Amazon has built a dedicated webpage for bestseller products and updates it hourly. For each category, the items that are currently selling the best are listed there. Many third-party sellers on the platform keep an eye on the Amazon bestsellers in the categories that interest them, as sometimes a good product idea can be found. However, it is no guarantee of having your own bestseller by adding one of the best-selling Amazon products to your portfolio – as many important aspects are not revealed by the bestsellers.
Therefore, in this blog post, we want to delve deeper into the criteria that a promising product idea must meet and why the bestseller page is not sufficient as a research source. We will also take a look at the top 10 best-selling Amazon products of all time.
Amazon Bestselling Products: Inspiration Without a Solid Foundation
What the Bestsellers Reveal
The bestsellers can provide Amazon sellers with valuable insights into various important aspects.
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These obvious advantages should not obscure the fact that the Amazon bestseller pages only categorize products very roughly and inadequately capture important market-related metrics or do not capture them at all.
Therefore, those who only look for products and new ideas on the Amazon bestseller pages will hardly achieve sustainable success. Instead, it is important to cross-reference the inspiration gained there with real data and facts and to conduct an in-depth market analysis.
Amazon Bestsellers: Top Products of the Last Decades
For the 25th anniversary of Amazon.de, the company has published some of the most popular products of the last two and a half decades. However, it should be noted that the list is sorted alphabetically and does not claim to be exhaustive. Therefore, it cannot be said whether these are indeed the absolute best-selling products on Amazon or if we are looking at a curated selection from the marketplace. Nevertheless, we can assume that all these products are among the bestsellers.
Best Amazon Products 1998 to 2023
Adele – Album “25”
What is it about? Musical album by British singer Adele, which includes the hit “Send My Love (To Your New Lover).” It is characterized by Adele’s unique voice and a blend of pop, soul, and ballads.
Why Bestseller? Adele is one of the most successful musicians, and “25” marked her comeback after a long hiatus. Her emotional lyrics and strong media presence surrounding the release fueled the sales.
Amazon Basics High-Speed HDMI Cable
What is it about? An affordable, reliable HDMI cable that is suitable for 4K Ultra HD. It belongs to the Amazon Basics series, which offers everyday products at low prices.
Why Bestseller? HDMI cables are essential for many devices, from televisions to computers. The combination of quality, price, and Amazon branding has likely convinced many customers.
Anker 24W 2-Port USB Charger with PowerIQ
What is it about? A fast USB charger with two ports and intelligent technology that detects the optimal charging speed.
Why Bestseller? Smartphones and other devices require powerful chargers. Anker is known for quality and reliability, making it a popular choice.
Apple AirPods with Wired Charging Case
What is it about? Wireless in-ear headphones from Apple that impress with their minimalist design and seamless integration into the Apple ecosystem.
Why Bestseller? Apple has a huge user community that often exclusively uses brand-owned products. The AirPods offer comfort and functionality, combined with a high status symbol value.
AVM FRITZ! WLAN Repeater 310
What is it about? WLAN repeater from AVM that extends the range of the home network.
Why Bestseller? Many households experience issues with Wi-Fi coverage. The FRITZ! brand is well-known for routers and enjoys an excellent reputation in Germany, which strengthens trust in the product.
Biokat’s Diamond Care Fresh Cat Litter
What is it about? High-quality cat litter with a baby powder scent that is particularly absorbent and odor-binding.
Why Bestseller? Cat litter is a necessary consumable product for cat owners that is likely reordered frequently. However, it is difficult to say why this particular cat litter has become so successful.
Bite Away
What is it about? An electronic device for relieving itching and pain from insect bites that works using a localized heat impulse.
Why Bestseller? Practical, handy, and effective – especially in summer, insect bite healers are a popular product. Bite Away was one of the first on the market and is correspondingly well-known.
Crocs
What is it about? Comfortable, lightweight plastic clogs that can be used both at home and on the go.
Why Bestseller? Crocs have sparked a trend, and while some hate them and decry them as a fashion faux pas, others love the combination of comfort and functionality.
The Civil Code (BGB)
What is it about? A standard work of German law that contains fundamental laws for private individuals.
Why Bestseller? Lawyers, students, and interested laypeople regularly purchase the BGB, as it is an indispensable reference work that is updated regularly.
The Cafe on the Edge of the World – John Strelecky
What is it about? A philosophical narrative about the search for meaning and happiness in life.
Why Bestseller? The universal and inspiring approach has appealed to a wide audience.
The Child in You Must Find a Home – Stefanie Stahl
What is it about? A psychological book about self-reflection and working with the inner child.
Why Bestseller? Topics such as self-help and mental health have become increasingly popular in recent years, and Stefanie Stahl is a respected author in this genre.
De’Longhi EcoDecalk Descaler
What is it about? Descaler for coffee machines that removes deposits and extends the lifespan of devices.
Why Bestseller? Coffee machines are widely used, and the demand for descalers is consistently high, as it is a consumable product. Additionally, De’Longhi is a well-known brand.
