Selling Successfully on Amazon – Here’s How to Do It in 2025
Amazon is the largest online retailer in the world. In 2023, Amazon generated a global revenue of $574.785 billion – an increase of 11.83 percent compared to the previous year. In Germany alone, it amounted to $37.6 billion (approximately €34.8 billion). Almost half of the people in Germany occasionally or regularly order from Amazon, and even more research products online using the Amazon search. In other words, for online sellers, selling on Amazon is essential for success. A significant advantage is the straightforward start. Because those who want to become Amazon sellers do not need to set up their own online shop. The Amazon platform offers marketplace sellers more than enough to sell their products profitably.
In this article, you will learn what you need for getting started. We explain how to set up your Amazon account, which business models are available, and what fees apply. Additionally, we will discuss the next steps after your account is created. You will learn how to find the right products and present them optimally, along with other useful tips to boost your sales. You will also gain initial insights into important areas such as advertising, automation, and international selling.
What You Need to Get Started on Amazon!
Amazon advertises that selling can start with just a few clicks. What do you need to register as an online seller on Amazon? You should have the following information ready when signing up:
The first three points can indeed be implemented quickly. But what about the last point?
Registering a business, paying taxes, and other obligations
To be allowed to sell on Amazon, sellers must register a business. Depending on the federal state, there is a processing fee. In Düsseldorf, for example, it is currently €26 for sole proprietors. Additional costs may apply, which need to be considered and researched on a case-by-case basis.
Since 2019, sellers on Amazon must also provide a tax certificate. You can apply for this at the relevant tax office and import it into Seller Central. It shows that you, as a seller, are properly paying your taxes.
The types of taxes that apply also depend on the location of the business and the legal structure. Income tax, trade tax, sales tax, and capital gains tax are all factors to consider. Since taxes can vary significantly, it is advisable to seek professional advice from a tax consultant who specializes in e-commerce.
Other costs that you may incur include, among others, costs for:
What is a VAT identification number and how do I obtain one?
If you sell goods in an EU country, you must register for VAT in EVERY country where you store your goods or to which you ship your goods. In Germany, you can obtain a VAT ID from the local tax office. If you want to expand into the EU, we recommend collaborating with local tax advisors.
When does one become liable for VAT?
When you sell on Amazon, you are not automatically liable for VAT. VAT liability only arises once a certain revenue threshold is reached, which you must always keep in mind. If you do not reach this threshold, you can continue to operate as a small business.
VAT liability arises only when your business has generated profits that were higher than €22,000 in the previous year (previously €17,500) and are expected to exceed €50,000 in the current year. If the revenue exceeds this amount, VAT liability applies.
The switch to VAT liability is binding for 5 years. Therefore, consider very carefully whether you choose the small business regulation or the standard taxation.
Selling on Amazon – How to Set Up an Amazon Seller Account
After you have completed the groundwork to sell commercially on Amazon, the next step is to create a seller account in Seller Central. Depending on the goals you have as a seller, you can choose a selling plan. There are two options available:
Individual Seller Plan
If you plan to sell fewer than 40 units per month, this model is suitable for you. You pay €0.99 per sold unit and no base fee. However, options like Brand Stores, FBA, etc., are not available to you.
Professional Seller Plan
This plan is suitable for anyone looking to earn more than just a small side income. With this subscription model, you do not pay fees per sold unit, but rather a monthly fee of €39. Additional advertising and analysis options, such as A+ Content, are also available to you. Furthermore, this plan is suitable for anyone who wants to sell their goods through FBA, as this option is only available with the Professional plan.
Become an Amazon Seller – Which Business Model Suits You Best?
Before you start selling on Amazon, you should first get a rough overview of the current market conditions. Find out what trends exist or which ones may emerge soon. With a few tricks, you can quickly scout your potential competition on Amazon and learn more about their sales volume.
Sourcing platforms like Zentrada or Alibaba are very well suited for extensive product research. There, you can find project proposals right on the homepage, including purchase prices, which are important for your calculations.
If you have already gained experience as a seller, it is worthwhile to sell the same or similar products on Amazon as well. Are you an established retailer specializing in running shoes? Then offer them on Amazon too. This way, you can benefit from your expertise and impress on the marketplace with your knowledge.
