Home » Fulfillment by Amazon » Amazon FBA or Dropshipping – which is the better choice?

Amazon FBA or Dropshipping – which is the better choice?

Amazon FBA versus Dropshipping – was ist besser geeignet für Amazon?

Whether Amazon FBA or Dropshipping – these trends are on everyone’s lips. Have you also been convinced by one of these shipping methods? Are you considering starting an e-commerce business to at least give it a try? Or do you want to expand or operate your existing business with one of the methods? However, can you not decide between the two most profitable measures of online trading? Learn here the advantages and disadvantages of each shipping option so that you can form your own opinion.

What is Fulfillment by Amazon?

Fulfillment by Amazon (FBA) is a service from Amazon that completely hands over the processes related to shipping to the marketplace. Amazon provides the storage capacity, takes care of packaging and shipping, delivers top-notch customer service, and offers expertise in the time-consuming processes of online trading.

The icing on the cake of the service is access to the most affluent target group on Amazon – the Prime customers. Only in Germany, 19.1 million customers use the Prime subscription, which means approximately 34.4 million potential Prime buyers. Of these, 70% of Prime users shop at Amazon multiple times a month.

34.4 million users! That number is something to let sink in. But is that enough to decide on Amazon FBA or Dropshipping? Let’s see.

You are currently viewing a placeholder content from Youtube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

More Information

Unblock content Accept required service and unblock content

What is Dropshipping?

Dropshipping, or also known as distance selling, is a special form of trade. In this case, orders are placed in the online shop of the online retailer, but the shipping of the goods to the end customer is handled by the product manufacturer or wholesaler. The dropshipper, who takes care of the distribution and marketing of the goods, does not own the items and has no physical contact with them. However, they can determine the product prices. The responsibility for inventory management, storage, packaging, and shipping of the goods is taken on by the manufacturer or wholesaler. Simply put, your task as a dropshipper is only to contact the supplier once you record an order for the product. The supplier then takes care of the rest.

Now the crucial question arises – which of the above-mentioned distribution options generates higher sales and profits. Amazon FBA or Dropshipping? Let’s first consider the advantages and disadvantages of the two models.

Amazon FBA: Advantages and Disadvantages Explained

Advantages of FBA

Amazon FBA and Dropshipping are two different fulfillment methods.

With FBA, you shift the essential and cost-intensive shipping processes to Amazon. Focusing on your core business is crucial with FBA. Amazon packages your products, ships them out, and provides the best customer service. This means you have enough time to concentrate on selling your items.
Shipping, returns, and customer service come from a single source. Once your products have reached the Amazon Fulfillment Centers, everything follows its automated path.
One of the biggest advantages is offering the goods via Prime – each of your products receives a Prime logo. This gives you access to a large and affluent customer base of about 34.4 million people just in Germany.
With FBA, more sales can be generated. When comparing offers, the Amazon algorithm favors the products of FBA sellers. This is partly because shipping in the FBA program is free, which encourages the buyer to click the purchase button.
Internationalization is easier with FBA, as many processes are directly covered by the program.

Disadvantages of FBA and how to eliminate them

FBA is not the cheapest option. However, each interaction is billed and itemized separately for better cost monitoring. Check your items especially for weight and dimensions, as higher costs can be hidden here.
FBA is not suitable for every sales item – especially the weight and size of the packages play a crucial role. Therefore, read the terms and conditions carefully and rely on a healthy mixed calculation.
Certain goods (such as flammable materials, some food items, or luxury goods) are not shipped by Amazon. Some of these goods can be shipped via FBM (Fulfillment by Merchant) or Prime by sellers. In the second model, you have, just like with FBA, better chances for placement in the Buy Box.
You have no direct contact with the buyers. If there are returns, Amazon tends to decide in favor of the customer rather than you. The same applies to Amazon FBA or Dropshipping: for products that require explanation, you can counteract this by providing all information on the product page. If you are concerned about missing out on upselling opportunities, you can offer bundles – “Buy this camera with lens XY and the shoulder bag.”
Not only is shipping free for the end customer, but so is the return. Returns are processed more quickly and incur additional fees for you. If you sell goods that are often returned (e.g., clothing or shoes), keep this in mind when calculating your costs.
The FBA error rate can become a significant cost factor – no matter how well the system works, even the online giant makes mistakes. Goods can get lost, be damaged, or not be recorded in the inventory at all. A manual check would take too much time, and often the online retailer lacks the know-how to analyze the data from the 10 reports. Many errors often go unnoticed and are rarely communicated by Amazon. However, there are tools that conduct FBA analysis and prepare communication with Amazon completely for you. Subsequently, the cases can be forwarded to Amazon via copy-paste.
Regardless of whether you choose Amazon FBA or Dropshipping, you must expect strong competition. To remain competitive on Amazon, you need to take care of your own presence, run ads, or fight for a spot in the Buy Box. If you are a goods provider, the Buy Box is your holy grail on Amazon – up to 90% of all purchases take place here. The battle for placement in the Buy Box often revolves around price. But don’t be too hasty to sell your items at rock-bottom prices. The Amazon algorithm looks for a combination of competitive prices, stable performance, and excellent customer service when ranking offers. For price optimization, it is worth using a Repricer that calculates the best possible price and thus wins the Buy Box.
A major drawback compared to Dropshipping – the goods must be purchased in advance. This tied-up capital may be lacking for acquiring affluent customers. Additionally, there is always the risk that the product may not sell. In your sales strategy, you can rely on SELLERLOGIC Repricer for selling off inventory to avoid high storage costs.
FBA leads to a certain dependence on Amazon. The marketplace is already the highest-revenue sales channel for many retailers today. However, what holds true today can completely change tomorrow. Therefore, you must be aware that another channel for distributing your goods should be available.

