With These 6 Amazon Analysis Tools, You Save Time, Money, and Nerves
Big Business without Big Data? Unthinkable! Those who do not keep an eye on their metrics will not achieve long-term success. This applies to online retail in general and especially to Amazon. Without an analysis tool, sellers are essentially groping in the dark. Whether measures to increase sales – whether regarding SEO, PPC, or the Buy Box – are actually effective and reach the buyer is left to chance, as is the corresponding success monitoring.
Therefore, as a seller, you should analyze the relevant system data of the online platform in advance to derive actionable recommendations. By appropriately monitoring the measures taken, targeted optimization becomes possible. Typically, a good Amazon analysis tool is not free, and various tools with different functionalities and prices have established themselves among sellers for the online marketplace.
6 Tools for Perfect Analysis on Amazon
From simple keyword research to comprehensive competitor analysis, there is an Amazon analysis tool for every preference. Perpetua or Jungle Scout? Or perhaps Amalyze? Below, we present 5 solutions that can help you not only save time and effort but also significantly increase your sales.
#1: Perpetua – Seller Edition and Vendor Edition
Perpetua offers a comprehensive all-in-one solution for both sellers and vendors. This integrated platform combines various Amazon solutions, ranging from keyword acquisition to PPC (Pay-per-Click) optimization, budget allocation, and reporting, as well as Amazon Sponsored Ads and Publisher Reviews. Perpetua meets nearly all the requirements you might have. Additionally, Perpetua allows for precise fine-tuning, enabling you to align these solutions exactly with your business goals.
#2: Jungle Scout
Another well-known and widely used Amazon analysis tool is Jungle Scout, which offers a comparable range of functions for Amazon as Perpetua. It allows for finding new profitable products as well as conducting competitor and keyword analysis. Individual marketplace products – both own and third-party – can be tracked to monitor sales on the platform, and keyword trends indicate an increased demand for certain items early on.
A unique feature of Jungle Scout’s Amazon analysis tool is the Supplier Base. Through this, sellers can find trustworthy suppliers, including their top customers, or associate specific products with a manufacturer. Those looking for a supplier for products in a particular niche will also find what they need here, according to Jungle Scout.
In contrast to Perpetua, the costs are not dependent on annual revenue and range between 35 and 60 euros per month, depending on the exchange rate.
#3: ShopDoc
The Amazon analysis tool “ShopDoc” also offers its users a variety of application options.
Additionally, there are tools such as the PPC Manager, ASIN analysis, or competitor analysis, as well as a practical FBA calculator. The price of this Amazon analysis tool ranges from approximately 81 euros to 99 euros per month, depending on the billing cycle.
#4: Helium 10
Helium 10 also promises a comprehensive worry-free package for marketplace sellers and offers various tools for different purposes. Under the category of product research, for example, there are tools for trend research, profit calculation, and analysis of product reviews.
Using the right keywords so that potential buyers can find the products is also crucial on Amazon. Helium’s analysis tool identifies such keywords, and users can also view the search volumes of their competitors’ keywords.
Finally, listings can also be optimized with Helium, allowing users to analyze which product ranks for which keyword or which does not, and whether there are keywords that would be more suitable or suitable for a PPC campaign.
#5: Amalyze
Another frequently used analysis tool for Amazon sellers is Amalyze.
It includes tools from the following areas, among others:
The niche and category analysis can provide interesting insights, such as which seller is selling which product at what price on the platform, how many are using Fulfillment by Amazon, and how the reviews of a product affect its ranking.
Amalyze can also evaluate Sponsored Ads and PPC campaigns, providing sellers with information on whether ads were actually run for all paid keywords, which keywords competitors are bidding on for PPC ads, and which keywords might still be worth advertising.
#6 SELLERLOGIC Business Analytics
SELLERLOGIC Business Analytics has been specifically designed for Amazon sellers and provides a detailed overview of relevant product data in a profit dashboard. The tool offers the following capabilities, among others:
This way, you can keep track of the development of product performance in your Amazon accounts and respond in a timely and data-driven manner to loss and profit trends to maintain the profitability of your business.
Amazon Analysis Tool: Check! What’s Next?
Choosing a tool that will take over the technical analysis on Amazon is not enough. There are at least two additional tools that every seller should use to sell their products on the online marketplace and avoid unnecessary losses: a repricer and an FBA error analysis.
The repricer is particularly important for you as a seller on Amazon, as an analysis tool only makes sense if your listings are competitive in the first place. Since 90 percent of all products are sold through the Buy Box – if you don’t have it, no matter how accurately you analyze your competitors, you won’t see significantly more sales.
Intelligent Price Adjustment
In addition to excellent customer service, price plays a crucial role in winning the Buy Box. Sellers should continuously optimize this. Finding the ideal balance is no easy task and is very time-consuming. The larger the assortment and the higher the sales figures, the less the seller can manage this workload.
Therefore, automatic price adjustment is essential to frequently and consistently appear in the Buy Box. The advantage of the intelligent SELLERLOGIC Repricer is its method of operation: unlike other repricers, it does not set rigid rules (e.g., “always two cents cheaper than the competition”), but analyzes the market situation and adjusts the price based on all relevant metrics for the algorithm, such as the customer service score. This way, sellers can sell their products on the online marketplace not at the cheapest price, but at the best possible price, and further optimize their presence on Amazon with an analysis tool.
Lost, but Found: Amazon Owes You Money!
Here a missing item, there a wrongly booked return – it’s not the end of the world. Far from it! On average, FBA sellers using the SELLERLOGIC Lost & Found Tool receive FBA errors worth over 6,300 euros per year refunded by Amazon (as of April 2019). Large sellers with many FBA shipments can receive even higher amounts.
Because often the error detection also fails here due to the available resources. Up to twelve FBA reports would need to be consulted per transaction, and then a refund would have to be requested from Amazon. This high personnel and time investment is usually not worth it.
With Lost & Found, the workload is minimized. The tool automatically analyzes the user’s FBA transactions and creates a case for each anomaly. Even the application text is pre-formulated and only needs to be copied into Seller Central. This way, sellers can also receive smaller refund amounts, as even small amounts add up.
Conclusion: Well Positioned with Various Tools
In seller circles, it is undisputed that an analysis tool is essential for success on Amazon. Whether Amazon users rely on Perpetua, Jungle Scout, Amalyze, or another tool is less critical, as the functionality of the all-in-one solutions is often quite similar. Personal preferences and needs play a significant role in the selection process.
To be among the sellers with the most-clicked items, additional measures are necessary. This definitely includes the use of an intelligent and dynamic repricer that automatically adjusts prices on the online platform. Additionally, sellers should automate the detection of FBA errors, as otherwise, they risk losing real money, which diminishes their profitability.
Image credits in the order of the images: © Robert Kneschke – stock.adobe.com / © Screenshot @ Perpetua / © Screenshot @ Jungle Scout / © Screenshot @ ShopDoc / © Screenshot @ Helium10 / © Screenshot @ Amalyze / © Krakenimages.com – stock.adobe.com