Once you have gathered enough product ideas and know what is suitable for you, you should start with a rough calculation. Estimate your sales volume based on your competitors. Set a price range that ensures your profitability (covering costs and generating profit) while also being competitive. If the product you want to sell on Amazon cannot meet one of these criteria, you should not include it in your portfolio.
Private Label or Branded Goods: Which is Better?
Once you have a rough overview of your options, another decision must be made: branded goods or private label?
One thing in advance: There is no one-size-fits-all answer to whether private label or branded goods work better on Amazon. Rather, it depends on what interests and goals you have as an Amazon seller and how you can achieve them. Consider the different forms, their advantages and disadvantages, to choose the right model for a product. Of course, you do not have to align your entire business with one or the other – you can decide what makes more sense depending on the product.
There are also additional factors to consider when deciding between “private label or branded goods.” For example, liability and warranty obligations depend on whether you are the manufacturer or just a third-party seller. The investments are also very different. While selling private labels requires you to build and promote your brand, when selling branded goods on Amazon, you can rely on the marketing efforts of the brand owners.
With a private label, you have the opportunity to design the entire branding, advocate for sustainable production, or ensure fair conditions throughout the value chain – but this comes at a cost. With branded goods, all these decisions are made by the brand owner, and you are “just” another link in the chain, which certainly has its advantages and disadvantages.
Selling Branded Goods on Amazon
Those who want to sell branded goods on Amazon offer a product from an already established brand, such as an Essie nail polish. The name is well-known, and buyers specifically search for the term “Essie nail polish.” However, the seller is far from being the only provider of the product, leading to competition for the Buy Box. Only the best offer wins the Buy Box and captures about 90% of the demand.
The competition quickly triggers a downward spiral in pricing, and the profit per sold unit becomes narrower and narrower. This can lead to providers being unable to keep up and being pushed out of the market.
As a seller of branded goods, you can counteract this by using intelligent tools that adjust your prices according to the market situation. With the help of the SELLERLOGIC Repricer, you can decide on the minimum and maximum price at which you are willing to sell your items. The optimization strategies of our Amazon repricer range from Buy Box strategy to Daily Push and manual adjustments according to your preferences. For more information on which pricing strategies can help you win the Buy Box, read here:
The advantage of branded goods is clear: the product is quickly found by customers, even if they are not searching for it directly. The downside: too many competitors are vying for the Buy Box, leading to a dangerous price war.
The Buy Box is also referred to as the shopping cart or cart field. Occasionally, alternative spellings such as Amazon Buybox or shopping cart field are used. The fact is that only one offer holds the Buy Box and receives the order when a customer purchases the product with a click of the button. Therefore, the seller that appears in the Buy Box the most often also collects the most orders. Additionally, since 2023, there is now a second Buy Box on Amazon, providing an alternative purchasing option for customers who do not choose the main seller recommended by Amazon. It is displayed below the main offer on the product page and allows other sellers to offer the same product.
What is the Buy Box?
On Amazon, the Buy Box is defined as the small yellow box in the upper right corner of a product detail page. Through this button, the customer adds the item to their cart. The catch is that the same product from the same brand only has a single product page on Amazon – where all sellers with their offers for that product are displayed.
Who decides on the placement of offers in the Buy Box?
The seller who meets the highest customer satisfaction wins the Buy Box. Amazon has many criteria that marketplace sellers must fulfill to be considered for the Buy Box. The sellers that make the shortlist are those who meet Amazon’s performance metrics. These include factors such as shipping time, order defect rate, and customer satisfaction with returns.
The bar is set very high, and the battle for the small yellow box is often won by the optimal selling price. If the price is too high, winning the Buy Box is very unlikely. On the other hand, smaller price differences can be offset by excellent seller performance, for example.
