Robin Bals
Robin Bals,
Published: April 8, 2021
Updated: December 4, 2025
7 min read
Table of contents
5 Tools für ein erfolgreiches Amazon FBA Business 2021
This is a guest post by
Hellotax

The technology company develops automated solutions for compliance with VAT obligations. Companies of all sizes use their software to ensure that they can always meet tax requirements and obligations correctly.

Amazon sellers face several challenges and have to manage a variety of tasks and obligations. Whether it’s about finding the right product, optimizing their listing, gaining visibility on the platform, or standing out from the competition: To sell successfully on Amazon, hundreds of tools for various areas are now available. In this article, we present our top 5. Enjoy!

1. Hellotax

Anyone selling their goods online cannot avoid the topic of taxes. Sellers active in Europe must primarily ensure the correct handling of VAT and the associated tasks. For this, Hellotax offers the complete package.

A specially developed software and a team of tax consultants across Europe largely automate VAT. There is a free version of the software that allows online sellers to gain insights into their tax obligations and relevant metrics. The paid subscription unlocks additional features and allows for the complete handling of VAT. The service offering includes, among other things:

  • VAT registrations
  • Regular VAT advance returns
  • Storage of correspondence
  • AI-based, automated correspondence with local tax authorities
  • Monitoring of goods movements and delivery thresholds in real time
  • Notifications and instructions for due payments and other obligations
  • Quality assurance and compliance with all tax regulations

2. Helium10

Let’s continue with one of the most popular Amazon FBA tools, Helium10. It is a product research tool equipped with a variety of useful additional features. Product research, keyword analysis, listing optimization, and many other functions can be utilized with Helium10. The tool is already the market leader in the USA, and European Amazon sellers are increasingly using the suite as well.

As mentioned earlier, Helium10 is equipped with a wide range of tools. These have been developed for the needs of Amazon FBA sellers and can assist with various tasks. Here is a brief overview of what Helium10 can do:

  • The Black Box is a tool for product research based on relevant metrics. This allows for the selection of only those products that fit precisely into the respective business strategy.
  • Trendster visualizes sales trends on Amazon. It shows fluctuations in sales such as seasonal differences and other trends that must be considered for a specific product.
  • Magnet² is the Helium10 tool for keyword research. You enter a seed keyword and receive the best, semantically related, and most competitive keywords.
  • Cerebro allows you to check keywords from other listings based on their ASINs and provides a large number of keyword suggestions.
  • Keyword Tracker shows the performance and development of keywords and how each change in the keyword affects the product listing.
  • Frankenstein is a tool for managing all keywords, such as filtering and optimizing, and for creating valuable keyword lists.
  • Scribbles is a tool for optimizing Amazon listings that ensures no important keywords are overlooked during creation and optimization.
  • The Index Checker allows you to find out which search terms are indexed by Amazon and which are not.
  • The Alerts feature shows when someone copies listings and sells them at a lower price, allowing for action to be taken against it.
  • The Inventory Protector ensures that sellers do not run out of stock (e.g., during promotional campaigns) by limiting and automatically adjusting the maximum order size.
  • Misspellinator does not help to spell the listings correctly. Quite the opposite is true. With commonly misspelled Amazon keywords, you can find terms with little to no competition and rank for these keywords. Misspellinator essentially shows the versions of a word that are most frequently searched, even though the actual word is technically misspelled.
  • The Profits feature displays all relevant financial data, such as gross revenue, net profit, and much more. You can find the feature in the dashboard next to the tool list, where the aforementioned tools are located.
  • Xray is the name of the Helium10 Chrome Extension. This addon for the Chrome browser makes product research on Amazon even easier and validates potential product opportunities.

3. Perpetua

Another toolbox that is among the most popular on the market is Perpetua. This highly data-driven tool provides a variety of insights and translates metrics and data into concrete recommendations for improving business processes. It can be described as an all-in-one solution for Amazon sellers and can assist with a wide range of tasks and challenges.

The service portfolio of Perpetua includes 5 key areas:

  1. Campaign creation
  2. Bid optimization
  3. Hourly share-of-voice data
  4. Publisher reviews
  5. Amazon Sponsored Ads

Campaign creation

Let’s start with the dashboard. Here, users get an overview of all relevant data, such as sales, costs and fees, as well as profits and various other metrics. This data can then be used for further analysis or optimization measures.

Bid optimization

SONAR is the name of Perpetua’s keyword research tool. With SONAR, Amazon sellers can find new keywords, analyze them, and even perform an ASIN reverse search to see and understand which keywords the competition is ranking for.

Hourly share-of-voice data

The name is actually self-explanatory. With this tool, Amazon sellers can manage their inventory centrally. This way, they know when to restock their inventory and where new goods should be delivered or ordered by themselves to avoid shortages and always maintain complete oversight and cost control.

