Which Amazon FBA tools can marketplace sellers really use? 12 recommendations for sellers
Those who run a successful business know that lack of time is a crucial factor in daily operations. There are always a thousand things to do at the same time, and the day never seems to have enough hours. This also applies to professional Amazon FBA sellers who want to advance their business. Optimizing processes is, in this sense, an important item on the to-do list. In the digital context, it makes sense to use corresponding Amazon FBA tools.
Because such software not only saves time, but in many areas it is also significantly more precise than a human can ever be, and therefore delivers better results. The demand is correspondingly high – but unfortunately, the supply is also overwhelming. We have therefore looked at which tools are essential for FBA sellers on Amazon and compiled the ten best recommendations for you.
12 recommendations: The most useful Amazon FBA tools
All-in-One Tools
All-in-One tools are the all-inclusive solution for Amazon FBA sellers. Tools of this kind combine several modules in one software. This can offer advantages both in handling and financially, but at the same time, sellers are also tied to this provider.
#1: Perpetua
Perpetua offers an all-in-one solution for both sellers and vendors, in which the provider has combined various Amazon tools. From keyword generation to PPC optimization, budget allocation, and reporting, as well as Amazon Sponsored Ads and publisher reviews, Perpetua leaves almost no wishes unfulfilled.
Perpetua also offers the possibility of fine-tuning, so you can align the aforementioned solutions precisely with your business goals.
#2: Amalyze
Amalyze also promises a complete range of Amazon FBA tools. With the sophisticated competitor analysis, sellers can spy on the competition, and with the keyword tool, they can find relevant search terms for their ASINs. Market observation allows, for example, reading the bestsellers of a category, which products are sold by Amazon, or which similar products the competitor sells.
In addition, Amalyze naturally also analyzes its own performance. How have reviews and ratings developed? Which product ranks for which keywords? And are there already PPC ads such as Sponsored Ads for a keyword?
#3: Helium 10
Also well-known among Amazon FBA sellers are the tools from Helium 10. They also include solutions for product and keyword research, listing optimization, and the automation of recurring tasks.
But analysis and marketing are also not neglected. For example, Helium 10 can analyze suitable keywords for campaigns or competitors and products. Sellers who are just starting to sell on Amazon do not have to pay for the entire range of tools right away, but can conveniently choose only those tools that they need in their situation.
Even more recommendations for a good Amazon FBA analysis tool can be found here: With these 5 Amazon analysis tools, you save time, money, and nerves.
SEO Tools
Ultimately, Amazon is nothing more than a search engine for products. And in this function, it operates based on keywords. Search Engine Optimization is therefore a quite important aspect for anyone who wants to sell successfully on Amazon. For a profitable Amazon FBA business, tools of this category are therefore essential.
#4: Google Trends
Based on experience, Amazon sellers often underestimate this tool, and not everyone uses the free service. With Google Trends, you can not only identify current keyword trends and potentially upcoming bestsellers, but also check the seasonality of products – and all for free.
For example, when comparing the keywords “gingerbread” and “gummy bears,” it is clear that interest in gingerbread has been strongly seasonal in the past, while for gummy bears, it has hardly been so.
Similarly, other interesting data can be extracted, such as regional differences. For example, interest in gingerbread was slightly higher in Bavaria than in other federal states. And a look at the related search queries might already yield the next marketing idea: Pepper and Frost Gingerbread.
#5: Keywordtool.io
Especially for small Amazon FBA sellers, tools can be a cost factor that should not be underestimated. The research tool keywordtool.io is free to use and allows for narrowing down the research both by country and specifically focusing on Amazon.
The tool uses the autosuggest feature of various search engines as its data basis. It provides relevant long-tail search terms for a main keyword. However, those who want to know the estimated search volume must purchase the pro version.
Sourcing and product research
One of the most important tasks of an online retailer is certainly sourcing and researching new profitable products. Anyone who wants to accomplish this without a good Amazon FBA Product Research Tool has a lot of work ahead of them. The following solutions can help.
#6: Jungle Scout
With Jungle Scout, listings can be optimized and keywords can be tracked over a certain period of time. Automated responses to product reviews are also possible. But especially valuable for Amazon FBA sellers are the tools for product research and supplier search. In the Supplier Database, manufacturers of certain products can be researched. It is also possible to search by specific ASINs, brands, or companies.
New and small FBA sellers, as well as those who operate more in niches, may also be interested to know that this Supplier Database also shows manufacturers with similar products who are willing to fulfill smaller order quantities.
#7: Tiptrans
Before a new product is added to the portfolio, Amazon sellers usually want to see it once. The manufacturer then sends these samples to the marketplace seller so that they can get an impression of quality, appearance, and function. This incurs shipping costs that are not insignificant, as sellers typically request several samples from different, mostly Asian manufacturers.