The Key Metrics for Winning the Buy Box
| Metric | Definition | Winning the Buy Box |
| Shipping Method | Seller’s Shipping Method | FBA/Prime from the Seller |
| Final Price | Item Price plus Shipping Costs | The lower, the better |
| Shipping Time | How long it takes for the goods to arrive | <= 2 days |
| Order Defect Rate | Negative Feedback Rate + A-Z Guarantee Claim Rate + Cancellation Rate | 0% |
| Cancellation Rate Before Order Fulfillment in % | Canceled Orders / Total Number of Orders | 0% |
| Rate of Valid Tracking Numbers | All deliveries for which the shipment status can be tracked | 100% |
| Rate of Late Deliveries | All deliveries that were delivered later than specified | 0% |
| Rate of On-Time Deliveries | Deliveries that were delivered on time | 100% |
| Dissatisfaction with Returns in % | Number of Negative Return Requests / Total Number of Return Requests | 0% |
| Seller Rating and Its Number | Total Number of Ratings Received by the Seller | The higher, the better |
| Response Time for Customer Inquiries | How long it takes for the seller to respond to customer inquiries | < 12 hours |
| Inventory | How often the seller is out of stock | The less frequently the seller is out of stock, the better. |
| Dissatisfaction with Customer Service in % | How often customers were dissatisfied with a response from the seller | The lower, the better. |
| Refund Rate | How often customers request a refund | The lower, the better. |
Selling Private Label on Amazon
If you want to sell a private label on Amazon, it primarily involves selling private label products. What exactly does this term mean?
What is Private Label?
Private label comes from English and means brand. Therefore, many sellers also refer to them as “brands.” Private label products are products that are manufactured for a specific seller so that they can market them under their own brand name. As a seller, you can modify the selected products directly from the manufacturer according to your needs or preferences, make improvements, provide personalized packaging, and have your logo printed on the product.
Those who want to become private label sellers on Amazon have to worry much less about winning the Buy Box, as they are selling a product of their own brand and are usually the only seller on the product detail page (unless they license third parties to sell their brand). Once they have attracted a customer to their page and sparked their purchase intention, the customer will most likely buy from that seller.
The downside is that you have to take care of marketing your private label yourself, as the brand name is hardly known and the listing may appear quite low in the search results. Unlike branded goods, your focus is not on winning the Buy Box, but rather on Amazon SEO and advertising.
Your product detail pages must rank for the right keywords, which requires expertise and significant effort. Another important factor is how much competition already exists for these keywords. However, you can find out whether you can be successful with your products even before the launch by conducting a thorough market analysis.
Anyone who wants to become an Amazon seller must first find the right product.
Those who want to sell on Amazon should not only focus on their own shop and products. After all, the best product is of no use if the market is saturated, there is no demand, or the competition is too strong. Those who want to act purely from an economic standpoint should operate where they can sell profitably with the least effort.
Market Analysis
The market analysis should be conducted regularly for all served (or targeted) markets and products to anticipate trends and developments as early as possible. This way, you can jump on the bandwagon early and benefit from it. If competition increases, you can take immediate action, and this is only possible if you are not solely focused on your own developments.
Anyone who wants to become an Amazon seller must conduct a market analysis. Which tools are suitable for this and how to carry out successful product research can be found in the following articles.
How to Offer Products: Setting Up Your First Product
Once you have created a seller account, you can start selling your first products on Amazon. You have the option to either offer an already listed product – which is usually the case with branded goods – or create a new listing.
If you are selling an already listed product on Amazon, you only need to submit an offer (including price, processing time, and shipping details) and will be added as another seller to an existing listing. However, you have no influence over how the existing product page looks. To find out if a product is already listed, you can enter the EAN/ASIN or product name in the search field under the “Add Product” section in your inventory and start the search. If a match is found, you will need to add your offer to the already existing page.
Become an Amazon Seller – Create a New Product
If you do not find a product this way, you can create a new one. For this, an identification number must be provided. This can be, for example, the EAN (European Article Number). It is also possible to sell products on Amazon without presenting an EAN. In this case, another barcode such as the GTIN or ISBN can be used. If there is no clear identification number available, an exemption can also be requested from Amazon. This may be the case for certain auto parts or handmade goods.
When creating a new product that you want to sell on Amazon, you need to set up a new product detail page. For this, you will need good, meaningful product photos, a strong title, and a description. It is best to focus on good SEO right from the start so that your products appear high in the search results and customers click on your offer instead of getting lost with the competition.