FBA is not only suitable for online retailers who are reaching their capacity limits with their existing Amazon shop. It is also for beginners and experienced online retailers who want to take advantage of benefits such as access to Prime customers and prioritization of items for the Buy Box. It is clear and legitimate that Amazon pursues its own interests with the service and (OMG!) charges money. But here, one hand washes the other.

The fact is – many Amazon sellers would not be able to welcome the broad and affluent Prime customer group as clients without FBA.

Dropshipping: Advantages and Disadvantages Explained

Is Dropshipping more relaxed than Amazon FBA?

To be able to decide between Amazon FBA or Dropshipping, let’s now take a look at the advantages and disadvantages of the second shipping option.

Advantages of Dropshipping

As with FBA, one of the biggest advantages of dropshipping is that you do not need a physical location to start your business. This saves you huge investments in establishing and building your operational facility, which is a significant burden for any new entrepreneur.
In dropshipping, the goods do not need to be purchased in advance by the online retailer. This leaves more money for actual customer acquisition.
The supplier takes full responsibility – including the warranty. Once you receive an order for a specific product, everything is quite simple. You pass the order on to a third party who acts as your wholesaler or supplier. They package the products, ship them, and handle the returns.
Dropshipping not only saves your money but also your valuable time. You do not have to package or ship the products or worry about inventory. It is becoming clear that it is the most suitable business model for those who want to invest their valuable time in other business areas.
The time gained can be invested in building your business to find the most attractive offers for your customers.

Disadvantages of Dropshipping and how to eliminate them

One of the biggest disadvantages of dropshipping is the low quality control of the goods you sell in your own name. You do not own the items, so you will not know all the product information and defects. You have to rely on the seller’s statements. Whether the product was actually delivered functional and intact will only be known when the customer files (or does not file) a complaint. If possible, you can inform yourself directly on-site about the products, conduct blind test orders and regular quality checks, or trust your supplier. If the supplier no longer delivers the expected quality, you will need to either demand improvements or look for a new manufacturer.
The delivery times for many products are usually longer. Nowadays, many dropshippers use the offerings from Aliexpress and similar platforms. So if you do not have a supplier who ships directly from Germany or Europe, delivery times can vary between two and six weeks. To keep the number of customer inquiries lower, disclose this information to your buyers and keep them updated. Only in this way can you appease your customers regarding the longer wait times.
Since you have no influence on product quality and delivery times in dropshipping, you will likely need to invest a lot of time in customer service. This will help prevent your customers from leaving a negative review. The simplest way to speed up customer service is to formulate pre-written responses. Once written, they serve as templates for your customer support.
The prospect of discounts and offers is low or even nonexistent. Since you cannot generate bulk purchases with your orders but rather individual orders, you typically do not reach the necessary order thresholds to obtain better conditions. For that, you would need to maintain your own inventory.
You need to invest a lot of time in the sales and marketing of the offers to draw customers’ attention to the products. While you have the option to offer your goods on eBay, Amazon, and similar platforms, you do not have the advantages that sellers have, such as shipping offers through fulfillment services of the platforms. Additionally, caution is advised with Amazon. According to Amazon’s guidelines, all documents such as invoices and delivery notes must come from the seller or appear to do so.
Trends are very fast-paced, and competition is high, as in every segment. You need to invest a lot of time in researching new sales products. Always be on the lookout for trends and be creative when it comes to selling your products.

