10 High Performance Amazon Analytics Tools for Sellers

An Amazon analytics tool helps you track your progress.

Last updated June 9, 2022

Is there a way to be successful in any business without knowing and measuring your Key Process Indicators (KPI)? In all honesty: it’s very difficult. This is true also and particularly on highly competitive platforms like Amazon. The question is: How do you keep track of KPI? How do you keep an eye on your revenue, your SEO and PPC performance, on your Buy Box share? Easy, you need an Amazon analytics tool. Here are 10 Amazon analytics tools for sellers that want to their business to excel.

Before we deep dive into the intricate landscape of Amazon analytics tools, we should mention why it is crucial to keep track of your KPI. The thing is, if you don’t know what’s going on in your business and on the platform, you are gambling with the success of your business. The upfront analysation of the platform’s data and your own data enables you to plan what to do next. In a second step, the data allows you to control your actions and adapt accordingly to the response you got. The famous cycle plan -> execute -> analyze -> adapt does not work without the necessary basic information. Due to that, the information you can retrieve from an Amazon data analytics tool determines how effective you can work.

As is always the case, reliable data does not come without the cost. If you take a closer look at what is out there, you will find a broad spectrum of possible Amazon data analysis tools from providers with different features and, of course, different price ranges. While we will focus on analytics tools in this text, there are of course many other software solutions for all areas. Click here if you want to find out more about Amazon sellers and their tools and how much work they really save.

How to Choose the Right Analytics Tool – Vital Metrics for Any Business

Finding the right analytics tools for your Amazon business isn’t easy. The platform has evolved into a robust ecosystem with a lot of involvement by third-party participants.

Amazon is a very competitive platform, and you must use the finest tools for Amazon sellers to get an advantage over your competition. The top Amazon analytics tools will enable you to keep track of your own performance as well as that of your competitors.

While keeping an eye on your competitors, analytics tools will assist you in making the best judgments. With so many Amazon analytics tools on the market today, picking the best one might be difficult. When you know what you’re looking for, though, choosing Amazon analytics tools becomes a lot easier. Objectives, cost, user interface, integration, and scalability are some of the variables to consider while selecting analytics tools.

Depending on its primary aim, analytics tools usually come with a variety of capabilities. As a consequence, determining the exact functions you’re searching for in an analytic tool is critical.

What to Look For in an Amazon Analytics Tool

It’s easy to get swept away by the abundance of today’s tools and their functions; but what you really want from an analytics tool is visibility into some of your Amazon brand’s most important business indicators.

As an Amazon seller, you should be concerned with the following critical metrics:

  • Inventory Performance
  • Product Ranking
  • Seller Rating
  • Sales Revenue
  • Order Defect Rate
  • Fulfillment Performance

It’s critical to keep an eye on such metrics to evaluate how your company is doing. Thankfully, Amazon analytics tools can provide you with insights into the majority of these data without the need to manually calculate them.

Here are a couple of tools that will help you with the tracking and the follow up measures of the above mentioned criteria.

Pricing for analytics tools on Amazon can vary.

10 Amazon Analytics Tools for Your Perfect Analysis

Whether it is simple keyword research or an extensive competition analysis on Amazon, the analytics tool landscape offers something for every taste. We would also like to emphasize that this list is no complete overview. But these 5 tools are some of the most popular out there and worth a closer look if you want to improve your tracking.

Are you looking for a Price Tracker? Find some of the best tools in this article here: Best Amazon Price Tracker – 7 Solutions for Your Business

#1: Sellics 

Under all Amazon analytics tools, Sellics is one of the biggest.

Sellics (who has joined forces with Perpetua) offers two separate solutions with their Seller and Vendor edition. The software provider promises its users an all-in-one solution, encompassing all the tools you need for successful tracking. With its Amazon analytics tool, Sellics’ offer includes the following functions:

  • Keyword, SEO, and ranking optimization: Research of relevant keywords, direct comparison with competitor sites, and fully automatic recording of the current sales rank.
  • PPC campaigns: Automate routine tasks, provide data-based decision support and improve ROI through comparative analysis of ongoing campaigns.
  • Profit Tracker: Calculate the actual profit and assortment analysis in an automated way.
  • Product research: Benefit from ASIN and the Amazon product analysis tool, including bestsellers and competitor evaluation.
  • Amazon Evaluation Management.
  • Inventory management.