Other important information for each product listing includes the following:
SKU (Stock Keeping Unit)
A SKU (Stock Keeping Unit) or item number is a unique product identifier used to track inventory on Amazon. The SKU must be included in every inventory file sent to Amazon. It is used to link your products to the corresponding product detail page in the Amazon catalog.
Product Title
Amazon has very specific requirements for all areas of the product detail page. The product title is also subject to certain rules. The title requirements apply to all products on all Amazon marketplace pages. The following four criteria must be met to ensure that products are not hidden in search results:
Further requirements and tips from Amazon regarding product titles can be found directly on the help pages in Seller Central.
Product Descriptions and Bullet Points
The product description allows for a detailed presentation of the offered product in free-flowing text. Here, sellers can include general information about the manufacturer or brand, as well as details about the style or the manufacturing process.
Use the field to describe your items in more detail and differentiate the product from similar offers. Here, you have the opportunity to describe the unique features of the product, including brand, material, fit, etc. Be sure to write complete sentences and not just rely on bullet points.
However, this does not mean that you should not use bullet points. Bullet points are SEO-relevant and are often among the first things that catch the attention of potential customers. The Amazon algorithm also recognizes this fact and considers bullet points to be correspondingly important.
In Seller Central – under the “Description” section – you can enter the bullet points of your products as an attribute. These will be displayed as bullet points below the title and price.
You can find very detailed Amazon style guides for various product detail pages here.
Product Images
Product images are extremely important if you want to sell successfully on Amazon. They appear in search results and are responsible for a higher click-through rate for your product detail pages, among other things.
Every detail page in the Amazon shop must have at least one product image. However, Amazon recommends providing six images and a video for each product page. With good images, potential buyers can recognize the product much more easily and make a decision to buy or not.
According to Amazon, product images must be clear, informative, and attractive. The first image on the product detail page is the “main image.” This is displayed to customers in the search results. The main image may only show the product against a white background. Additional images should show the product in use or in an environment, from various angles, and in different details.
You can find detailed guidelines for product images in the style guides linked above or here.
Relevant Search Terms
Relevant search terms (keywords) can be included not only in the product title, description, or bullet points on a product detail page. You can also enter keywords in the backend, thereby suggesting to Amazon which search terms your listings should rank for.
When optimizing search terms, you must ensure that the maximum allowable number of 249 characters is not exceeded. To achieve this, be sure to avoid word repetitions. You can use hyphens to combine different variations of a keyword.
You can find more helpful tips for Amazon SEO here:
Choosing the Right Product Categories
Choosing the right product category determines, among other things, the sales rank your items will hold in the respective categories. The top sales ranks appear in the respective bestseller lists, which is why making a smart choice of the appropriate category is extremely important.
If a product is listed in multiple categories, it has correspondingly many sales ranks. For example, the Vileda broom not only holds rank No. 922 in the “Kitchen, Household, and Living” category but also No. 1 in the “Brooms” and “Sweepers” categories, as well as rank No. 2 in the “Dustpan and Broom Sets” category. This means it is sold more frequently compared to all other products in the three categories. You can find the sales rank in the product description under the designation “Best Seller Rank”:
You can find an overview of the current product categories on Amazon here.
Product Variants
Check if you can offer a product with different variants. For example, you can sell the T-shirt in sizes S, M, and L and in colors blue and red on Amazon. Using product variants not only appeals to a broader target audience but also allows you to benefit from additional advantages, such as consolidated feedback. Additionally, it saves the seller a lot of work. Instead of creating a separate product page for each color of the T-shirt, they can simply assign the variants as subcategories of a main page.
Forcing product variants artificially is not only pointless but also outright prohibited. A dress is not a product variant of a T-shirt with the same design. Learn here how and where to create product variants!
Product Identifiers (GTIN)
In most categories, you must assign product identifiers (GTIN) to your products in order to create new product pages or listings. The GTIN allows the listings to be associated with products that are already present in the Amazon catalog. This ensures that correct product pages are maintained.
Detailed information about GTINs can be found on the Amazon Seller Central pages.