Amazon FBA or Dropshipping? Both have their appeal.

Dropshipping certainly offers advantages for anyone looking to try their hand at online trading – the startup capital is minimal. However, the most important requirement for successful dropshipping is a trustworthy collaboration with the supplier, which does not happen overnight. The supplier is responsible for the quality and for fast and secure shipping of the goods to the end customer.

The rest is in your hands. The time you have freed up should be spent on your new online shop, customer service, product research, as well as marketing and distributing your items. To believe that you can now lie on the beach while the money flows into your pocket… Well. Maybe. Someday. Later.

Conclusion: Amazon FBA or Dropshipping – which is a better fit?

So that you now have all the advantages and disadvantages of the shipping options at a glance, we have summarized them for you in a table.

Advantages and Disadvantages	Fulfillment by Amazon	Dropshipping
Processing of logistics and customer orders	1. The seller must send the products ready for shipment to Amazon. 2. Amazon takes care of shipping, storage, and returns management.	1. The orders are received by the retailer. 2. The supplier ships goods from their own warehouse to the customer. 3. The retailer takes care of returns management. The returns go to the supplier.
Storage costs	The retailer pays the storage fees to Amazon	The retailer incurs no costs
Customer service	1. Customer service is handled by Amazon. 2. In the case of a return, Amazon often decides for the customer.	The retailer takes over the entire customer service and relies on the statements of the supplier.
Delivery times	Prime service, 1-2 days	From abroad 2-6 weeks. From the EU and Germany 2-7 days
Sales through…	Amazon, own online shop.	Online marketplaces (Amazon, eBay, Rakuten, etc.), own online shop.
Customer base	Amazon and Prime customers (34 million buyers in Germany).	Own customer base, marketplace customers.
Prime benefits (Buy Box, customers, shipping, etc.)	yes	no
Starting capital	Purchase of goods, shipping to Amazon	minimal
Quality control possible	yes	no
Discounts on purchases possible	yes	no
Competition	high	high

Business at Amazon Dropshipping vs. FBA: Advantages and disadvantages of the two shipping options

Amazon FBA vs. Dropshipping – which model is the right choice for your e-commerce business cannot be answered universally. It is as individual as your ideas about your business. Dropshipping can be started with low initial capital and little experience in online trading, but it requires significant capacities in marketing, sales, and customer service. Fulfillment by Amazon offers clear advantages such as a large customer base, fast delivery, and excellent customer service, but if you want to be successful, you must compete against the growing competition (dropshippers are not less affected by this).

Image credits in the order of the images: © madedee – stock.adobe.com / © Hor – stock.adobe.com / © olezzo – stock.adobe.com / © Jacob Lund – stock.adobe.com

SELLERLOGIC Repricer

Maximize your revenue with your B2B and B2C offers using SELLERLOGIC's automated pricing strategies. Our AI-driven dynamic pricing control ensures you secure the Buy Box at the highest possible price, guaranteeing that you always have a competitive edge over your rivals.

CLICK HERE
FOR MORE INFO ABOUT THE REPRICER

SELLERLOGIC Lost & Found Full-Service

Audits every FBA transaction and identifies reimbursement claims resulting from FBA errors. Lost & Found manages the complete refund procedure, including troubleshooting, claim filing, and communication with Amazon. You always have full visibility of all refunds in your Lost & Found Full-Service dashboard.

CLICK HERE
FOR MORE INFO ABOUT LOST & FOUND

SELLERLOGIC Business Analytics

Business Analytics for Amazon gives you an overview of your profitability - for your business, individual marketplaces, and all your products.

CLICK HERE
FOR MORE INFO ABOUT BUSINESS ANALYTICS

Related posts

Amazon Warehousing & Distribution (AWD) Explained and Debunked

AWD Amazon, meaning Amazon Warehousing and Distribution is a long-term storage option for sellers.

Fulfillment by Amazon

Amazon Warehousing & Distribution (AWD) Explained and Debunked

Daniel Hannig

Amazon FBA Inventory Reimbursements: Guidelines for FBA Reimbursements from 2025 – What Merchants Need to Know

Amazon verkürzt für FBA Inventory Reimbursements einige der Fristen.

Fulfillment by Amazon

Amazon FBA Inventory Reimbursements: Guidelines for FBA Reimbursements from 2025 – What Merchants Need to Know

Robin Bals

Amazon Prime by sellers: The guide for professional sellers

Amazon lässt im „Prime durch Verkäufer“-Programm auch DHL als Transporteur zu.

Fulfillment by Amazon

Amazon Prime by sellers: The guide for professional sellers

Robin Bals