Amazon selling fees: This is how expensive trading on the marketplace is
While, for example, classified ad platforms are designed for (also) private individuals to sell, Amazon focuses on professional sellers who trade goods online commercially and accordingly charges fees for using the marketplace. It is therefore very important for sellers to be aware of the applicable selling fees. Because these directly affect profitability and profit.
Amazon offers sellers a huge reach, but the platform charges various fees for this service – from sales commissions to shipping costs and fulfillment fees for FBA (Fulfillment by Amazon). Depending on the product category and chosen sales model, the fees can vary significantly.
The actual selling fees in the narrower sense are those charges that Amazon calculates per sold item based on the total price. In this article, you will learn which selling fees apply, how they are calculated, and which strategies can help you optimize costs.
What are the Amazon selling fees?
Selling fees are the costs that sellers must pay to Amazon in order to offer and sell their products through the marketplace. This is distinct from fees that cover additional services, such as the seller account or shipping through Amazon.
This sales commission is calculated proportionally based on the total cost of a product sale and varies widely. In many product categories, it is only 7%, but 45% is also possible (for accessories for Amazon devices). However, in most categories, they range between 7% and 15%.
In almost all categories, there is also the so-called minimum selling fee, which is currently €0.30 and is charged per item.
A good understanding of these fees is essential to calculate your own profitability and to carry out a well-informed pricing calculation. You can also check which fees apply at Amazon in the selling fees calculator.
Amount of Amazon selling fees per product category
All selling fees are calculated based on the total sale price. This is the amount that the buyer actually has to pay and consists of the product price, shipping costs, and any additional costs such as for gift wrapping.
Total sale price = item price + shipping costs + any additional costs
| Product category | Percentage selling fee | Minimum selling fee of €0.30 |
| Accessories for Amazon devices (e.g., Alexa) | 45% | yes |
| Automotive and motorsport | • 15% for the portion of the total sale price up to €50.00 • 9% for the portion of the total sale price over €50.00 | yes |
| Baby products | • 8% for products with a total sale price of up to €10.00 • 15% for products with a total sale price of over €10.00 | yes |
| Backpacks and handbags | 15% | ja |
| Beauty, Drugstore and Personal Care | • 8 % for products with a total selling price of up to €10.00 • 15 % for products with a total selling price of over €10.00 | ja |
| Beer, Wine and Spirits | 10 % | ja |
| Books | • 15 % • Closing fee of €1.01 per sold item | nein |
| Accessories for Industry & Science | 15 % | ja |
| Clothing and Accessories | • For products from the Prime range with a total price over €45: 15 % for products with a total price of more than €15 for the portion of the total price up to €45 and 7 % for the portion of the total price over €45 • For products from all ranges with a total price of up to €15: 8 % • For products from all ranges with a total price of more than €15: 15 % | ja |
| Commercial Electronic Accessories and Power Supply Accessories | 12 % | ja |
| Compact Devices | 15 % | ja |
| Computer | 7 % | ja |
| Electronics | 7 % | ja |
| Bicycle Accessories | 8 % | ja |
| Electronics Accessories | • 15 % for the portion of the total selling price up to €100.00 • 8 % for each portion of the total selling price over €100.00 | ja |
| Glasses | 15 % | ja |
| Shoes | 15 % | ja |
| Standard Size Devices | 7 % | ja |
| Furniture | • 15 % for the portion of the total selling price up to €200.00 • 10 % for each portion of the total selling price over €200.00 | ja |
| Food and Delicacies | • 8 % for products with a total selling price of up to €10.00 • 15 % for products with a total selling price of over €10.00 | nein |
| Handmade | 12 % | ja |
| Household and Kitchen | 15 % | ja |
| Jewelry | • 20 % for the portion of the total sale price up to €250.00 • 5 % for each portion of the total sale price over €250.00 | ja |
| Garden | 15 % | ja |
| Suitcases, Backpacks and Bags | 15 % | ja |
| Mattresses | 15 % | ja |
| Music, Videos and DVDs | • 15 % • And a closing fee of €0.81 per sold item | ja |
| Musical Instruments and DJ Equipment as well as AV Production | 12 % | nein |
| Office Supplies | 15 % | ja |
| Pet Supplies | 15 % | ja |
| Software | • 15 % • And a closing fee of €0.81 per sold item | nein |
| Sports and Leisure | 15 % | ja |
| Tires | 7 % | ja |
| Tools and Hardware Store | 13 % | ja |
| Toys | 15 % | ja |
| Video Games and Accessories | • 15 % • And a closing fee of €0.81 per sold item | nein |
| Video Game Consoles | • 8 % • And a closing fee of €0.81 per sold item | nein |
| Watches | • 15 % for the portion of the total sale price up to €250.00 • 5 % for each portion of the total sale price over €250.00 | ja |
| Other products | 15 % | ja |
Additional fees for using Amazon FBA
Fulfillment by Amazon (FBA) is the in-house fulfillment program of the trading platform. Sellers can add this option if they want to delegate storage, fulfillment, shipping, and customer service or returns management to Amazon. This naturally incurs additional costs, while sellers do not have to provide their own storage space and personnel resources for order processing. Fulfillment by Amazon can therefore be a real support.
The FBA fees consist of two items:
Here you can find the fee schedule for using Fulfillment by Amazon for the individual marketplaces to download: Amazon FBA Pricing.
Refunds from FBA errors
Unfortunately, errors also occur repeatedly in the logistics centers. For example, products can be damaged during the fulfillment process and thus become unsellable. For this, Amazon owes the seller compensation. However, this does not always happen proactively.
Anyone who does not want to waste their money on Amazon should definitely make use of SELLERLOGIC Lost & Found Full-Service. Because marketplace sellers can lose up to 3% of their annual gross revenue due to FBA errors. Funds that you should not write off, but can easily reclaim within a day with SELLERLOGIC.
Conclusion
Amazon is one of the largest and most far-reaching sales platforms in the world – but this reach comes at a price. The sales fees vary significantly depending on the product category and the chosen sales model, directly affecting the profitability of an online retailer. In addition to the classic sales commissions, there are often additional costs, such as for shipping, storage, and Fulfillment by Amazon.
For sellers, this means: Accurate calculation is essential. Those who do not precisely adjust their prices to the incurred fees risk unintentionally giving away profits or even incurring losses. At the same time, programs like FBA offer the advantage that merchants do not have to worry about logistics and customer service – therefore, a cost-benefit analysis is essential.
Anyone who wants to sell on Amazon should thoroughly familiarize themselves with the fee structures in advance and regularly check their own profitability. With the right strategy, sellers can optimize costs and use the Amazon marketplace profitably for their business.
Frequently Asked Questions
The sales fees are charged per sold item and depend on the respective product category. Usually, the commission ranges from 7 to 15% of the total price. Additional costs, such as for Fulfillment by Amazon, are also added.
This depends entirely on the chosen business model. For example: The professional seller account costs a flat fee of 39 euros per month, plus a sales commission that usually ranges from 7 to 15% of the total price. Those who use the FBA program must calculate additional fees.
Beginners have two options: Either they use the individual seller account, which is free but charges 0.99 euros per sold item. Or they choose the seller account in the Professional plan, which costs 39 euros per month. In both cases, Amazon selling fees and possibly FBA costs are added.
No, anyone who wants to sell products on Amazon must always expect costs and fees. For example, there is a selling fee that usually ranges between 7 and 15% of the total price.
Yes, you can offer your own products on both platforms simultaneously.
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