How to Ship Your Goods on Amazon
Anyone who wants to sell their products on Amazon must decide how their fulfillment will be handled. This includes all steps from storage to shipping to returns management and customer support. You have the following options available:
FBA = Fulfillment by Amazon
With Fulfillment by Amazon (FBA), the online giant has perfected its processes over the past decades to provide the perfect customer journey. You can benefit from this knowledge by delegating your fulfillment to Amazon.
The service portfolio of the FBA program includes the following points:
As a seller, you are “only” responsible for sending your goods to an Amazon logistics center. From now on, Amazon will package and ship for you.
As you can see from the list, an important advantage of FBA is that it allows you to obtain Prime status for the products you sell. Sellers who sell on Amazon using FBM do not receive a Prime label. Many customers specifically search for Prime products on Amazon, as this guarantees them fast delivery and good customer service if something goes wrong.
When choosing shipping, you should be aware that FBA is not suitable for all goods. With FBA, you are limited in terms of price and size of the items to be shipped. Additionally, products that may stay in Amazon’s warehouse for an extended period are not suitable, as the marketplace imposes high “penalty fees” for this. There are also restrictions on certain products, which are not accepted by Amazon as FBA goods.
FBM = Fulfillment by Merchant
The counterpart to Fulfillment by Amazon (FBA) is FBM, Fulfillment by Merchant, meaning shipping by the seller. With FBM, the online seller is responsible for packaging and shipping the goods to the customer, managing the inventory, and making all decisions related to returns management and customer service.
Our tip for those who want to become Amazon sellers: Fulfillment by Merchant is particularly suitable for bulky goods, items that may not sell quickly, as well as niche products and unique items.
One significant disadvantage of this shipping option is that if a product is also sold by FBA sellers, FBM sellers have a lower chance of winning the Buy Box – often regardless of price. Additionally, FBM sellers do not receive a Prime banner and may therefore lose Prime customers, as these often specifically look for FBA-eligible products.
Prime by Seller
Since 2016, Amazon has offered the “Prime by Seller” program. With this shipping method, sellers who have their own warehouses and want to handle shipping themselves have the opportunity to receive the Prime label.
To participate in Prime by Seller, sellers must demonstrate excellent seller performance. The on-time shipment rate must be at least 99%, and the cancellation rate must be below one percent. These are also important criteria for winning the Buy Box. With the Prime logo, the seller commits to offering shipping of goods within Germany within 24 hours and to Austria within 48 hours at no additional cost for Prime customers.
Amazon provides the shipping labels and determines the shipper. This can lead to much higher shipping fees than if the shipping were determined by the seller. At the same time, Amazon takes care of customer service and thus also makes the decision when a return is necessary.
What fees are incurred when selling on Amazon?
One thing in advance: Without a precise cost analysis, it is not possible to predict that you will definitely need to raise amount X to sell on Amazon. Rather, it is a series of decisions that must be made on a case-by-case basis.
It is clear that nothing is free, and the online giant does not give you anything for nothing. When you sell on Amazon, costs will be incurred that are associated with delivering your goods to Amazon customers. But what should you actually pay attention to when calculating the fees for your Amazon business?
Subscription Fees
Subscription fees are the charges you pay for your selling plan. Amazon offers two plans – “Professional” and “Individual”.
Selling Fees
A commission is charged for every sale, regardless of the selected plan. This is percentage-based and depends on the category and the country of sale. The percentage Amazon selling fees in Germany range from 5% to 20% and are based on the total sale price – that is, the final price plus shipping and gift wrapping.
You can find a breakdown of the selling fees here.
Shipping Fees
When you ship your items through Fulfillment by Amazon, Amazon charges you shipping costs based on the product category and the size of the item. The Amazon FBA fees were last adjusted on March 31, 2022. Here you can find a detailed breakdown of the current prices for all European Amazon marketplaces in the following languages:
Additional Costs
Regardless of which shipping method you choose, additional fees may apply.
Processing Fee for Refunds
If you refund your customers for orders that have already been paid, you will receive the percentage selling fee from Amazon minus a processing fee of €5 or, if lower, 20% of the percentage selling fee.
Example Calculation:
You refund a customer the total sale price of €20 for an item with a percentage selling fee of 7%. The processing fee for refunds is €0.28 (€20.00 x 7% selling fee = €1.40).
