Which Amazon FBA tools can marketplace sellers really use? 12 Recommendations for Sellers
Those who run a successful business know that time scarcity is a crucial factor in daily operations. There are always a thousand things to do at once, and the day never seems to have enough hours. This also applies to professional Amazon FBA sellers who want to advance their business. Optimizing processes is therefore an important item on the to-do list. In the digital context, it makes sense to use appropriate Amazon FBA tools.
Such software not only saves time but is also significantly more precise than humans can ever be, thus delivering better results. The demand is correspondingly high – but unfortunately, the supply is also overwhelming. Therefore, we have examined which tools are essential for FBA sellers on Amazon and compiled the ten best recommendations for you.
12 Recommendations: The Most Useful Amazon FBA Tools
All-in-One Tools
All-in-One tools are the all-inclusive solution for Amazon FBA sellers. Tools of this kind combine several modules into one software. This can offer advantages in both handling and financially, but sellers are also tied to these providers.
#1: Perpetua
Perpetua offers an all-in-one solution for both sellers and vendors, in which the provider has combined various Amazon tools. From keyword acquisition to PPC optimization, budget allocation, and reporting, as well as Amazon Sponsored Ads and publisher reviews, Perpetua leaves almost no wishes unfulfilled.
Perpetua also offers the ability to fine-tune so that you can align the aforementioned solutions precisely with your business goals.
#2: Amalyze
Amalyze also promises a complete range of Amazon FBA tools. With its advanced competitor analysis, you can spy on the competition, and the keyword tool helps sellers find relevant search terms for their ASINs. Market observation allows you to read the bestsellers in a category, see which products are sold by Amazon, or identify similar products sold by competitors.
In addition, Amalyze naturally also analyzes your own performance. How have reviews and ratings developed? Which product ranks for which keywords? And are there already PPC ads such as Sponsored Ads for a particular keyword?
#3: Helium 10
Helium 10 tools are also well-known among Amazon FBA sellers. They include solutions for product and keyword research, listing optimization, and the automation of recurring tasks.
But analysis and marketing are also not overlooked. For example, Helium 10 can analyze suitable keywords for campaigns or competitors and products. Sellers who are just starting to sell on Amazon do not have to pay for the entire suite of tools right away; instead, they can conveniently choose only the tools they need for their situation.
More recommendations for a good Amazon FBA analysis tool can be found here: With these 5 Amazon analysis tools, you save time, money, and nerves.
SEO Tools
Ultimately, Amazon is nothing more than a search engine for products. In this function, it operates based on keywords. Search Engine Optimization is therefore a very important aspect for anyone who wants to sell successfully on Amazon. Tools in this category are essential for a profitable Amazon FBA business.
#4: Google Trends
Based on experience, Amazon sellers often underestimate this tool, and not everyone uses the free service. With Google Trends, you can not only identify current keyword trends and potentially upcoming bestsellers but also check the seasonality of products – and all for free.
For example, comparing the keywords “gingerbread” and “gummy bears” clearly shows that interest in gingerbread has been strongly seasonal in the past, while interest in gummy bears has been minimal.
Additionally, other interesting data can be extracted, such as regional differences. For example, interest in gingerbread was slightly higher in Bavaria than in other federal states. And a look at similar search queries might already provide the next marketing idea: Pepper and Frost Gingerbread.
#5: Keywordtool.io
Especially for small Amazon FBA sellers, tools can be a significant cost factor. The research tool keywordtool.io is free to use and allows you to narrow down your research both by country and specifically focus on Amazon.
The tool uses the autosuggest feature of various search engines as its data source. It provides relevant long-tail search terms for a main keyword. However, those who want to know the estimated search volume will need to purchase the pro version.
Sourcing and Product Research
One of the most important tasks for an online seller is certainly sourcing and researching new profitable products. Those who want to accomplish this without a good Amazon FBA product research tool have a lot of work ahead of them. The following solutions can help.
#6: Jungle Scout
With Jungle Scout, you can optimize listings and track keywords over a specific period. Automated responses to product reviews are also possible. However, the tools for product research and supplier search are particularly valuable for Amazon FBA sellers. In the Supplier Database, you can research the manufacturers of specific products. It is also possible to search by specific ASINs, brands, or companies.
New and small FBA sellers, as well as those operating in niche markets, may also be interested to know that this Supplier Database also displays manufacturers with similar products who are willing to fulfill smaller order quantities.
#7: Tiptrans
Before a new product is added to the portfolio, Amazon sellers usually want to see it once. The manufacturer then sends these samples to the marketplace seller so they can get an impression of the quality, appearance, and functionality. This incurs shipping costs that can be quite significant, as sellers typically request multiple samples from different, often Asian, manufacturers.
