Infographic: These are the 13 steps to winning the Amazon Buy Box!
For many Amazon sellers, everything revolves around winning the Amazon Buy Box. Because over 90 percent of customers order through the small yellow box in the upper right corner of the product page. Other sellers listed below receive very few sales. Therefore, it is crucial to always keep Amazon Buy Box optimization on your to-do list.
Even though ultimately the A9 algorithm makes the selection, sellers can do a lot to increase their chances of landing in the Buy Box on Amazon. However, the situation is complex: a whole range of criteria play a role. Whether it’s shipping time or seller performance – keeping track of it all is a challenge in itself.
All requirements for the Buy Box in an infographic
For this reason, the following infographic summarizes the criteria for winning the Buy Box: What minimum requirements must you, as a seller, meet in any case to qualify? And what values should you achieve to maximize the likelihood of receiving the Amazon Buy Box? The competitive pressure on the online marketplace is extremely high. Only when all metrics align will the seller receive the shopping cart field for their product.
To open the infographic for the Amazon Buy Box in a new window, simply click on the graphic! Prefer reading? Here we have detailed all the criteria for you: “How to Keep Your Amazon Metrics in Check!”