€1.40 (selling fee) – €0.28 (processing fee for refunds) = €1.12 (refund from Amazon)
Amazon Advertising
With Amazon Ads, you can showcase your items or your brand on both Amazon websites and external platforms. Amazon offers advertising formats ranging from Sponsored Products and Sponsored Brands to display and video ads, as well as dedicated multi-page stores. This allows products to be placed even above current bestsellers. Sellers can create targeted advertising campaigns and promote their offers under specific keywords, products, and categories.
Advertising is optional, but it is highly recommended, especially for private label sellers, to build brand awareness, promote sales, and quickly gain reviews or improve organic ranking.
How to Sell Internationally on Amazon
One of the biggest advantages of Amazon is that anyone can relatively easily sell on multiple international marketplaces with just one seller profile. This quickly increases reach and boosts revenue. The European marketplaces alone offer millions of additional potential customers.
However, there are also some challenges here. Aside from bureaucratic specifics, the product page must be adapted to the new market. In addition to simple translation, it should also be considered that some colors or stylistic elements have entirely different meanings in other countries than, for example, in Germany. Therefore, be sure to rely on professional support in this area.
Through the Fulfillment by Amazon Pan-EU program, shipping, storage, and customer support are also handled in the European region – always with the best that Amazon can offer. As a seller, you only need to send your goods to a logistics center, for example, in Spain, and from there, the online giant takes over. This way, you also save on shipping fees, as you do not have to deliver to each individual customer abroad separately.
Advertising on Amazon – Here’s How to Sell Successfully on Amazon.
Advertising on Amazon has become indispensable. While you can stand out from other search results with the help of Amazon Lightning Deals or labels like the bestseller title and Amazon’s Choice label, you must demonstrate excellent metrics for these options.
One thing you must keep in mind: the top four positions are much more important in organic Amazon search than positions 5 to 10. According to the e-commerce news service Marketplace Pulse, organic rankings on Amazon are becoming less valuable compared to paid ads. Of the first twenty listings that a buyer sees in Amazon search, only four are organic results.
You cannot avoid advertising on Amazon that prominently places your listings in the search results. With strategically set up advertising, you can either bring your product or your entire shop into the spotlight of buyers. However, keep in mind that you must first hold the Buy Box to do so.
You have a wide range of options available, such as:
The Most Important Tools for Selling Successfully on Amazon
The diverse tasks and responsibilities of Amazon sellers present several challenges. Whether you are looking for the right product, optimizing your own listing, wanting to adjust your prices automatically, or trying to stand out from the competition: to sell successfully on Amazon, you have hundreds of tools available for various areas as a seller on Amazon.
1. AMALYZE
A frequently used analysis tool for Amazon sellers is AMALYZE. The tool includes features from the following areas:
This way, niche and category analysis can provide interesting insights into which seller is offering which product at what price on the platform, how many are using Fulfillment by Amazon, or how the reviews of a product affect its ranking.
Additionally, Amalyze evaluates Sponsored Ads and PPC campaigns. Sellers receive information about whether ads were actually displayed for the paid keywords to potential buyers, which keywords competitors are using for PPC ads, and which keywords might still be worth advertising.
2. Hellotax
Anyone selling on Amazon cannot avoid the topic of taxes. Sellers active in Europe must primarily ensure the correct handling of VAT. For this, Hellotax offers a comprehensive solution.
A specially developed software and a team of tax advisors across Europe largely automate VAT. There is a free version of the software that provides online sellers with insights into their tax obligations and relevant metrics. The paid subscription unlocks additional features and allows for the complete handling of VAT. The service offering includes, among other things:
3. SELLERLOGIC
Without good repricing tools, selling on Amazon is not feasible. Monitoring product performance – another essential aspect of a successful Amazon business – is facilitated with a profit dashboard. Additionally, using a dedicated tool for refunding FBA errors is advisable. SELLERLOGIC offers exactly these services and has been an indispensable part of the toolkit for many FBA sellers for years.
Repricer
The SELLERLOGIC Repricer works dynamically and intelligently. This means it analyzes not only all relevant data and metrics but also the entire market situation.