The Sellics Vendor Edition also monitors the Buy Box and provides an overview of the impact that sponsored PPC ads have on your sales. The Seller Edition costs between €37 and €297 per month, depending on the duration of the contract and the user’s annual turnover on Amazon. The price of the Sellics Vendor Edition is significantly higher and depends on a number of factors that sellers must disclose before signing a contract.

Regarding a free trial, it is not openly advertised on their website, but there are options in regard to attaining a 14 day free trial.

#2: SellerApp

Amazon analytics tools like SellerApp offer a great deal.

When it comes to obtaining data-driven insights for selling on Amazon, SellerApp is a tool you have to take into further consideration. Like many other software solutions, SellerApp does not focus on one feature but combines multiple capabilities under one platform. By using SellerApp, you can improve your business on multiple levels, since the solution assists you in searching for the right products, selling those products while benefiting from AI and data intelligence, and also scaling and optimizing the visibility of your SKUs.

While having a wide range of options on offer, SellerApp is especially adept when it comes to PPC ads. If you want to learn more about Amazon PPC tips that will boost your Amazon sales, have a look at SellerApp’s guest post for us.

#3: Jungle Scout 

Analytic tools like JungleScout are a classic.

Another well-known and popular Amazon analytics tool is Jungle Scout. It offers a feature set for Amazon similar to that of Sellics. The tool allows you to find new profitable products, while also enabling you to conduct the competition and keyword analysis. Individual marketplace products can be monitored to track sales on the platform. Keyword trends indicate increased demand for specific items early on.

A special feature of Jungle Scout’s Amazon analytics tool is Supplier Base. This tool enables retailers to find trustworthy suppliers as well as the top customers of these suppliers. You can also assign certain products to a specific manufacturer. Jungle Scout promises its customers that anyone will find a supplier, even for products of a specific niche. In contrast to Sellics, the costs are not dependent on annual sales. They range between 35€ and 60€ per month, depending on the exchange rate.

#4: AMZ Tracker

When it comes to Amazon analytics tools, AMZ tracker is among the best.

Divided into an offensive and a defensive strategy, this solution is great for monitoring your product ranking in terms of keywords. It also enables you to keep an eye on the competition and prevent attacks on your account.

The Keyword Tracking software lets you know when your products are ranking for keywords that are relevant to your business. It also allows you to track the products of your competition and to see when something changes that may require you to adjust your own strategy.

What’s more – and especially attractive in the current Amazon environment – is that this Amazon analytics tool alerts you when another seller is attempting to hijack your account and enables you to reclaim it easily. Anyone whose account has ever been hacked will know what a pain that is and will most certainly appreciate this feature of the AMZ Tracker. Check out this interview if you are interested in finding out more about what to do when someone steals your brand.

#5: DataHawk

Tools for analytics on Amazon include Datahawk.

Like in many other fields, the term “data-driven business” has become well-known in e-commerce, although the concept has been around for quite some time. Every online shop relies on data to improve their metrics, be they in form of customer data, data on how the ads are doing, or what items are flying off the shelves (or not). At the end of the day, you can’t improve what you can’t measure and that’s where DataHawk comes in. This Amazon analytics tool has specialized in being able to provide its customers with the ability to monitor their performance in regard to search, products, market, financial, and advertising data. This one-stop-shop solution offers several features. 

  1. DataHawk Finance provides all the necessary information you need in regard to the sales aspect of your business, enabling you to keep an eye on the finances of your company and seek out possibilities to either improve them or minimize deficits.
  2. Datahawk Product is a conglomerate of multiple product tools for Amazon. It allows you to keep track of the BSR, certain products and how they rank and price ratings
  3. DataHawk Advertising is the tool that you need if you want to improve the performance of your Sponsored Ads while ensuring that your ACoS on Amazon is also reduced. In order for you to do that, DataHawk provides you with KPIs on ASIN levels and custom reports on advertising metrics. This means that you can then track and analyze the impact your ads are having on sales and whether it is worthwhile continuing them or not.
  4. DataHawk SEO offers you recommendations in regard to content optimization of your product details page, thereby increasing organic traffic and conversion rates. The feature is available for Walmart and Amazon.