The Amazon FBA tool Tiptrans allows all these samples to be collected and then shipped together to the destination country. This way, the seller saves money, as they only have to pay shipping costs once. Until shipping, Tiptrans stores the products in its own warehouses.
#8: CamelCamelCamel
Product research also includes price tracking and analysis of historical data for products available on Amazon – especially those of the competition. Insights into the price development of certain products help make smart business decisions regarding one’s own products.
CamelCamelCamel offers exactly that. Behind the somewhat quirky name is a free tool whose main function is to track the price history of products on Amazon. To track price developments over time, users can either search for a specific item or enter the URL of a product page on Amazon. The tool then generates a graph that represents the price changes.
This graph includes both the current and historical prices as well as any fluctuations or sales that have occurred during this period.
#9: Sonar
In contrast to other research tools that help buyers find good deals, Sonar has been specifically developed for Amazon sellers.
When optimizing product listings, Sonar is a helpful tool. It provides valuable insights into relevant keywords and search terms used by Amazon customers. By integrating powerful keywords into your product listings, you can not only improve the visibility of your offers but also increase organic traffic and sales on the platform.
Sonar has both a free version with basic functionality and a paid version – Sonar Pro – which offers additional features and more detailed data. Sonar Pro provides, for example, advanced search volume data, competitor tracking, as well as the ability to save and export keyword lists.
Price adjustment, product performance tracking, and FBA reimbursement
Some Amazon FBA tools greatly facilitate daily operations, while others are essential for business success. A good Repricer, which handles price optimization, definitely belongs in this category. Another key aspect of a successful FBA business is monitoring its performance, which is made possible through a profit dashboard. Every seller should also use a tool for FBA error reimbursement, unless they want to give their money to Amazon for no reason.
#10: SELLERLOGIC Repricer
Of course, we recommend our Repricer here. But in fact, the SELLERLOGIC Repricer works somewhat differently than many conventional Repricer that Amazon FBA sellers use. Tools of this kind often implement rigid rules like “The price is always two cents below the cheapest competitor product.” The problem with this is as follows: First, it sets off a dangerous downward spiral, as the competitor also tries to be the cheapest in order to win, for example, the Buy Box. Second, this type of price adjustment does not take into account the many other metrics that are extremely important for Buy Box share or ranking – such as seller performance.
The SELLERLOGIC Repricer, on the other hand, works dynamically and intelligently. This means it not only takes into account the important metrics but also comprehensively analyzes the market situation. It initially sets the price low enough for the product to win the Buy Box. However, it then optimizes the price again – ensuring that the Buy Box is maintained not at the lowest, but at the highest possible price.
#11: SELLERLOGIC Business Analytics
No matter how high your sales figures may be, at the end of the day, the profitability of your FBA business is what counts. Therefore, it is essential to keep an eye on the relevant metrics and respond in a timely manner when necessary.
SELLERLOGIC Business Analytics can visualize the performance of your FBA business on different levels, namely in relation to an Amazon account, a marketplace, and even for each individual product. The tool presents complex product data in a simplified manner, is intuitively operated, and offers various filtering options. This allows Amazon sellers to view the development of relevant metrics for each individual product across different marketplaces and gain important insights.
With SELLERLOGIC Business Analytics, unprofitable products can be quickly identified, as well as those with the highest profit. Based on detailed profit and cost overviews, you can make data-driven decisions and leverage the growth potential of your Amazon business.
#12: SELLERLOGIC Lost & Found
Another tool from the SELLERLOGIC stable is Lost & Found. Anyone who does not want to give their money away to Amazon for no reason should definitely make use of this. In the logistics centers, countless items are taken from the shelves, packaged, and shipped every day. It is not surprising that mistakes happen. Products can get damaged, returns may never arrive, or FBA fees may be calculated incorrectly.
For this, Amazon must compensate FBA sellers. Tools like Lost & Found scour all FBA reports and promptly report irregularities. Lost & Found can even do this up to 18 months retroactively. And the best part is that experienced Amazon professionals are in customer service – if there are any issues with a reimbursement, our Customer Success team assists for free in communication with Amazon.
Conclusion: Successful without Amazon FBA tools? Unthinkable!
The diverse demands of an FBA business make the seller a true all-round talent. Sourcing in the morning, SEO in the afternoon, and a bit of competitive analysis in the evening. Some of these tasks can be simplified or even fully automated through appropriate software.
Whether the choice falls on an all-in-one solution or various Amazon FBA tools from different providers to facilitate one’s work certainly depends on personal requirements. However, some tools, such as those for keyword research, price optimization, or performance tracking, are crucial for success and should therefore be selected with particular care.
Image credits in the order of the images: © Andrey Popov – stock.adobe.com / © metamorworks – stock.adobe.com / © jamesteohart – stock.adobe.com / Screenshot @ Google Trends / Screenshot @ Google Trends / © XuBing – stock.adobe.com / © Looker_Studio – stock.adobe.com
