Amazon sellers constantly face a variety of challenges. Whether it is product research, listing optimization, gaining visibility on the platform or standing out from the competition. In order to sell successfully on Amazon, hundreds of tools are now offered for a wide variety of areas. We will present our top 5 in this article, enjoy.
This is a guest post from
The tech company builds automated solutions for VAT compliance. Sellers of every size use their software to ensure VAT compliance while selling online in Europe.
Anyone who sells goods online cannot avoid the topic of taxes. Online sellers active in Europe have to take care of the correct handling of VAT and the associated tasks. For handling VAT, hellotax offers the all-in-one solution.
A specially developed software and a team of tax accountants throughout Europe automate VAT for Amazon and other online sellers. There is a free version of the software available that already provides online sellers with insights into their tax obligations and relevant key figures. The paid subscription unlocks further features and allows the complete processing of VAT. Among other things, the hellotax VAT service includes:
Filing VAT returns
Storage of official correspondence
AI-based, automated correspondence with local tax authorities
Real-time monitoring of goods movements and delivery thresholds
Notifications and instructions for payments due and other obligations
Quality assurance and tax compliance
Let’s continue with one of the most popular tools in the Amazon FBA universe, Helium10. It is a product research tool that comes with a variety of useful functions product research, keywords analysis, listing optimisation and many additional tools can be accessed using Helium10. It is already the top dog in the US and also European sellers are using the Helium10 suite more and more often.
As stated above, Helium10 comes along with a huge variety of tools. These were designed for the needs of Amazon FBA sellers and can help them with various different tasks. Here a very brief overview on how Helium10 can help Amazon sellers.
The Black Box is a tool for product research based on relevant key metrics. This gives the opportunity to select the products that fit exactly in your business strategy.
Trendster visualizes sales trends on Amazon. It shows fluctuations in sales like for example seasonal differences and other trends you might have to consider for your product.
Magnet² is the Helium10 tool for keyword research. You enter a seed keyword and get the best, semantically connected and most competitive keywords.
Cerebro allows to check keywords from other listings using their ASINs and it provides a large amount of keyword suggestions.
Keyword Tracker shows the performance and development of your keywords and shows how each change affects your product listing for a certain keyword.
Frankenstein is a tool for managing your keywords, e.g. filtering and optimisation, and creating valuable keyword lists.
Scribbles is a tool for listing optimisation that makes sure you do not miss out on using any valuable keywords when creating and optimising your listing.
The Index Checker makes it possible to figure out which search terms are indexed by Amazon and which ones are not.
The hijacker Alerts tell you whenever someone is copying your listings and selling to a cheaper price so you can start to take action against it.
The Inventory Protector makes sure you do not run out of stock (e.g during coupon promotions) by limiting the max. order size and adjusting it automatically.
Misspellinator does not help you write your listings correctly. It is rather quite the opposite. With commonly misspelled Amazon keywords, you can find terms with little to no competition and rank for these keywords. Misspellinator tells you the most commonly misspelled versions.
The feature Profits shows you all relevant financial data, like gross revenue, net profits, etc. can be found in the main tool dashboard next to the Tool list where the tools above can be found.
Xray is the name of the Helium10 Chrome Extension. This addon for your Chrome browser makes product research on Amazon even easier. It simplifies product research and validates potential product opportunities.
Another toolbox which is among the most popular FBA tools on the market is Sellics. This highly data-based tool gives a variety of insights and translates the metrics and data into concrete recommendations to improve business processes. It can be regarded as an all-in-one solution for Amazon sellers and can help with a huge variety of tasks and challenges.
The service portfolio of Sellics includes 5 key areas:
Let’s start with the Dashboard. This is where you get an overview on all relevant data, like sales, costs and fees as well as profits and various other key metrics. You can use this data for further analysing or optimising measures for your online business.
Keyword Research and Tracking
SONAR is the name of Sellics’ keyword research tool which is a constantly updated database of product / keyword combinations from Amazon as well as the keyword tool. With SONAR, Amazon sellers can find new keywords, analyse them and even do an ASIN reverse search to see and understand for which keywords the competition is ranking.
The name is actually self-explanatory. With this tool, Amazon sellers can centrally manage their inventory. You know when you need to replenish your stock, and when and where new goods should be delivered or ordered by you, to avoid bottlenecks and always keep the complete overview and cost control.
The PPC tools allows optimising PPC campaigns which is an essential part of Amazon SEO and more or less one of the only ways to advertise properly on Amazon. The goal is to reach as many people as possible and to persuade as many users as possible to make a purchase decision.
For this, your listing, your product images, your content optimization and a few other factors are crucial. In order to get the most out of your PPC campaigns and to work with the gained data in the best possible way, Sellics offers a PPC tool for the best and most efficient handling of your PPC campaigns.
With the review management tool, it is possible to receive new product reviews via email. You can comment on them directly, manage them overall and increase the customer satisfaction.
Last but not least, we take a look at the fifth tool in our list: Payability is a financing tool for Amazon sellers. The service can be broken down into two main components: the “Instant Access” and the “Instant Advance” service.
Instant Access provides Amazon sellers with 80% of their sales from the previous day each day. The remaining 20% is available as soon as the payout is received from Amazon. With this service, Amazon sellers do not have to wait for weeks to receive the money they have earned from their sales.
Instant Advance is a service for Amazon merchants, offering them up to $250,000 in advance funding in just 24 hours. Payability buys future sales and offers you an immediate lump sum payment. They check a few metrics, such as sales and account balance and accordingly, to confirm the possibility of this service and set the maximum funding amount.
Good (re)pricing tools are essential for price optimization and the use of a tool that is designed for refunding is also a good idea. SellerLogic offers exactly these services and has been an integral part of the toolbox of many FBA merchants for years.
SellerLogic’s main focus is on these two solutions: 1. the Repricer and 2. the Lost & Found tool for Amazon FBA sellers.
The SellerLogic Repricer not only takes into account all relevant data and metrics for winning the Buy Box, but also analyzes the marketplaces the seller is active on in order to properly evaluate the prices it sets.
This is how it works: the price of your product is first set low enough for it to win the Buy Box. As soon as this has happened, the price is adjusted and gradually goes up again. The main goal here is for the product to stay in the Buy Box while fetching you the highest price possible.
Lost & Found
SellerLogic’s second solution is the called Lost & Found. When processing orders, mistakes are sometimes made in Amazon’s logistics centres. With these huge sales volumes, this is not surprising. It only becomes annoying for the seller when products are broken, returns do not arrive and/or the FBA fees are calculated incorrectly for your business.
Of course, Amazon is obligated to take over the damage here. And this is where the SellerLogic Lost & Found comes into play. With this solution, FBA reports are scrutinized, irregularities are identified and reported. In particularly tricky cases, the SellerLogic team of experts ensure the best possible processing and goal-oriented communication with Amazon. SellerLogic’s Lost & Found solution also works retrocatively, meaning that if the error occurred 18 months ago, the solution will still be able to identify it and get your money back.
With the tools mentioned above, online sellers are able to handle various tasks and reduce the overall workload drastically. Apart from all the tools mentioned above, there are various other solutions on the market for more or less all needs an online seller might have when selling on Amazon. For example solutions for increasing the seller rating and handling the overall feedback, like FeedbackExpress.
For a long time now, a wide variety of processes can be outsourced cost-effectively and efficiently and, in some cases, completely automated. At the end, Amazon FBA sellers need to be aware of the areas they need help with and for sure, there will be a proper solution for all needs.