#6: Helium 10

As an Amazon analytics tool, Helium 10 is one of the more well-known variants.

Helium 10 also promises an all-in-one package for marketplace sellers and has various tools available for different purposes. If you are looking for an Amazon product analytics tool, Helium’s product research section contains solutions for trend research and profit calculation. Additionally, with the included Amazon review analysis tool the evaluation of customer comments is simplified substantially.

Using the right keywords to help potential buyers find the products is also crucial on Amazon. Helium’s analytics tool finds such keywords. Users can also view the search volume of competitors’ keywords.

Finally, Helium can also be used to optimize the listing. For example, users are able to analyze which product ranks for which keyword. Helium also provides keywords that are suitable for a PPC campaign.

#7: Amalyze

If you are looking for reliable analytics for Amazon, try Amalyze

Another well-known analytics tool for Amazon sellers is Amalyze. Among others, it includes tools from the following areas:

  • Product research, analysis, and monitoring.
  • Keyword research and tracking.
  • Market, niche, and category analyses.
  • Review analysis.

The niche and category analysis can provide interesting insights into the products that other merchants are selling. Moreover, users can check how many people use Fulfillment by Amazon and how the reviews of a product affect its ranking.

Amalyze can also evaluate the sponsored ads or PPC campaigns. For example, it provides information on whether advertising has actually been delivered to potential buyers. Users can also find out for which keywords competitors are placing PPC ads and which keywords could still be useful in terms of advertising.

#8: PacVue

As an Amazon analytics tool, Pacvue offers a lot of options

PacVue is a software solution that combines holistic retail data with recommended actions, focused on brand sellers and enterprises. Applicable to 12 marketplaces worldwide, the PacVue platform offers solutions for advertising, sales, and intelligence, enabling you to optimize ad campaigns, your competitor research, and your digital shelf across Amazon and Walmart.

Especially in regard to ad campaigns, PacVue’s Share of Voice feature can help sellers and brands improve their position on the market. Since ROI and ROAS alone often do not show you enough information on how your brand is actually doing, Share of Voice further includes metrics such as competitor research and brand health, this in turn helps you align your ad campaigns to more data oriented metrics and also enable you to keep a closer eye on your products and their performance as a whole.

There is no pricing table available on their website, but you can request a free demo.

#9: HelloProfit

An Amazon analytics software you have to know about is HelloProfit.

HelloProfit is a platform with five strong tools encompassing live sales updates, visualized data, and a community-driven software.

  1. The ‘Merchant and Product’ Dashboard enables you to monitor your seller and product detail at a glance. The grouping of all relevant data onto one dashboard saves you time and nerves.
  2. The ‘Payout Reporting’ feature allows you to drill down on the financial elements of your business and take a closer look at what products sell best in bi-weekly reporting mechanisms.
  3. Benefit from ‘Instant Notifications’ in regard to many different crucial factors in your business. Whether it’s a sales drop or the loss of the Buy Box, HelloProfit lets you know directly.
  4. The ‘Customers and Orders’ feature lets you know which customers repeatedly buy at your store or which ones refund on a regular basis.

Seeing all the data you need in one place and being able to hide the data you don’t need is a very helpful asset and will save you a lot of time in the long run. HelloProfit is the right tool for that. They do not communicate their pricing openly on their website, however, they do have a free trial of 21 days.

#10: ManageByStats

The Amazon analytics tool ManageByStats keeps its promises in regard to data.

This software solution fulfills the promise that they (and every other Amazon tool) announce on their website: log in once and be able to do it all. ManageByStats was created by sellers for sellers and they have built up a nice portfolio of products every seller can find a use for.

  1. The Seller Tools that ManageByStats offer consist of a profit dashboard, a tool for financial analysis, a trend analyzing tool, a tool for product grouping and management, a customer- and a transactions database, an automation for feedback and review requests and an inventory manager.
  2. The Advertising Manager gives you full awareness of everything that has to do with PPC ads and gives you an edge over the users that are running their PPC ads out of SellerCentral alone.
  3. The Retriever is a free tool which gives you all the relevant information you need on products that you find on Amazon.
  4. The Product Finder enables you to browse millions of products in a daily updated database in search of your new top seller.   

Once You Have Your Amazon Analytics Tool – What’s Next?