To achieve this, the price is initially set low enough for the product to win the Buy Box; once this is achieved, the price is adjusted and optimized again. The goal here is to display the highest possible price for the Buy Box. Many other repricers, on the other hand, only optimize for the lowest price, risking a price decline.
Automated repricing can also pay off for private label products. For example, with the SELLERLOGIC tool, price adjustments can be made based on demand or the time of day.
Business Analytics
SELLERLOGIC Business Analytics has been specifically developed for Amazon sellers and provides a detailed overview of relevant product data in a profit dashboard – up to two years retroactively and almost in real time.
This allows you to display your performance on different levels, namely in relation to an Amazon account, a marketplace, and even each individual product. Additionally, you benefit from intuitive operation and the ability to customize the filtering of product data.
The tool provides detailed profit and cost overviews. When marketplace sellers know which products are unprofitable and can quickly identify costs that need optimization, informed strategic decisions become possible. This is the only way to maintain the profitability of an Amazon business in the long term.
Lost & Found
When processing orders in the FBA warehouses, Amazon sometimes makes mistakes. Given the enormous sales volumes, this is not surprising. It becomes frustrating when products are damaged, returns do not arrive, and/or FBA fees are incorrectly calculated.
Amazon is obligated to cover the damage. This is where SELLERLOGIC Lost & Found comes into play. This tool searches FBA reports, identifies irregularities, and reports them promptly. This can be done retroactively, and in particularly tricky cases, the expert team at SELLERLOGIC steps in to ensure optimal processing and effective communication with Amazon.
Further selection of the most important tools can be found below.
Conclusion
Selling on Amazon is not a matter of 10 minutes, and the startup capital is significantly above €50. Just finding a suitable product requires a considerable amount of time and skill. As our article shows, getting started involves a lot of effort and can be bumpy for inexperienced sellers. However, with increasing know-how and growing experience, you will gradually be able to act more quickly when it comes to adapting your business and products to market conditions.
Without the use of software solutions, it is very difficult to become a successful Amazon seller today. Otherwise, you may make misjudgments that will ultimately cost a lot of money. Last but not least, the Fulfillment by Amazon service is an important support for aspiring and established online sellers, taking on a significant number of tasks for both branded goods and private label providers.
Selling on Amazon is therefore a multi-tasking endeavor where know-how, a spirit of experimentation, and perseverance are very important. So, follow Amazon’s rules, invest time in finding the right products, and focus on automating processes – this way, you can build a successful business on Amazon.
Frequently Asked Questions
Amazon is one of the largest online retailers in the world. In Germany alone, the company generated revenue of around $29.57 billion in 2020. Almost half of Germans occasionally or regularly order from Amazon, and even more research products using the Amazon search. Another advantage for marketplace sellers is the straightforward start: sellers can sell online without having to set up their own online shop.
In principle, anyone can sell on Amazon. All that is needed is a seller account. However, to be truly successful and generate sufficient revenue, one should consider their products, a coordinated strategy, etc. Because only those who approach the matter with a well-thought-out overall concept have a chance to win the coveted Buy Box or appear at the top of the search results.
Through Amazon, sellers gain access to over 40 million customers in Germany alone in one fell swoop. Technical knowledge for an online shop, a payment system, etc., is not necessarily required. Sellers also do not need to be logistics professionals, as the Fulfillment by Amazon program can handle storage and shipping of the products. Even customer service does not have to be managed by the seller themselves. This allows even small businesses with just one or a few employees to handle the order volume.
There are two broad types of products on Amazon: branded goods are products from other brands that are sold by third parties. Private label products, on the other hand, are those sold directly by the brand owner. From a seller’s perspective, it is crucial to know which type of product I am selling: with branded goods, I should aim to win the Buy Box, while with private labels, the focus is more on generating a good ranking in search results.
All you need is a seller account – either on the basic or professional plan. The latter is worthwhile starting from 40 orders per month. However, there is high competitive pressure on Amazon. Therefore, analyze the market, define a strategy tailored to your business, and familiarize yourself with the costs that will be incurred.
Image credits in the order of the images: © Aleksei – stock.adobe.com / © roman3d – stock.adobe.com / © roman3d – stock.adobe.com / © Tierney – stock.adobe.com / © Amazon.de