The Amazon FBA tool Tiptrans allows you to collect all these samples and then ship them together to the destination country. This way, the seller saves money, as they only have to pay shipping costs once. Until shipping, Tiptrans stores the products in its own warehouses.
#8: CamelCamelCamel
Product research also includes price tracking and analysis of historical data for products available on Amazon – especially those of competitors. Insights into the price development of certain products help make informed business decisions regarding your own products.
CamelCamelCamel offers exactly that. Behind the somewhat quirky name is a free tool whose main function is to track the price history of products on Amazon. To monitor price developments over time, users can either search for a specific item or enter the URL of a product page on Amazon. The tool then generates a graph that displays the price changes.
This graph includes both current and historical prices, as well as any fluctuations or sales that have occurred during that time period.
#9: Sonar
Unlike other research tools that help buyers find good deals, Sonar has been specifically developed for Amazon sellers.
When optimizing product listings, Sonar is a helpful tool. It provides valuable insights into relevant keywords and search terms used by Amazon customers. By integrating powerful keywords into your product listings, you can not only improve the visibility of your offers but also increase organic traffic and sales on the platform.
Sonar offers both a free version with basic functionality and a paid version – Sonar Pro – which provides additional features and more detailed data. For example, Sonar Pro offers advanced search volume data, competitor tracking, and the ability to save and export keyword lists.
Price adjustment, product performance tracking, and FBA reimbursement
Some Amazon FBA tools greatly simplify daily operations, while others are essential for business success. A good repricer that handles price optimization definitely falls into this category. Another crucial aspect of a successful FBA business is monitoring its performance, which can be achieved through a profit dashboard. Additionally, every seller should use a tool for reimbursing FBA errors, unless they want to give away their money to Amazon for no reason.
#10: SELLERLOGIC Repricer
Of course, we recommend our repricer here. However, the SELLERLOGIC Repricer actually works a bit differently than many conventional repricers used by Amazon FBA sellers. Tools of this kind often implement rigid rules like “The price is always two cents below the cheapest competitor product.” The problem with this is twofold: First, it sets off a dangerous downward spiral, as competitors also try to be the cheapest to win the Buy Box, for example. Second, this type of price adjustment does not take into account the many other metrics that are crucial for Buy Box share or ranking – such as seller performance.
The SELLERLOGIC Repricer, on the other hand, works dynamically and intelligently. This means it not only considers important metrics but also comprehensively analyzes the market situation. It initially sets the price low enough to win the Buy Box. However, it then optimizes the price again – ensuring that the Buy Box is held not at the lowest price, but at the highest possible price.
#11: SELLERLOGIC Business Analytics
No matter how high your sales figures are, at the end of the day, the profitability of your FBA business is what matters. Therefore, it is essential to keep an eye on the relevant metrics and respond in a timely manner when necessary.
SELLERLOGIC Business Analytics can visualize the performance of your FBA business on different levels, namely in relation to an Amazon account, a marketplace, and even each individual product. The tool presents complex product data in a simplified manner, is intuitive to use, and offers various filtering options. This allows Amazon sellers to view the development of relevant metrics for each individual product across different marketplaces and gain important insights.
With SELLERLOGIC Business Analytics, unprofitable products can be quickly identified, as well as those with the highest profit. Based on detailed profit and cost overviews, you can make data-driven decisions and leverage the growth potential of your Amazon business.
#12: SELLERLOGIC Lost & Found
Another tool from the SELLERLOGIC suite is Lost & Found. If you don’t want to give away your money to Amazon unnecessarily, you should definitely take advantage of this. Countless items are taken from the shelves, packaged, and shipped every day in the logistics centers. It is not surprising that mistakes happen. Products can get damaged, returns may never arrive, or FBA fees may be incorrectly calculated.
For this, Amazon must compensate FBA sellers. Tools like Lost & Found sift through all FBA reports and promptly report irregularities. Lost & Found can even do this retroactively for up to 18 months. And the best part is that experienced Amazon professionals are available in customer service – if there are any issues with a reimbursement, our Customer Success team assists for free in communication with Amazon.
Conclusion: Successful Without Amazon FBA Tools? Unthinkable!
The diverse demands of an FBA business turn the seller into a true all-round talent. Sourcing in the morning, SEO in the afternoon, and a bit of competitive analysis in the evening. Some of these tasks can be simplified or even fully automated through appropriate software.
Whether the choice leans towards an all-in-one solution or various Amazon FBA tools from different providers to facilitate work certainly depends on personal requirements. However, some tools, such as those for keyword research, price optimization, or performance tracking, are crucial for success and should therefore be selected with particular care.
Image credits in the order of the images: © Andrey Popov – stock.adobe.com / © metamorworks – stock.adobe.com / © jamesteohart – stock.adobe.com / Screenshot @ Google Trends / Screenshot @ Google Trends / © XuBing – stock.adobe.com / © Looker_Studio – stock.adobe.com