Unfortunately, a tool for technical analysis alone is not the key to success on Amazon. There are still at least two tools that every seller should use: a repricer and an FBA error analytics tool.

Especially the repricer is important on Amazon, because an analytics tool only really makes sense if your offers are competitive at all. 90 percent of all products are sold via the Buy Box – if you don’t have it, you can analyze your competitors as precisely as you like, significantly more sales will not come out for you.

Amazon Analytics Tool: Check! What’s next?

Which Amazon analytics or analysis tools are the best?

Unfortunately, a tool for technical analysis alone is not the key to success on Amazon. There are still at least two tools that every seller should use: a repricer and an FBA error analysis.

Especially the repricer is important on Amazon, because an analytics tool only really makes sense if your offers are competitive at all. 90 percent of all products are sold via the Buy Box – if you don’t have it, you can analyse your competitors as precisely as you like, significantly more sales will not come out for you.

Intelligent Price Adjustment

In addition to excellent customer service, the price plays a key role in winning the Buy Box. Finding the ideal price is no easy task and very time-consuming. The larger the assortment and the higher the sales figures, the harder it becomes for the retailer to cope with the workload.

What does this mean? Well, basically it means that automatic price adjustment is essential if you want to appear in the Buy Box regularly. Our SellerLogic Repricer does just that. Now you’re thinking: “What exactly makes their repricer better than the others?”. Fair question. The advantage of our SellerLogic Repricer is the way it works: unlike other repricers, it does not set rigid rules (e.g. “always two cents cheaper than the competition”). Instead, it analyses the market situation and adjusts the price with regard to all relevant key figures. What is the concrete benefit for you as a seller? Simple: you are able to sell your products not at the cheapest but at the best possible price. Moreover, you are able to optimise your presence on Amazon with an analytics tool. If you want to take a look yourself, click on this link and check out our product page.

Lost, but Found: Amazon Owes You Money!

When you’re running a business, it’s easy to overlook an item that disappeared along the way, or to incorrectly book one return. However, the costs that come with these minor mistakes pile up to a sizeable amount. On average, FBA sellers who use the SellerLogic Lost & Found tool get a refund of around €6,300 per year (as of April 2019). However, large retailers with many FBA shipments may even receive much higher sums for FBA errors.

Why do you need a tool for this? Can’t you just do this on your own? Yes, of course that is a viable option, but most people choose not to. That is because debugging often fails due to the available resources. Up to twelve FBA reports need to be consulted per transaction and then applied for reimbursement from Amazon. This high input of time and staff is usually not worth it without a suitable Amazon analytics tool. What’s more, Amazon allows you to retroactively follow up on some claims if they are not older than 18 months, which means if a mistake has occurred and no claim has been made so far, our SellerLogic Lost & Found solution can help you get your money back for this as well!

With Lost & Found, the workload is reduced to a minimum. The tool automatically analyses the user’s FBA transactions and creates a case for every suspicious transaction. Even the application text is pre-formulated and only needs to be copied to the Seller Central. In this way, sellers also able to get smaller reimbursement sums back. But a penny saved is a penny earned, right? If you feel the same way, click on this link, check out our Lost & Found solution and get your money back.

In a Nutshell: Staying Well Positioned with Amazon Analytics Tools

An analytics tool is essential if you want to continue staying relevant as a seller. Whether Amazon sellers rely on Sellics, Jungle Scout, Amalyze or a completely different tool is less decisive here, because the functional range of the one-stop-shop solutions is often quite similar. Even though the Amazon analytics tools are free, they still offer a lot of variation. So don’t hesitate to choose depending on personal preferences.

If you count yourself among the highly ambitious sellers, further measures (beyond an Amazon product analytics tool) are necessary. These measures include the use of an intelligent and dynamic repricer, a tool that adjusts prices on the online platform. Moreover, you might want to consider the automation and detection of FBA errors because this will save you a lot of money.

Image credits in order of appearance: © Devostock Public Domain – devostock.com / © fotogestoeber – stock.adobe.com /

SellerLogic Repricer
Enables, by means of dynamic and intelligent price control, to place the products in the Amazon Buy Box and sell them at the highest possible price.
SellerLogic Lost & Found
Monitors FBA processes for possible errors and assists sellers with their refund claims against Amazon. The seller sends the cases to Amazon via copy & paste.