With these 6 Amazon analysis tools, you save time, money, and nerves
Big business without big data? Unthinkable! Those who do not keep an eye on their key figures will not be successful in the long run. This applies to online retail in general and especially to Amazon. Without an analysis tool, sellers are somewhat groping in the dark. Whether measures to increase sales – whether regarding SEO, PPC, or Buy Box – are actually effective and reach the buyer is left to chance, as is the corresponding success control.
Therefore, as a seller, you should analyze the relevant system data of the online platform in advance to derive actionable recommendations. By appropriately monitoring the measures taken, targeted optimization becomes possible. Normally, a good Amazon analysis tool is not free, and various tools with different functionalities and prices have established themselves among sellers for the online marketplace.
6 tools for perfect analysis on Amazon
From simple keyword research to comprehensive competitor analysis, there is an Amazon analysis tool for every taste. Perpetua or Jungle Scout? Or perhaps Amalyze instead? Below, we present 5 solutions that can help you not only save time and nerves but also significantly increase your sales.
#1: Perpetua – Seller Edition and Vendor Edition
Perpetua offers a comprehensive all-in-one solution for both sellers and vendors. This integrated platform combines various Amazon solutions, ranging from keyword acquisition to PPC (Pay-per-Click) optimization, budget allocation, and reporting, as well as Amazon Sponsored Ads and publisher reviews. Perpetua meets nearly all the requirements you might have. Additionally, Perpetua allows for precise fine-tuning so that you can align the mentioned solutions exactly with your business goals.
#2: Jungle Scout
Another well-known and widely used Amazon analysis tool is Jungle Scout, which offers a comparable range of features for Amazon as Perpetua. It is possible to find new profitable products as well as conduct competitor and keyword analysis. Individual marketplace products – both your own and others’ – can be tracked to monitor sales on the platform, and keyword trends indicate an increased demand for certain items early on.
A special feature of Jungle Scout’s Amazon analysis tool is the Supplier Base. Through this, sellers can find trustworthy suppliers, including their top customers, or assign specific products to a manufacturer. Those looking for a supplier for products in a specific niche will also find what they are looking for here, promises Jungle Scout.
In contrast to Perpetua, the costs are not dependent on annual sales and range between 35 and 60 euros per month, depending on the exchange rate.
#3: ShopDoc
The Amazon analysis tool “ShopDoc” also offers its users a variety of application options.
In addition, there are tools such as the PPC Manager, the analysis of the ASIN or competitors, or a practical FBA calculator. This Amazon analysis tool is priced between approximately 81 euros and 99 euros per month, depending on the billing cycle.
#4: Helium 10
Helium 10 also promises a comprehensive package for marketplace sellers and offers various tools for different purposes. Under the category of product research, there are tools for trend research, profit calculation, or evaluation of product reviews, for example.
Using the right keywords so that potential buyers can find the products is also crucial on Amazon. Helium’s analysis tool finds such keywords as well as allowing users to view the search volumes of their competitors’ keywords.
Finally, the listing can also be optimized with Helium, allowing users to analyze which product ranks for which keyword or which does not, and whether there are keywords that would be more suitable or would be appropriate for a PPC campaign.
#5: Amalyze
Another frequently used analysis tool for Amazon sellers is Amalyze.
It includes tools from the following areas, among others:
The niche and category analysis can provide interesting insights, for example, into which seller sells which product at what price on the platform, how many use Fulfillment by Amazon, and how the reviews of a product affect its ranking.
Amalyze can also evaluate the Sponsored Ads or PPC campaigns and provide sellers with information on whether ads were actually placed for all paid keywords, for which keywords competitors are placing PPC ads, and which keywords might still be worthwhile for advertising.
#6 SELLERLOGIC Business Analytics
SELLERLOGIC Business Analytics was specifically developed for Amazon sellers and provides a detailed overview of relevant product data in a profit dashboard. The tool offers the following features, among others:
This way, you keep track of the development of product performance of your Amazon accounts and can respond in a timely and data-driven manner to loss and profit developments in order to maintain the profitability of your business.
Amazon analysis tool: Check! What now?
Deciding on a tool that will take over the technical analysis on Amazon is not enough. There are at least two additional tools that every seller should use to sell their products on the online marketplace and avoid losing unnecessary money: a repricer and an FBA error analysis.
Especially the repricer is extremely important for you as a seller on Amazon, because an analysis tool only makes sense if your offers are competitive at all. 90 percent of all products are sold through the Buy Box – if you do not have this, no matter how accurately you analyze your competitors, you will not achieve significantly more sales.
Intelligent price adjustment
In addition to excellent customer service, price plays a crucial role in the winning of the Buy Box. Sellers should continuously optimize this. Finding the ideal measure is not an easy task and is very time-consuming. The larger the assortment and the higher the sales figures, the less the seller can manage this workload at all.
Therefore, automatic price adjustment is essential to frequently and consistently appear in the Buy Box. The advantage of the intelligent SELLERLOGIC repricers is its mode of operation: Unlike other repricers, it does not set rigid rules (e.g., “always two cents cheaper than the competition”), but analyzes the market situation and adjusts the price based on all relevant metrics for the algorithm, such as the customer service score. This way, sellers do not sell their products on the online marketplace at the cheapest price, but at the best possible price, and can further optimize their presence on Amazon with an analysis tool.
Lost, but found: Amazon owes you money!
Here a missing item, there a wrongly booked return – it’s not the end of the world. Not at all! On average, FBA sellers using the SELLERLOGIC Lost & Found tool receive reimbursements for FBA errors worth over 6300 euros per year from Amazon (as of April 2019). Large sellers with many FBA shipments can receive even higher amounts.
Because often the error search also fails here due to the available resources. Up to twelve FBA reports would need to be consulted per transaction, and then a reimbursement would have to be requested from Amazon. This high personnel and time investment is usually not worth it.
With Lost & Found, the workload is reduced to a minimum. The tool automatically analyzes the user’s FBA transactions and creates a case for each irregularity. Even the application text is pre-formulated and only needs to be copied into Seller Central. This way, sellers also receive smaller reimbursement amounts back, because as the saying goes, every little bit helps.
Conclusion: Well positioned with various tools
In seller circles, it is undisputed that an analysis tool is essential for success on Amazon. Whether Amazon users rely on Perpetua, Jungle Scout, Amalyze, or a completely different tool is less important, as the functionality of the all-in-one solutions is often quite similar. Personal preferences and needs therefore play a significant role in the selection.
To be among the sellers with the most clicked items, further measures are required. This definitely includes the use of an intelligent and dynamic repricer that automatically adjusts prices on the online platform. However, sellers should also automate the detection of FBA errors, as otherwise they lose real money, which diminishes their profitability.
Image credits in the order of the images: © Robert Kneschke – stock.adobe.com / © Screenshot @ Perpetua / © Screenshot @ Jungle Scout / © Screenshot @ ShopDoc / © Screenshot @ Helium10 / © Screenshot @ Amalyze / © Krakenimages.com – stock.adobe.com