Echo Smart Speaker
What is it about? Amazon’s smart speaker with Alexa voice assistant, which controls smart devices, plays music, and more.
Why Bestseller? The combination of technology and convenience has made the Echo a popular gadget in many households.
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What is it about? Durable smoke alarm with award-winning status.
Why Bestseller? Legal requirements have made smoke alarms mandatory in many federal states, even in private households. Additionally, Stiftung Warentest is an institution in Germany that many people trust.
Fifty Shades of Grey – Hidden Desire
What is it about? An erotic novel that describes an intense relationship with BDSM elements.
Why Bestseller? The polarizing theme and extensive media discussion have turned the book into a hype, which was initially released as an e-book in self-publishing.
Fire TV Streaming Media Player
What is it about? Amazon’s streaming device that provides easy access to services like Netflix, Prime Video, and more.
Why Bestseller? Streaming is a central part of modern entertainment, and Amazon offers a very well-integrated solution with Fire TV that also works with non-smart TV devices.
Helene Fischer – Album “Farbenspiel”
What is it about? A musical album by the German singer featuring hits like “Atemlos durch die Nacht.”
Why Bestseller? Helene Fischer is one of the most successful artists in the German-speaking world, and the album has now achieved cult status.
INSTAX Mini Film Standard (20/PK)
What is it about? Instant film for INSTAX cameras.
Why Bestseller? Retro photography is becoming popular again, and the INSTAX market is booming. Additionally, films need to be regularly repurchased.
Kindle eReader
What is it about? Amazon’s eBook reader with an eye-friendly display and long battery life.
Why Bestseller? Reading eBooks is convenient, and Amazon dominates the market with a vast selection of books included in the Prime subscription.
Lavazza Caffè Crema Classico
What is it about? A blend of Arabica and Robusta coffee beans, ideal for espresso.
Why Bestseller? Lavazza is a brand synonymous with quality, and the consumption of coffee is firmly rooted in German everyday culture.
Philips OneBlade Replacement Blades
What is it about? Blades for the Philips OneBlade razor, suitable for precision shaving and trimming.
Why Bestseller? The OneBlade is popular among consumers, and replacement blades are a necessary consumable product.
Rico, Oskar and the Deeper Shadows – Andreas Steinhöfel
What is it about? A children’s book about adventure and friendship, full of humor and charm.
Why Bestseller? Children’s literature is timeless, and the story has received numerous awards. Additionally, the author is well-known in Germany.
SanDisk Ultra USB 3.0 Flash Drive
What is it about? A fast USB drive with a storage capacity of 64 GB.
Why Bestseller? Data storage is universal, SanDisk is well-known, and represents quality.
SodaStream DuoPack Glass Carafes
What is it about? Replacement bottles for SodaStream devices made from high-quality glass.
Why Bestseller? The SodaStream is found in many German households, but it often comes with only two plastic bottles. Those who want to increase capacity or prefer glass will purchase this product.
VARTA AA Batteries (Bulk Pack)
What is it about? Batteries for everyday use in a convenient bulk pack.
Why Bestseller? Batteries are a daily essential, but they are often relatively expensive in retail. The bulk pack offers a good price-performance ratio.
Conclusion
The Amazon bestseller page is a useful source of inspiration for both sellers and customers alike. It provides insights into current trends, seasonal demand, and popular products. However, sellers should exercise caution: the bestsellers are merely a starting point for product research and do not guarantee personal success. They reveal nothing about margins, market saturation, or target audiences. In-depth market analysis and innovative product ideas remain crucial for maintaining a competitive edge in the long term.
For the 25th anniversary of Amazon.de, the e-commerce giant has published which items have had a significant impact on the market over the years – from everyday consumables like razor blades and batteries to cultural phenomena like Adele’s album “25” or the novel “Fifty Shades of Grey.” Nevertheless, these examples highlight the diverse and dynamic needs of customers – whether it’s the search for entertainment, comfort, practicality, or emotional resonance. Successful products often combine functionality, quality, and a clear understanding of customer needs, making them bestsellers.
Frequently Asked Questions
What does the Amazon Bestseller Rank mean?
The Amazon Bestseller Rank (BSR) indicates the sales ranking of a product within its category, based on current and historical sales figures. A low rank (e.g., #1) means that the product is selling particularly well. The rank is updated hourly.
How do you find the best-selling items on Amazon?
The best-selling items can be found on the Amazon bestseller page, which is organized by categories. Alternatively, you can search for items with the “Bestseller” label within the respective product categories.
Which products are not allowed to be sold on Amazon?
Products that violate Amazon’s policies, such as counterfeit goods, dangerous or illegal products, prohibited substances, or unapproved food items, are not allowed to be sold. Additionally, there are strict restrictions for certain categories (e.g., medical devices).
When is a book considered a bestseller on Amazon?
A book is classified as a bestseller when it achieves the lowest Amazon Bestseller Rank (e.g., #1) in its category. This depends on sales figures compared to other books and is updated regularly.
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