Publisher reviews

The PPC tools enable the optimization of PPC campaigns, which is an essential part of Amazon SEO and more or less one of the only ways to advertise effectively on Amazon. The goal is to reach as many people as possible and to encourage as many users as possible to make a purchasing decision.

For this, the listing, product images, content optimization, and a few other factors are crucial. To get the most out of your PPC campaigns and to work with the data obtained as effectively as possible, Perpetua offers a PPC tool for the best and most efficient handling of your PPC campaigns.

Amazon Sponsored Ads

With the review management tool, it is possible to receive new product reviews via email and respond to them. Reviews can be commented on directly and managed overall, which increases customer satisfaction and may even prevent some negative reviews.

4. Payability

Payability is a financing tool for Amazon sellers. The service can be roughly divided into two main components: “Instant Access” and “Instant Advance”.

Instant Access

Instant Access provides Amazon sellers with 80% of their sales from the previous day every day. The remaining 20% is available as soon as the payout from Amazon is received. This is when the fees from Payability are deducted.

Instant Advance

Instant Advance is a service for Amazon sellers that offers them pre-financing of up to $250,000 in just 24 hours. Payability reviews a few metrics, such as sales and account balance, to confirm the eligibility for this service and to determine the maximum financing amount.

5. SELLERLOGIC

Good repricing tools are essential for price optimization, and using a dedicated tool is also advisable for refunds. It’s great that SELLERLOGIC offers exactly these services and has thus been an indispensable part of the toolkit for many FBA sellers for years.

The main focus of SELLERLOGIC is on these two mentioned tools: 1. the Repricer and 2. the Lost & Found tool for Amazon FBA sellers.

Repricer

The SELLERLOGIC Repricer works dynamically and intelligently. This means it analyzes not only all relevant data and metrics but also the entire market situation.

To achieve this, the price is first set low enough for the product to win the Buy Box; once this is achieved, the price is adjusted and optimized again. The goal here is to maintain the Buy Box with a very low price while still immediately displaying the highest possible price for the Buy Box.

Lost & Found

The second major tool from SELLERLOGIC is the so-called Lost & Found. When processing orders, mistakes are sometimes made in Amazon’s fulfillment centers. This is not surprising given the huge sales volumes. It only becomes frustrating when products are damaged, returns do not arrive, and/or FBA fees are calculated incorrectly.

Of course, Amazon is obligated to cover the damage. This is where Lost & Found comes into play. This tool searches FBA reports, identifies irregularities, and reports them immediately. This process is not only possible retroactively; in particularly tricky cases, the expert team from SELLERLOGIC intervenes to ensure the best possible handling and effective communication with Amazon.

amazon-business-analytics-tool-large.png

Are you selling profitably?

To successfully increase your profits, you need clarity about your performance. Only when you know all the facts and business figures precisely can you make informed decisions to maintain your profitability. Keep an eye on the profit development of your products using SELLERLOGIC Business Analytics and make timely data-driven decisions to leverage the potential of your Amazon business.

Discover now!

Closing words

With the tools mentioned above, online sellers are able to accomplish various tasks and significantly reduce the overall workload. Aside from these tools, there are many other solutions on the market that cover all possible areas, such as solutions for increasing seller ratings and managing all feedback like FeedbackExpress.

For a long time now, various processes can be outsourced cost-effectively and efficiently, and in some cases, completely automated. In the end, Amazon FBA sellers in all areas must be aware of where they need help, and there will certainly be a suitable solution to reduce the associated workload. Testimonials from other sellers, for example in forums or on social media, can often be a good help in finding the right tool for the specific problem!

Image credits in the order of the images: © Visual Generation – stock.adobe.com

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SELLERLOGIC Repricer
Maximize your revenue with your B2B and B2C offers using SELLERLOGIC's automated pricing strategies. Our AI-driven dynamic pricing control ensures you secure the Buy Box at the highest possible price, guaranteeing that you always have a competitive edge over your rivals.
CLICK HERE
FOR MORE INFO ABOUT THE REPRICER
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SELLERLOGIC Lost & Found Full-Service
Audits every FBA transaction and identifies reimbursement claims resulting from FBA errors. Lost & Found manages the complete refund procedure, including troubleshooting, claim filing, and communication with Amazon. You always have full visibility of all refunds in your Lost & Found Full-Service dashboard.
CLICK HERE
FOR MORE INFO ABOUT LOST & FOUND
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SELLERLOGIC Business Analytics
Business Analytics for Amazon gives you an overview of your profitability - for your business, individual marketplaces, and all your products.
CLICK HERE
FOR MORE INFO ABOUT BUSINESS ANALYTICS

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