Building a Brand Through Your Own Amazon Store: How to Open Your Store Step by Step [Guide 2025]
Having your own store on Amazon is the next step towards building a strong and well-known brand. Despite the countless opportunities available to online sellers today, the simplest way to tap into a large pool of customers in a short time is still through selling on Amazon. Whether you have already established your own online shop and are now looking to expand through Amazon, or if you are just starting in e-commerce, you simply cannot overlook the largest trading platform on the World Wide Web.
Opening your own Amazon store is easier than you might think. Thousands of sellers start on the various marketplaces every year. In this blog post, you will learn how to register on Amazon, how to register a brand, what a product listing is, and how to create and optimize your store page.
Step 1: Create a Seller Account
Of course, anyone looking to open an Amazon store first needs an Amazon seller account. This can be done quickly, and Amazon guides you through the entire registration process. Therefore, we will outline the basic steps below:
Not sure if a professional seller account is right for you and looking for detailed information on the advantages and disadvantages, as well as alternatives? Then you should read this blog post: How to Open a Seller Account on Amazon [Step-by-Step Guide].
Step 2: Register Your Brand
Anyone looking to create and set up an Amazon store must officially register the brand presented there in the Brand Registry. This is to prevent fraud and hijacking and to protect intellectual property. Fortunately, the registration process is not too complicated.
You can find a detailed article on the Brand Registry with many additional insights here: The Amazon Brand Registry Explained – Including Step-by-Step Guide.
Step 3: Open Your Shop within Amazon
Amazon is the largest online store in the world, and sellers who trade through the marketplace can open their own Amazon shop for their brand. This is a page within the Amazon universe that the respective seller can design and populate with products. The significant advantage is that…
Setting Up an Amazon Store
With the Amazon Store Builder, any brand owner can open an Amazon store without technical or design skills. The builder operates on a drag-and-drop principle, making it very easy to use.
Once you have successfully opened your Amazon store and the first traffic reaches the web address, you can view page views, visitors, access sources, and sales under “Insights” within the Store Builder. This data is invaluable and helps you gradually improve your Amazon presence.
Guidelines for Accepting Creative Content
To open an Amazon store, certain requirements must be met. This includes adhering to the guidelines that Amazon has set for creative content. For example, a header image must have a minimum resolution of 3000 x 600 px and must not exceed 5 MB in size. Listing all specifications here would be too extensive. Fortunately, Amazon has created an overview: Stores Creative Guidelines.
Step 4: Optimize Product Detail Pages
When customers browse your Amazon store, they hopefully discover entirely new product worlds. But what happens when they click on an item and are then directed to a product detail page that does not match the brand experience they just had? That’s right, it is likely that no order will be placed.
Therefore, you should focus not only on setting up an Amazon store but also on improving your product detail pages. With A+ Content, you have an impressive 7000 characters available in the description, and you can also add additional product images, graphics, and even videos. This way, you can present your product in the best possible manner, showcase features and important details, and make the purchasing decision as easy as possible for the customer.
A+ Content …
Add A+ Content
Creating good content is time-consuming. However, in the age of AI, the process can be significantly simplified. To add A+ content to product pages, follow these steps:
The review by Amazon takes about seven days. After approval, it may take an additional 24 hours for the content to actually be displayed. If there are issues and the review is negative, you can edit your A+ content and resubmit it.
To avoid a rejection and to open your newly designed Amazon store as quickly as possible, it is advisable to read the guidelines for A+ Content in advance. These state, for example, that …
You can find all the guidelines and requirements here: A+ Content Guidelines.
Best Practices
Even if you have followed all the guidelines, it does not necessarily mean that your product detail pages are structured in a psychologically advantageous way for sales. Here are some aspects you should definitely consider before finalizing the opening of your Amazon store:
Conclusion
Opening your own Amazon store is an effective tool for brand building and a valuable opportunity to reach a large target audience while leveraging Amazon’s full potential as a sales platform. An Amazon store also allows sellers to showcase their products impressively and provide customers with an exclusive, brand-oriented shopping experience.
By strategically using A+ Content and optimizing product detail pages, sellers can personalize the shopping experience and enhance their brand’s recognition. The Store Builder also offers easy design options for beginners that can be implemented without technical knowledge. With the help of data analytics in the Store Builder, continuous optimizations can be made that contribute to long-term revenue growth and customer retention.
For brands looking to expand their visibility and tap into the e-commerce market, Amazon remains one of the key platforms. With a strategically planned and professionally designed Amazon store, the path to successful brand building is paved.
Frequently Asked Questions
You need an Amazon seller account, valid bank and credit card information, your business registration (if applicable), personal information for identity verification, and two-step verification. Additionally, your brand must be registered in the Amazon Brand Registry.
The costs vary depending on the selling plan: the Individual plan costs €0.99 per sold item, while the Professional plan costs €39 per month. Additionally, there are selling fees that range from 7% to 45% depending on the product category.
Earnings depend on product margin, sales volume, and fees. Successful sellers can earn anywhere from a few hundred to several thousand euros per month.
No, selling on Amazon typically requires a registered business or self-employment.
The seller account costs either €39.99 per month or €0.99 per sold item. An Amazon store is free, and the use of A+ Content is also provided to all sellers at no charge by Amazon.
No, essentially anyone can sell on Amazon. Even for creating with the Amazon Store Builder, no technical or design skills are required.
Yes, there are service providers that can handle the creation of the Amazon store. However, the process is designed to be very simple, so anyone can manage it without assistance. For product images and professional sales texts, though, an agency or similar service can be helpful.
An Amazon Affiliate Shop is a website or online store that promotes products from Amazon without the operator selling or storing goods themselves. Instead, it links to Amazon products and earns a commission for each sale made through one of these links. Typical website operators who create an Amazon Affiliate Shop include influencers or bloggers.
Image credits in the order of the images: © Stanisic Vladimir – stock.adobe.com / © Gorodenkoff – stock.adobe.com / © Amazon / © Krakenimages.com – stock.adobe.com
